The chargebacks with Apple Pay and OneTouch is going to be ridiculous for merchants.
If it's as easy as one button, where do people sign? As a merchant, we deal with chargebacks all the time. Credit card companies want to see receipts with signatures, or else the customer gets their money back. Where's the incentive for merchants to add Apple Pay?
Apple Pay and OneTouch is the same shit wrapped up in a new box. Instead of pulling your card out of your wallet, you're now touching your phone to some device. Only the "act of payment" has changed. The fundamental technology/rails is the same.
maybe that they have to buy yet another expensive terminal
(including contracts, fees, maintenance...)
edit: i run a retail shop. to let customers pay in btc i had to invest ... hm... how much is the cost of a bw printout ... 2 cents ?
Cheers!!!