The Department of Health and Human Services is set to announce a new partnership Wednesday with retail stores, pharmacies and popular websites that will allow them to better spread the word about open enrollment season, according to Politico.
Westfield Shopping Centers, the National Community Pharmacists Association (NCPA) and the XO Group will carry the new outreach approach on Black Friday, Small Business Saturday and Cyber Monday to highlight how consumers can sign up for healthcare during enrollment season.
The Obama administration has set a goal of 9.1 million enrollees by the end of 2015.http://www.washingtonexaminer.com/hhs-targets-holiday-shoppers-for-obamacare-sign-ups/article/2556680
You know they are having trouble trying to hit their enrollment numbers when they are resorting to these kinds of non-traditional advertising methods.
I remember hearing a lot of obama care ads on the radio, probably around this time last year, and they were very repetitive and annoying.