http://www.coindesk.com/bitcoin-mainstream-st-petersburg-bowl-bitpay/The Bitcoin St Petersburg Bowl packed in references to bitcoin amid the typical college football trappings, the cheerleaders, marching bands and garishly painted fans that assembled in Florida throughout the week. Bitcoin was visible at a Christmas Day 'Battle of the Bands' competition, a commemorative physical bitcoin was used during the official coin toss and BitPay executive chairman Tony Gallippi explained bitcoin on local sports radio.
Though advertising blanketed the host stadium at Tropicana Field both on field and on ESPN, evidence suggests the event may have had the greatest impact not on a more general audience, but on BitPay's target demographic – small merchants.
