Bitcoin Forum

We're going to snatch and target several liberty related site with an ads advertising bitcoin on http://projectwonderful.com

I am pledging 5 BTC for the bitcoin advertising budget. I am also pledging 5 BTC for a nice bitcoin ads design. (I am running out of money, so I can't pledge as much as I like.)

Also, 5 BTC for your...personal incentive.


1. Kiba. 15 BTC Took on the bounty instead.
2. Blimmerhead. 15 BTC
3. Jorgen 50 BTC
4. S3052 50 BTC
5. chaord 100 BTC

Total bounty: 215 BTC with 10 BTC from ribuck. Paid.


Targets:

1. http://blogofbile.com/
2. http://newhampshirefreepress.com/node/474
3. http://nhunderground.com/forum/

I didn't know project wonderful. Seems interesting. But does advertizing really worth it ?  I mean : advertizing is now being everywhere all the time. Do you really believe that some ads on some website will have an impact that worth the money spent for that ?

Put me down for 15 BTC as well.

I don't know. We have to spend to find out.

Ads on projectwonderful are surprisingly cheap, so we probably gain a lot. Moreover, there's more to advertising than just clicking. For one thing, there's brand recognition.

http://nhunderground.com/forum/ (http://nhunderground.com/forum/)

I have an ad already showing on nhunderground for one of my sites.

as far as cost goes there are a lot of sites where it is zero$ to display ads.

Searching "liberty" on project wonderful doesnt get many results so what other suggested keywords are worthwhile?

agorism, freedom, anarchy, voluntar(y)ism, currency, gold?

individualism, individualist, anarcho-capitalism, mutualism, p2p.

I'm in with 50 btc  8)

Done.

I would also join with some bitcoins, but I'd prefer if we first manage to have easy purchase of bitcoins enabled (see separate thread under bitcoinrally #2) .
why?
because if we advertise people will get attracted. Many of them would then want to buy coins. If they then don't find a 1) fast 2) easy 3) relatively secure way they will get disappointed and may not come back.

The current possibility on the exchanges is too slow and complicated( ie liberty reserve)

I pledge 10 BTC. (sent to kiba)

+10
That is actually the first killer app that bitcoin needs.

Can't agree more.

I wouldn't necessarily limit to certain types of sites based on keywords.  If the ad space is free anywhere, why not grab it?

I'm in for 100BTC (I'll consider it a marketing expense for bitcoingateway.com )

Done. 230 BTC easy money!

Where do we send our portion of the bounty?

Send it to the dude that take up the project.

I might as well do it.

1AMVDD55BQ19RyFQUN4Kt4WvD6ECryu33F

Send me some bitcoins if you like the banner below. I keep 10% as earning. The rest will be used to buy paypal dollars.

N0body like me taking my own bounty? I put up a banner already. Is that not sufficient?

I sent 5 BTC. I'll send another 5 BTC if you rework the banner to say "Bitcoin: The currency of liberty". I think it's stronger to promote "the" currency than just "a" currency.

Done.

Sent. Thanks!

I think it is a good start, very simple.
My only big comment is to integrate a call to action .

"Bitcoin: The currency of liberty. Try it now."

Believe me it works much better than without it.


As a second wave, we could even think about an incentive (like: The first YYY people get free bitcoins worth 5 $, or we can do a raffle)


I'll send the 50 BTC this evening then.

Done.

It's already in place! The first 500 people to install bitcoin get BTC 0.05 absolutely free from the Bitcoin Faucet.

True

"The first 500 people to install bitcoin get BTC 0.05 absolutely free from the Bitcoin Faucet."

Perhaps this could be integrated on the landing page of the banner link (or does it point to bitcoin.org?) so that people don't need to search for it.

Bitcoin.org, for now.

Sent 50 BTC just now!

Thanks S3052. Now, we'll just have to see if the rest of everybody will put bitcoins where their mouth is.

I put up an alternative banner. Will use this one if nobody objects.

I am making use of tcatm's revision.

It's the best one.

I posted a list of targets in the original post. However, I'll need a bigger banner for the forum.

http://nhunderground.com/forum/


However, the number of liberty related site are VERY LIMITED even though they're very cheap. Let make me know if you found a site on projectwonderful relating to liberty.

I sent 30btc to the bitcoin faucet. Now you can increase the bitcoin handout  :)

Wrong topic.

We may have better luck with advertising on Anarchy In Your Head. It might be rather expensive though.

(Sent a short email to the author about it)

Not really. If you doing an advertising campaign and direct people to the faucet directly the first thing they experience with bitcoins is the ability to try it out. That has to be a great selling point.  :)

bitcoinme.com is a better alternative.

http://www.swissarmywife.net/   
http://www.paulezimmerman.com/
http://libertygirl.org/
http://www.bigheadpress.com/otr    (L Neil Smith publishes here)
http://www.newhampshirefreepress.com/
http://www.anarchycomic.com/


If you like I will swap my banner out for this one Kiba?
Using the tag "digital"  gets more hits than anything-about 80 results....maybe using a banner related to digital currency?
http://digitalpimponline.com/
http://www.trickeyone.com/
http://www.kimecan.com/Comic_MX/tdk001.html
http://www.digiartistsdomain.org/phpboard/index.php
http://requiem.spiderforest.com/
http://notenoughbbq.com/
http://www.osscomic.com/
http://comixtalk.com/
http://www.design-seeds.com/
(these are just a few)

Many of these sites may actually use bitcoin to sell their stuff , especially web comics.

You are probably right. http://bitcointalk.org/index.php?topic=1811.msg23900#msg23900 (http://bitcointalk.org/index.php?topic=1811.msg23900#msg23900)  should have posted it here instead.  :)

It all comes out in the wash.

Kiba -
You should receive your 100 from me shortly (sent about 5 seconds ago).

Done.

As a next advertising wave, we could think about a different target group: People who want to preserve some of their savings in the current economic turbulence.

Can you advertise on google keywords / websites that are viewed by those people? Potential keywords could be
* savings
* safe investments
* protecting capital
* protecting wealth,
etc.

Selling line could be:
Protect your wealth
Save(or invest) in BITCOINS


It is important that the landing page is then NOT bitcoin.org (because this is to "techy"), but a different site that best enables those people to i) get information about bitcoins and ii) to easily invest at least small funds into bitcoins as a start.

50 btc sent.

Blimmerhead is left.

Blimmerhead, did you ignore this thread on purpose? (Sent a PM)

No I didn't ignore this thread. I can no more ignore a thread automatically than I can subscribe to one on this forum.  Argh.

Payment has been sent.

193.5 is now devoted to advertising budget. I am keeping 21.5 bitcoins for myself like I said before. Thanks for the bacon.

Hey kiba, don't forget to add the 10 BTC that I sent! (2 x 5 BTC)

Recalculation: 22.5 Bitcoins are kept as earning for me. 202.5 will be the advertising budget.

Received payment from nanotube. 56.70 USD.

Fund deposited in projectwonderful. Now I have 62 bucks. 56.7 USDs are now available for advertising. Budget is 1 dollars a day spending.

I started a campaign that target all site with "anarchy" in it.

Since we only have one banner size, we can only target sites that have 468x60.

http://ubitio.us/file/download/33

I got tcatm's source data. You'll have to download it from ubitious since this forum doesn't like anything with an xcf extension.

Budget is set to 1 dollars a day, .10 maximum bid at every ads box...

And so far we spend 0.02 cents with 12 impressions.

One of the target: https://www.projectwonderful.com/advertisehere.php?id=22502

I only got 1 click so far but we needs more different ads to target different ads boxes.

A leaderboard ads is 723x90.

Overall expense is .09 cents. At this rate, it's going to be a long time until the budget run out.

I pledge 15 BTC for advertising.  What address do I send coins to, Kiba?

Kiba: can we extend the campaign to keywords such as
Wealth protection
Financial crash
?

Apparently, they don't let you tag with two names. I find lot of sites with wealth or financial, though.

The current clickthrough rate is...2.07%

Effective CPM(Cost per thousand impression): 0.70 cents
Effective cost per click: 0.03
Total clicks: 3
Total pageviews: 145

Campaign: 2 days old.

Tomorrow, I will have a square ads.

I have the leaderboard ads picture attached:

Other possible keywords: "paypal", "inflation", "gold"

wealth, finance, financial is also good

I added a square ads to our advertising mix.

I guess this thread is more to get Bitcoin exposure/advertisement and not that it needs to be project wonderful, right?
This might be helpful (advertising with bitcoins and even helps the bitcoin economy):

http://www.biddingpond.com/item.php?id=148

Agree. In my mind, this is about create awareness and then make people try bitcoins.

Today's advertising report:

Total expenses: .28 USD
Begins: 3 days ago.
Total pageviews: 921
Total clicks: 6
CPM: .30 USD
CPC: .05 USD
CTR: .65%

kiba, what address do I send bitcoin to donate?

1AMVDD55BQ19RyFQUN4Kt4WvD6ECryu33F

I'll keep 10% as earning.(This is a bounty after all!)

Added a new banner to the rotation.

Ok, I donated 15 BitCoins.

Thanks for the bacon! I will convert 13.5 into paypal USD tomorrow. Then I will deposit 13.5 into project wonderful account I have.

Uh oh. Projectwonderful got a 5 dollars required minimum deposit and I only converted 13.5 to 2.84 USD at exchange rate of .21.  :(

I added a button to the advertising mix today. You can download the attachment to see what it look like.


Here's the report from the frontline:

Began 4 days ago.

Total expense: .47 USD
Total pageviews: 1223 pages.
Total clicks: 7
CPM: .39
CPC: .07
CTR: .57%

Ever since I added finance to our query, we got lot of impressions but still not much clicks.  :'(

Here's the report:

Begun: 6 days ago
Total expense: 1.01 USD
Hits: 11,889 impressions.
Clicks: 13

CPM: 0.08 USD
CPC: 0.08 USD
CTR: .11%

Thats good data. BAsed on the low click rate, we may want to revise the design of the banner.

We need to make it more disruptive /distinctive and potentially also give the viewers a better reason to click (i.e. visual invitation to "click here" to "gain / get XYZ").

People need to more esily grasp "what's really in for me". If we don't offer a convincing benefit, it does not move the needle enough.. and obviously we can do better,..

MARKETERS/CREATIVE AGENCIES... where are you here in this forum ?????

I don't think we need a high click rate. It's enough to be sow the seed of an idea in people's heads, that bitcoin does exist as a currency of freedom. When they are ready for it, they will come then.

People probably are not enagaged enough. As a consequence, they will have forgotten "when it is time". Don't assume that people remember it (like me and you). The average person will have missed it.

We would miss the objective of advertising if we do not achieve at least a significantly higher click rate. I agree with you that awareness is also one objective, but I doubt that people recall that they have seen it (we could prove/disprove this via a survey among those who have been on those pages .. but it's probably too much effort)

Today's report:

Begun 7 days ago.
Total expense: 1.69 USD
Total pageviews: 25,637 impressions.
Total clicks: 17
CPM: 0.07 USD
CPC: 0.10 USD
CTR: 0.07%

not that bad.

Latest report:

Begun 8 days ago.
Total expense: 2.84 USD
Total pageviews: 50,729 impressions.
Total clicks: 23
CPM: 0.06 USD
CPC: 0.12 USD
CTR: 0.05 %

Latest report:

Begun 9 days ago.
Total expense: 3.83 USD
Total pageviews: 68,790 impressions
Total clicks: 38
CPM: 0.06 USD
CPC: 0.10 USD
CTR: 0.06

Latest report:

Begun 10 days ago.
Total expense: 4.95 USD
Total pageviews: 93,770
Total clicks: 39
CPM: 0.05 USD
CPC: 0.13 USD
CTR: 0.05%

Latest report:

Begun 11 days ago.
Total expense: 5.95
Total pageviews: 108,028
Total clicks: 50
CPM: 0.06 USD
CPC: 0.12 USD
CTR: 0.05%

This is good.

Should we make a concept test to see whether an alternative advertising works even better?

What about:
"Bitcoin - the best electronic payment"
Find out yourself: Click here.

Bitcoin > Paypal.

BTW, the liberty ads work well on...well LIBERTY related site.  ;D

I was thinking about what got me initially excited about bitcoin back when I read the article in Eliott Wave Theorist.

I think it was Bitcoin, the non-inflationary currency!.  And then when I delved deeper into it, I got excited about Bitcoin, the micro-payment solution!

Latest report:

Started 13 days ago.
Expense: 7.79 USD
Pageviews: 136,114
Clicks: 58
CPM: 0.06 USD
CPC: 0.13 USD
CTR: 0.04%

Hey. I forgot you! The 15 BTC weren't worth enough dollars to be able to deposit into projectwonderful. Do you want a refund?

Oh. No problem.  You can keep the 15 BTC to help support your art.

Latest report:

Started 22 days ago.

Expense: 15.92 USD
Pageviews: 263,334
Total clicks: 89
CPM: 0.06
CPC: 0.18
CTR: 0.03%

Does this mean you don't want to accumulate small amounts of coin and convert when it's enough? I'll give 10 BTC if it'll eventually trickle in.

End of campaign report:

Expired 10 days ago...30 days campaign.

Expense: 23.83 USD. 41 % of our overall budget which is 57.60. Last day of activity was .45 cents.

Pageviews: 373,768 total.
Total clicks: 110
CPM: 0.06 USD
CPC: 0.22 USD
CTR: 0.03 %


All in all, an ineffective campaign. The money is better spent elsewhere.


I will return what left of the funds by pledge percentage rate to donors should they choose to do so within 30 days.

I hope I'm alone with this constructive criticism, but if I didn't know what bitcoin was, my reaction to that banner would definitely be "just another HYIP scam", which of course is the wrong impression!  Perhaps a larger bounty is needed for a more professional looking banner, although I also think this effort could be a bit premature since there is still no easy way for newcomers to trade bitcoin.

at least in Europe there is a very easy way for newcomers to buy bitcoins:
Euro bank wire to MtGox or bitcoin-central.
it can't get much easier ( its actually easier and faster vs. Opening up an account ( depot) for trading stocks   in Europe.

I don't feel like doing the hassle of generating so many different kind of banners and testing them. For the pay, it was a lot of work.

I made a request for the withdrawal of 32.77(1 dollars subtracted for withdrawal fee) USD from the advertising account at projectwonderful. These funds will be converted back into bitcoin.

Remember, you can request your bitcoin back based on the percentage of contribution you made at the start of this campaign. Say, you contribute 5% of the total pledges. You will get back 5% of the remaining bitcoin.

OTHERWISE, the funds will be redirected to other bounty project of my choosing.

I will be PM each of you pledgees to see if I can get a response here on this topic.

Currently WTFing over the fact that the refund is transfered into my credit card as credit making my credit card debt negative 32.77 USD.

Send a PM to all the pledgees to see if they want a refund.

Kiba, please keep my share of the refund as a small contribution to the time that you put into this.

Conversion of USD(32.77) to BTC(82.13) is successful as purchased at the rate of .39 USD. See Keefe on #bitcoin-otc at freenode if you want to know if the transaction took place.

Chaord is the only one who request a refund so far. 44% was the calculation of his share based on his contribution divided by everyone's contribution. 100 / 255, respectively.

He offers to spilt his half with me. So, 22% it was. 82.13 * .22 is 18.0686. So it shall be 18.07 BTC.

Jorgen's refund status is still unknown. Everyone else declined.

I will post further status update after Chaord and Jorgen were taken care of.

Aww, well now I feel bad.  I didn't think I'd be the only one.  Kiba, thank you for organizing the initial shared marketing effort.  I can hardly even count your contributions to the community anymore, they are so plentiful.  Keep up the good work!

That being said, I'm all for additional campaigns in the future, but with a better paved process for customers to join the bitcoin ecosphere.  I'm afraid that most newbies hearing about bitcoin these days get turned off by how hard it is to purchase/earn them, due to the incredibly small market.  I wish there was some way we could bootstrap a process to cheaply get bitcoins into the hands of consumers, yet at the same time having those consumers perceive bitcoins as valuable.  Thus they would start trading amongst themselves and spending them on goods/services.  Just my two btc :-)

Agree with ribuck. Please keep my share too  :)

The bounty is concluded.

Now, I can start work on my next project....maintaining that google chromium extension.

There's absolutely no reason for you to feel bad. You donated funds for a purpose, and they were not all needed for that purpose, so of course you are entitled to a guilt-free refund.

Also, you donated far more than most people. You donated ten times as much as I did. So you're the one who has the least reason to feel bad.