Increased merchant adoption creates a lot of sell pressure, which pushes down the price.
The reason BTC price used to rise in the first place (in 2013 and previous years), was Mt.Gox manipulation, such as Willybot.
What we're seeing today is a small dead cat bounce, not a trend reversal. 350 will be broken soon.
Increased merchant adoption plus they pay staff salary will increase the value of BTC.