Operation Project Wonderful (225 BTC PAID)

[kiba]

Kiba: can we extend the campaign to keywords such as
Wealth protection
Financial crash
?

Apparently, they don't let you tag with two names. I find lot of sites with wealth or financial, though.

[kiba]

The current clickthrough rate is...2.07%

Effective CPM(Cost per thousand impression): 0.70 cents
Effective cost per click: 0.03
Total clicks: 3
Total pageviews: 145

Campaign: 2 days old.

Tomorrow, I will have a square ads.

I have the leaderboard ads picture attached:

[ribuck]

Other possible keywords: "paypal", "inflation", "gold"

[S3052]

Kiba: can we extend the campaign to keywords such as
Wealth protection
Financial crash
?

Apparently, they don't let you tag with two names. I find lot of sites with wealth or financial, though.

wealth, finance, financial is also good

[kiba]

I added a square ads to our advertising mix.

[BioMike]

I guess this thread is more to get Bitcoin exposure/advertisement and not that it needs to be project wonderful, right?
This might be helpful (advertising with bitcoins and even helps the bitcoin economy):

http://www.biddingpond.com/item.php?id=148

[S3052]

I guess this thread is more to get Bitcoin exposure/advertisement and not that it needs to be project wonderful, right?
This might be helpful (advertising with bitcoins and even helps the bitcoin economy):

http://www.biddingpond.com/item.php?id=148

Agree. In my mind, this is about create awareness and then make people try bitcoins.

[kiba]

Today's advertising report:

Total expenses: .28 USD
Begins: 3 days ago.
Total pageviews: 921
Total clicks: 6
CPM: .30 USD
CPC: .05 USD
CTR: .65%

[em3rgentOrdr]

kiba, what address do I send bitcoin to donate?

[kiba]

kiba, what address do I send bitcoin to donate?

1AMVDD55BQ19RyFQUN4Kt4WvD6ECryu33F

I'll keep 10% as earning.(This is a bounty after all!)

[kiba]

Added a new banner to the rotation.

[em3rgentOrdr]

kiba, what address do I send bitcoin to donate?

1AMVDD55BQ19RyFQUN4Kt4WvD6ECryu33F

I'll keep 10% as earning.(This is a bounty after all!)

Ok, I donated 15 BitCoins.

[kiba]

Ok, I donated 15 BitCoins.

Thanks for the bacon! I will convert 13.5 into paypal USD tomorrow. Then I will deposit 13.5 into project wonderful account I have.

[kiba]

Uh oh. Projectwonderful got a 5 dollars required minimum deposit and I only converted 13.5 to 2.84 USD at exchange rate of .21. 

[kiba]

I added a button to the advertising mix today. You can download the attachment to see what it look like.


Here's the report from the frontline:

Began 4 days ago.

Total expense: .47 USD
Total pageviews: 1223 pages.
Total clicks: 7
CPM: .39
CPC: .07
CTR: .57%

[kiba]

Ever since I added finance to our query, we got lot of impressions but still not much clicks. 

Here's the report:

Begun: 6 days ago
Total expense: 1.01 USD
Hits: 11,889 impressions.
Clicks: 13

CPM: 0.08 USD
CPC: 0.08 USD
CTR: .11%

[S3052]

Thats good data. BAsed on the low click rate, we may want to revise the design of the banner.

We need to make it more disruptive /distinctive and potentially also give the viewers a better reason to click (i.e. visual invitation to "click here" to "gain / get XYZ").

People need to more esily grasp "what's really in for me". If we don't offer a convincing benefit, it does not move the needle enough.. and obviously we can do better,..

MARKETERS/CREATIVE AGENCIES... where are you here in this forum ??

[ribuck]

BAsed on the low click rate, we may want to revise the design of the banner.

I don't think we need a high click rate. It's enough to be sow the seed of an idea in people's heads, that bitcoin does exist as a currency of freedom. When they are ready for it, they will come then.

[S3052]

BAsed on the low click rate, we may want to revise the design of the banner.

I don't think we need a high click rate. It's enough to be sow the seed of an idea in people's heads, that bitcoin does exist as a currency of freedom. When they are ready for it, they will come then.

People probably are not enagaged enough. As a consequence, they will have forgotten "when it is time". Don't assume that people remember it (like me and you). The average person will have missed it.

We would miss the objective of advertising if we do not achieve at least a significantly higher click rate. I agree with you that awareness is also one objective, but I doubt that people recall that they have seen it (we could prove/disprove this via a survey among those who have been on those pages .. but it's probably too much effort)

[kiba]

Today's report:

Begun 7 days ago.
Total expense: 1.69 USD
Total pageviews: 25,637 impressions.
Total clicks: 17
CPM: 0.07 USD
CPC: 0.10 USD
CTR: 0.07%