AI has the potential to help businesses do many things better, faster, cheaper and with fewer errors than any manual process. When combined with advanced analytics, it can also deliver insight into what customers are doing today and what they are likely to do tomorrow – turning reams of data into actionable intelligence that can be applied to improve business processes.
Customers want products and services specifically suited to their requirements that help them achieve what they want to accomplish. Implementing AI and analytics to become more customer-centric will be key to ensuring technological innovation in the industry drives results – great user experiences and happy customers.
https://www.globalbankingandfinance.com/artificial-intelligence-the-next-digital-frontier-for-customer-experience-in-financial-services/
