Wow, they are clueless, they are losing on $2,400 here
You make me laugh. There are people lined up down the street, pre-paying for something that will take forever to arrive (as of now), and have ordered so many that they are already on rev3, and you think your non-order will affect something? Not to mention those that have already plunked down 25, 60, 100+k for rig boxes.
Any business that neglects smaller customers and only focusing on taking orders for larger customers will eventually fail. You're forgetting they're missing out on all the smaller customers that would become possible bigger customers that order more products like the rig box.
Their customer service is appauling and they're losing out on money. Simple as that. ~$4k isn't exactly pocket change even if a couple of people have already pre-ordered rig boxes...