[2014-11-27] CD: Purse.io Closes $300k Funding to Expand Amazon Discount Service

[LiteCoinGuy]

Purse.io Closes $300k Funding to Expand Amazon Discount Service

Purse.io, a San Francisco-based startup that allows people to buy items on Amazon using bitcoin, says it has closed a $300,000 seed funding round involving prominent members of the bitcoin community.

http://www.coindesk.com/purse-io-closes-300k-funding-expand-amazon-discount-service/

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[Chef Ramsay]

My cursory understanding of this is that it works out pretty well for the person looking to spend the bitcoin on the merchandise and receive a substantial discount of up to 25% when using this crypto. But, I'm failing to understand how this works out for the seller of the bitcoin to make the transaction possible other than offloading the coin they may want to sell for fiat. There has to be more to this to entice more sellers to part w/ their coins. I'm missing something about this I'm sure.