It would be cool to see how many AMPs a potential AMP buyer would need to reach his goal audience. A factor like this is the only real way to value AMP.
If a AMP was valued at 1$ each and you needed 1 AMP to reach 5 consumers then the value of AMP would be in a bubble, and the price would crash.
I mention this because this seems to be the main sales pitch.
People need to know these things have a real grasp of the value of AMP
Excellent points!
The idea that we need to have some baseline for comparison, especially where existing services will compete for market share, is a very natural one.
So to start, we can take something that is more fixed: network transaction fees on synereo vs other places, from btc to international fiat transfers. The short answer is less than one cent. To say that is "competitive" to existing charges is an understatement; it's an exponential, disruptive leap forward.
On the other hand, specifically in the context that you speak of, where someone AMPs their content to reach new markets/viewers, that cost is relative to several variables, so not so straightforward. However, there are two important points I'd like to add.
1. Your "organic reach" does not need Amping to be distributed with its own ranking factor to your normal contacts, based on the past history of your relationship, and specific semantic context (hashtags, etc). So a business who has all their customers using this network could communicate with everyone at >$.01 per customer. Like email supercharged with network social effects. A hard price to beat.
So you only use AMPs to push content beyond the network that you build up yourself over time.
2. I think if you could offer reaching 5 new potential customers for $1, you'd have every fortune 500 company in line at your doorstep. I'm not talking random people, mind you, but context relevant, opted-in consumers. (you'll actually get both, when you factor in friends-of-friends sharing)
So will it be
that cheap? I kind of doubt it. Companies pay an average of $26-50 per qualified lead, for example. Also, think about the value of BTC in those same terms - seems to be quite disconnected between the market price of the token, and the value of actual services rendered. There is obviously more at play here than a simple 1:1 correspondence.
The thing is, it's not Synereo that sets this rate,
it's the market.The decentralized attention economy puts the value in control of the owner of the attention, not with the owner of the
medium.
If you are an active network member, adding value to it as you go, then you'll have a high Reo (reputation) score, and get more from Amped posts. If you have established many good relationships with other high-reo "distributors" (curators, etc), then their boosts will be more effective than the same number of average users re-sharing it.
So it is an interesting question, as to how the "price of reaching relevant consumers" will factor into the very long-term price of AMPs.
But first, the network has to grow and mature. It's all speculation until then, and there are parts of the story that really have not been done before, so there are no adequate comparisons.
Some other applications are listed at the bottom of our landing page:
https://www.synereo.com/Synereo is not 'going public' either, BTW. The 'exit strategy' is to become a public commons.
