Bitcoin Forum

Hello fellow community members,

Recently I saw lots of people announcing new altcoins. They're planning to launch ICO soon. But I was wondering if we should invest in ICO with proven business which will reduce the risk of our investment or go big with ICO project that we believe in but it starts from zero?

The trend of ICO is everywhere and lots of SCAMS is happening. Therefore, viewing ICO from risk management perspective is also important. What do you guys think?


"Price is what you pay. Value is what you get." - Warren Buffett

ICO with existant product is better ofcoarse, But there are many ambitious projects that just cant afford to create a product without fundings, and its very important to support such projects even with little investment!

Agree, therefore the people behind the project is also important. Those people with the proven business model have gone through a hard time and that's what makes them successful, especially when they cannot get funding as easy as launching ICO. Don't you think?

In my opinion, the previous experience and success of the team are essential when choosing ICO for investment.

Of course, sometimes a very strong and successful team is formed on an "empty" place. However, investments in such projects still involve more significant risks than investments in a project or a team with a history.

As for ready-made existing businesses that attract additional funds through ICO, in my opinion, this is a more reliable investment than in a young start-up. But in doing so, it is also often a less profitable investment. At least in the short term.

For sure previous experience is a great indicator of success.

For example telegram ICO, Durov is great humble guy and can be trusted and absolutely will achieve great succsess,
BUT if majority of investors will fund this ICO, will it be very profitable?

On other hand i will give an example of our ICO - UNIFY World Revolution, which is total oposite.
Its not bussines targeted, team is fully anonimous, and success percantage is a random number between 0 and 100
BUT investment of 100$ can turn into milions.

So it all gets back to the idea, if you like the product you should invest in it

It is safer to invest in an ICO with a product but it's the ones that start from zero that gives you the huge returns on investment.  They may start at zero but if they meet every step in their roadmap, the price will usually rise at every step. 

Read this to Find how you can track scam and fake icos, yes its very risky and no one knows what will happen after icos, whether they will work on there idea or not. people who generally introduce ico are non-techie and expert in marketing.

so you need to see team as well please read below article for more details


https://coinpricetoday.com/crypto/find-fake-token-ico/

At present, many ICOs come for money. The project has no real progress at all. Good projects are always scarce, and many are bad projects.

for me if i want to invest in any ICO i will choose to invest in that one which have already started something before and is already being known because such ICO is always bound to success.. it will be very hard before you they will fail in their project they will do all their possible best to keep the name of the existing project so by so doing it will yield us the investors a good return.

Of course you must go with an ICO with proven business, at least it has something that they already showed to the community. Unlike in an ICO that will start from scratch, there's no assurance of success even though you believe in it. But if you are really eager to support that ICO, it's up to you if you will invest, just study and research carefully before taking the risk.

I will prefer to go to the project that has proven business rather than an ico that was starting from zero and i guess what? It can encourage the more investors to joined in the ico rather than ico with zero value.
With a working business and that can attract the more investors. At the same time that gives the more guarantee for us.

That proves if the developer is very competence to runs an ico because they are successfully building a bussines.

In most of the cases, ICO which starts from 0 is more likely to grow into a PR oriented project. You can see the concepts and blueprint everywhere with celebrities' endorsement, but the only thing you can never see is the actual product. :P

The trend is so strong, everyone who just entered to this crypto world will have the perception that joining ICO & buy the token at that time will bring lots of profit while in fact, the risk is so high. What if the token is not listed on the exchange. That will be a dead investment.

But those who have stayed in the industry long enough, have a proven business, they got connections and will make sure that the project successful or at least not a total failure or scam.

I personally will choose a proven startup for the performance of its product not just whitepaper but does not have a working product.

it's safer to chose ICO project that has a proven bussines running on track, but better check throughly since there some ICO who claim that they already have a working product but in reality it was just a promotional way. in reality it just some site they pay to increase the credibility to promote their ICO.

If it were me, I would choose ICOs that were proven before the risk from ICOs starting at zero. First, I had to make sure my capital was safe and profitable. Then by experience, my guess I will choose the new interesting ICO to invest.
What do you think?

As an old saying, action speaks louder. I know some services that provide writing services for the whitepaper. I think a company should write their own whitepaper, therefore, they can explain their product in details. Agree with what you said, some whitepaper doesn't have a working product.

I like both of those projects, this is how to choose between the untwisted coin and almost unknown. Not all projects are able to have enough capital to create their product, but they are more risky in terms of investments than those already on the market with their product and platform, but from this they are no less attractive.

many ICOs are coming this year and they are just thirsty for money, it's getting harder to find a serious ICO project and it's easy to see a bad ICO. but if ICO succeeds it will indeed make an unexpected profit

“Risk comes from not knowing what you are doing.”

All investment requires diligence & effort in order for oneself feels good & confident in investing in the project.

I think both ICO types can be successful but yeah, ICO with proven business looks always little bit better for investing...

Does anybody know companies with proven business model launching their ICO project and failed?

I see the average scam ICO in due to the failure of the product to get funds from investors, there are also some who intend to deceive investors,
many things that we should pay attention before investing in the ICO, such as Team, concept, products, and marketing manager.

You can ask every scam questions for understanding about project. What do you need to know: white paper, card and soft cap, actual topic of project, for what money, how they built promotion, what the team, what the token.
I'm personally prefer projects with real product

I personally choose ICO that starts from zero and builds up after that. By that way you can make very huge profits if that business proves itself to be successful. That's why I prefer, for bigger/better profits.

As a newbie I'll choose ICO with working business though I completely understand that start-up ICO can give more profit in future (if you guess with a choice of it).

Both are feasible choices, the known icos with proven business will definitely be profitable, but some startups with proper market research can prove to be even more profitable, simply because of the rate difference.

I will go with ICOs with a working product. It's comforting to know that you are in investment in an ICO whose product is market relevant already

Very nice tips you have there. Any good ICO you're following right now?

To choose Ico with a proven business is safer.  But perhaps this business or product is mediocre.  And when it enters the exchange, it can give small profit.  There can also be some bright startup with a great idea, but they simply do not have the money to develop the product.  There are many such examples on the exchange.  But there is more risk here than in the first variant.

Yes, it's the easiest distinguish between a real and scam ICO. Even though being a new business, no company should go to and ICO before proving they are capable of doing the said job. If it does, it's a scam.

Right now many exist company lauching ICOs and many startup doing ICOs to fund their project. Its better choosing exist company ICO to investing our money but sometimes, many startup ICO have great whitepaper and great team. Its better do research before we investing on ICOs

It should be enough to gain good income from ico is joining in ico with good working product.
Joining working product can make our chance to be more since so many bad project. Scam project can take our money.

Absolutely agree, even the ROI rate is lower, but it also has lower risk.

Natural Investor instinct yeah? I'm sure that lots of research have to be done before you invest in a new project with no guarantee of ROI.

I will Pick that ICO which have Product or a good Background. Because there are many ICO are scamming with people. So, An ICO from Zero, How can we trust them at this moment when everything is down! So, everyone should careful before invest.

Hello guys! ICO really stands for Initial Coin Offering and I usually think of ICO as a ERC20 token from Ethereum. But ICO really stands for Initial Coin Offering. So, kind of funny, most ICO is really a ITO, Initial Token Offering. Marinecoin is still in the underwaters see it surface from the underworld.It is now back with a new team of developers an a growing community. The sky is potentially the limit, one must however always have realistic expectations. Marinecoin will skyrocket to outerspace swim  in the depths of the milkyway. Marinecoin is a self sustaining, zero fees, dev-less time dilution technology which has been tested over time and has stood the the tests of time. This is a first a self sustaining community. Future looks bright for Marinecoin.https://marineco.in https://marineco.inMore details here: https://bitcointalk.org/index.php?topic=2971179.0

You can invest in business with a MVP. In this case you can test product, analyze market but also you can get more profit and less risks.

Sounds a good idea. Any interest in tokens which are used in entertainment industry?

Solid projects already have working business / product , or at least working alpha version at the start of ICO , it allow them to show projects responsibility and make tokensale much more successful . Of course I'l choose this type of ICO , because it greatly decreases risks of fraud and allows to make a profit in much shorter terms comparing to ICO's which start from zero .

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I say no to whitepaper.  If they have a business already that could be a good thing, but not necessarily.  The key for me is a strong team, a strong concept, and and a solid plan and road-map to execute on the plan.

The ICO that has provided proof of success and success in its business is the ICO to be followed, investors are more interested in the already successful ICO no fear of losing when wanting to invest.

proven business is obviously safer. But one with non-proven business has more room to grow, as you're basically investing from the ground up. Its pick your poison: higher return for high risk investment, or lower return for lower-risk investment.

ICO with proven business looking for funds to grow is my favorite. Check my signature XYO is one of them.
I invested in XYO and i hope its going to reach the hardcap very fast

The good thing about ICO is that everyone can participate. Even people who have limited resources will have the opportunity to invest in any ICO.

Which exchange do they promise to be listed in?

Many people will choose ICO with a proven business because it seems more reliable. I think that in most cases it is. But there are good ideas for new projects that can bring a very good income without any business at all.

Of course, projects that already have a ready product and working infrastructure cause more confidence among investors than those that are just beginning to offer their new idea. But we can't be sure that after ICO such projects will continue to develop and they will not be a scam. After all, such examples exist. As well as there are examples of new, unknown projects that subsequently showed themselves well. I'm still looking at the team first.

It is better, of course, to invest in a project that already has a working product that has demand and popularity, which has a prospect in the future. 
But also there is a chance to find a project that is just beginning to develop, which is ready to offer investors a good idea, a team, great plans for the future and which in the future can "shoot."

When you invest in a project closely related to a real operating business, then you can not expect huge profits, since this business already has some profitability and is unlikely to be much higher than the average market. But such investments are reliable. I think that huge profits can be obtained only from investments in projects "from zero."

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how is the topic related to the text?
it looks very unprofessional for a project in this space to be using a wordpress site..

I couldn’t find any competitors for project Vreo.io, do you know of any? They are doing dynamic in-game advertising. They are going to create marketplace for developers and advertisers. It will secured by blockchain technology.Moreover, the interests of all parties are taken into account. Developers of small games can attract investments and create high-quality products, for advertisers this project will be useful due to the expansion of advertising opportunities and selected target audience, and gamers will be able to receive quality products cheaper, besides they also receive income from the ads they watched, without interrupting the gameplay. It seems the product meets the gaming and advertising industries' needs. Here is their link at bitcointalk https://bitcointalk.org/index.php?topic=2886707


Bounty Campaign:
https://bitcointalk.org/index.php?topic=2898738.msg29810876#msg29810876
Telegram grp https://t.me/vreoico

What is your opinion about the project?

It really depends on what you are looking for. Investments are are gamble no matter how you look at. ICOs with a proven business is good because there's is a track record and there is verifiability - so it is safer. However investments starting with little or nothing are called wild cards, and form experience the people who get in early on the act reap the best rewards, take bitcoin for a classic example. But yes there is a huge risk of the project failing, also nowadays we have the issues of scams. But now, "what if" the wild card project was somehow in the same industry in the "proven business" and the new project had the potential to make the old project obsolete? Then it becomes interesting... Decisions decisions. For such decisions I'll advise spreading your investment 70% - 30% on which you feel more drawn to.

It's a great reminder. Based on my research, I found that most of the companies who have a running product, they'll do ICO firstly to get more fund, second of all they will use tokens to support the cycle of their running product. For example, moviechain.io, they do ICO and release their own token so that people can easily purchase movies in the MovieChain ecosystem and with the existence of token, it helps the company to provide an incentive to the users as well.

What do you think?

Really nice input there. Any other tips to assess which ICO worth investment?

Hi Man, It's ok to promote things that you are passionate about. But at least respect the topic of this thread. Contribute your opinion and interact with other community members. Spamming & only care for promotional is a selfish thing to do man. I know you better than that  ;)

I pick ICO with proven business because they have the experience how to manage a project properly and they know the risk that they will encounter in the business industry.

At the and it depends on the amount of risk that you want to take, a coin that has a products ready or that is close it is going to attract a lot more money but this means that the profits in the future will be lower, a project that still has nothing to show for is a lot riskier but if you are able to select the right coin then the possibility of earning a fortune becomes very real.

ICO with poven business is better. We are afraid about scammers that launch ICO only to gain money. At least we should know that the developers are really have skill. If they can provide already made product then it will makes investors thrust them. I hope some people can share about how to verify an ICO.

Agree with you!

With ICO, money is an easy fish. I agree with you. The team with experience is important!

from my honest opinion, an ICO that's already have the business is just trying to gather money out of it so why bother funding them while they are already financially secure, unlike those ICO that start from zero but with credible information and reliable developers.
I could say, it's better to make a brilliant idea comes true than funding already proven business just to get its capitalisation bigger.

ICO with start from zero quite risky for me because possible those ICO would change being scam ICO eventually and i think most people want the most secure to ensure their money before investing at ICO so in this case ICO with proven business would be more safe and people will agreed about this

Agreed! The proven business model shows this company is worthy to get additional investment.

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Yes I would always suggests to go for an ICO with proven business records as ICO which starts with zero might or might not work due to lack of business knowledge hence it's better to go for well established organization instead of taking chances.

in any investment in ico requires experience especially basic knowledge. ico is very potential in terms of risk, so the magnitude of the risk that could be a loss to investors. because that's why research is needed from all elements, starting from their website, to the white paper then the team and roadmap. it is important to reduce the risk as you say.

Cannot agree with you more!

for me it centers on product it does not matter when u started ,product based like otppay etc.

I agree 100%!

I think that in the market of ISO should pay attention not to the team who has a bussines, but to the very idea and its implementation. A big plus will be if they already have an alpha or beta version.

I'm ok with a fresh product as long as it fulfills my simple criteria. 1)Does it have a real world product? 2)Does it solve a legitimate problem that affects a good percentage of the population?

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Thanks man! Check out MovieChain as well (www.moviechain.io)

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It is always great to invest in an ICO with a ready-to-use product. Although sometimes there are ideas which are worth supporting. I think that sometimes people start an ico without a product because they are afraid that smb will be more bold and start an analogical project.

I also think that a proven business is much safer than an ITO from scratch. But there are times when an entirely new project, which has a good idea, but has no money for its implementation, is very interested in me. In this case, I will chat with the team and I will invest in such an ICO

I'm sure you have a great experience in investing in several ICO. Would you mind to share some of the ICO that you have invested in?

For me, it is good to invest in the ICO on which have a proven business because we know that there is a active team behind it that makes there project become successful in the future and there is a lesser chance that it will be turning into scam unlike the ICO on which is going to start because we doesn't now if they are serious in their project that makes every investors doubt if they are investing on it.

From my experience it is better to invest in ICOs with a working business model or product already rather than start-up.Start ups take your money,start working and realize it isn't easy,then they start giving investors excuses and if you are unlucky you never hear from them again.In any case always do the appropriate due diligence before investing with anyone.

ICO is a speculative game. Is it not a gamble to invest in ICO?
People don't like these ICO projects, they just want to win.

ICO is not only about looting your money, there are thousand of developers out there who are working hard day and night to make their project live.

i think ICO is the boon for such developers.

On security, real projects are better, less chance for a scam. But there are very interesting projects from zero with great perspective.

Gamble is betting on something that you don't know.
Invest is betting on something in something you know due to your dilligence

Yeah ICO's are on trend nowadays and they have got also problems regarding regulations in some other countries that is why they find it hard to make a move freely. Some other websites and social media are now restricting people to post something like an ICO promotion so marketing is really that hard for the team. So for me I have to obviously choose an ICO with a proven business since they were already known or maybe they have something to prove, show to the investors and advertisers who wants a safer and sure way of investments than those ICO's that started from zero but that really depends on every individual to choose or on how they might evaluate and see a potential towards the said ICO.

I prefer projects starting from zero.
Scams are more often there but also the chances for quick rise and getting x5-x10 are much bigger than investing in already developed business.

"Going big" on an ico that starts from zero is a terrible choice.
I'm not going to say the cliche, "Because it's risky!"
I will give you a more practical reason:

In order to get substantial profit from an ico with no development, you will have to hold onto it for an extended period of time.
And ICO that has a working product or a product that will go live within a month after ICO has tremendous liquidity and demand.
You will be able to sell for a profit really easily in short amount of time.

And here is the important part: in order to gain huge profits through investing, it's not about just investing and waiting for 1000% gains, it is all about increasing the volume and value of your assets.
There is no buy one, hit the moon, and lambo that many people hope for.
You can not put a couple thousand into a coin and expect to be a millionare in a couple years.
Instead you should be focusing on increasing the amount of btc or eth you have (the 2 most readily convertible cryptos into cash)

So, you will find that you will get more profit by investing in an ico with a working product, selling quickly for profit, then reinvesting into another project.
Your capital will skyrocket faster than just "going big"

considering over 90% of icos will perish due to never completing their dreams and talk white paper I will avoid any that do not have a product in at least beta form that has a proven use case that can not easily be achieved with btc or eth.

It really depends on your preferences, there are many people that prefer to invest in icos that have not done any work whatsoever, while there are other people that prefer to play it safe and prefer to invest in icos that have a project developed already, both approaches have their pros and cons and you must decide what type of investor you are and in which type of projects you will like to invest.

Many people will choose ICO with a proven business because it seems more reliable.

I think that in most cases it is. But there are good ideas for new projects that can bring a very good income without any business at all.

You should probably diversify your portfolio to emcompass some ICOs which have a proven business model and a working product, and others that are promising but do not yet have anything tangible on offer that can be used.

The risk of investing in vaporware is extremely high, but can be rewarding.

E.g. EOS i believe is something that has a clear roadmap, but its software probably isn't ready just yet and main net launch is still some time away. But I would still invest in them. But Enjin coin etc. even though they've got an established business, the upside is small and i would not personally invest in them.

There would be very few ICOs that I’d trust enough to invest into.  A proven product is much better in my opinion. So many of the others are just other people’s ideas rehashed and rebranded, but not really a new idea. ICO scams abound and some are very well put together.  

Of all the “new idea” ICOs I’ve looked at, FarmaTrust would be at the top of my list of buy-ins, and even they’ve had to pause their ICO and redo their tokenomics structure.

I find it more reassuring to put $ into existing coins and get some ICO coins doing campaigns, which doesn’t risk $ on a startup.  But hey, that’s what I’m comfortable with.  You may have different goals and risk comfort.

ICO with proven bussiness are good to invest you know
we can look their fundamental asset by see their product, it can reduce time to explore or anlyzd those project rather than ICO start from zero that we need to wait for a long time to getting understand and analyzed their project

Of course. We must invest in the right place. We can invest in a proven ICO. Already undergoing Pre-ICO well. Minimal already softcap or Hardcap. And the main oaling is the ICO project team that is active in responding to every Contributor question. Because what I see, Developers who are off is a sign of ICO is a scam.

I realize that ico scam and run with our money is the ico with product failure and its starting from zero before crowdsale.
So choose the project with zero product is not good decision because they can run oir money and scam us. So choose the project with product and running to make higher profit chance.

So many scam ico nowdays so we need to be careful before choosing the right on because if not then we can go further to scam project again and again.
In this case, i have no doubt that i will choose project ico which already has existing working product then they will not scam us.

Only few companies do decide to have a crowdfunding and I do say this would be really worth to invest on since you can somehow get an assurance that you do put your money into a working company or do already exist but somehow there are ico which don't have working product but if you do able to read up some projects which do have potential then its still worth to try on and this is why every investment do have always accompanied with risk

In my honest opinion, I really think that it would be best to go on ICOs with proven businesses already just to be a bit more sure that you will get profits or good returns for your investments. But if we think about it, it really comes down to the ideology of the project itself and the developing team behind it that is shaping the project. No matter how early it is in its road map, I think that it would be able to deliver if the project itself really solves true problems and is well managed by the developers. But it still depends if you are a patient investor or not or loves a long term hold more than a short term hold because projects that do not have working products yet or businesses will take a lot of time and effort to build which means you will also have to hold long term as an investor.

Definitely! Investment is a game of patient. People with weak minds who can't see the future benefits will stop on the midway.

It is true that it is better to invest with a proven product or business but we should also remember that some good ideas that can contribute in crypto needs a fund. ICO is suppose to be a collection of fund to develop a certain  project. Just so happened that scammers use this process to collect money and run.

Agreed. There are many good projects out there, Visionaries who see the world differently, who solve the solution innovatively. Scammers should get out from this industry. I guess there should be some kind of prevention on letting this happen. Right?

Today's ICO project is almost entirely based on the honesty of project team members. In fact, this is not a good phenomenon. If third party institutions join in to ensure the rational use of funds, it is a good solution.

ICO with start from zero quite risky for me because possible those ICO would change being scam ICO eventually and i think most people want the most secure to ensure their money before investing at ICO so in this case ICO with proven business would be more safe and people will agreed about this

Investing in ICO that has a proven business because
we know that there makes the project there to be a success in the future
and there is less chance that it will turn into a fraud unlike the ICO that will start.

I think ICOs with proven business or a minimum viable product are definitely superior.

Ambit for example, they're already making profit and their team has tons of experience in mining, so I'm rooting for them right now.

You should pick based on the company's celebrity endorsements. ;) ;) ;)

Really though, RadioYo had the opportunity to have a celebrity endorser for our ICO but we decided against it.  All we have is a working product w/users, kick ass developers and the desire to see financial payments made via a smart contract to everyone involved in the making and recording of podcasts from developers, podcasters, listeners, service providers and advertisers.

Cheers...

Hey! I like the idea. Celebrity endorsements will definitely give a lot of push during the token sales period and promotion for the products. Superb!

Yep! With ICO that backed up with proven business have its physical company, they are more reliable and less likely to be a fraud to maintain their reputation.

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For me, it is ICO starting from Zero over those that have proven business. The main thing in any project is the quality of people behind the project. The main issue I have with most of these businesses now coming for token sale is that if their business is well run they won't need fund from the public and again most of them don't have anything to do with blockchain tech just using it now to raise fund from the market

Of course I will choose ICO with existing products. I think that in this case you will not have to choose at all, but it all depends on the idea of ​​the project, if I like the idea more that I will choose the one with the best idea

A project with experience in the field of technology and finance will be better than projects without practical experience. Because only experienced they can launch a good project  :)

The problem with investing in a proven product, service or business is that its valuation tends to be incredibly high, people see that they already have something going on and they invest all their money there, not thinking that by doing that they will be reducing their own profits because everyone is doing the same, that is why even if it's more risky to invest in a project that has not done anything yet the profits can be way bigger if you are able to select the right project.

I guess the ICO with a proven business is more reliable

If an ICO already have a proven business, l doubt if such business would bs looking for money, I' m sure they would rather focus oj fine tuning their business processes to make more money for the business and their stakeholders!

Better join on ICO with proven bussiness. Its really cheap if we are join on ICO start from zero but I think its very speculative. I am believe that ICO with proven bussiness just looking for new market and expanding their new project

Not even speculative, overwhelming majority of that "zero" start-ups are being closed even not reaching adequate level of  realization. Its 95% failed

ICO - in future, but for now you can get 20,000 Marinecoíns (evedy day) simply by publishing a message.The coin is already traded on the exchange and has a low value (less than several times than 1 satosh).At this stage proof of promotion, to create fair distribution in order to create a large community.Dev-less, self sustaining - all this will serve to the fact that the coin - unlike the dying bitcoin - will not depend on the miners, and will not kill the ecology.After the distribution phase, the community will be told in more detail, but so far machine to machine, artificial intelligence.From the beta version of the "white paper" it becomes clear - that the project does not need your money, it needs your skills.Join, to the coin, which is the only one in history that surpassed once the capitalization of bitcoins.The project is being revived with wider technologies!

Which ICOs with proven business do you know then?

Actually, if one has a business up and running which means product is successful and they are not  in red, why would they need to make an ICO?

I'll pick ICO with proven business because they were already on the road to success and they have already proven that they have a good projects unlike if I will pick ICO that will start from zero it will take a long time to get establish.

Yep! The trend is changing. To find a great ICO that will bring high ROI, now we have got to do our dilligence more. To many scams out there.

It is more reliable that is correct but at the same time there are not many people in the forum that are looking for something reliable, people are looking for great profits and while it may seem a good idea to invest in an ico with a proven business the truth is that such an ico will get a lot of investors very quickly and the possible profits that you could get out of it will probably get lower due to the success of the ico in collecting the money of investors.

Both ways have advantages and disadvantages. The new ICO will be very successful if it is holding a new idea unknown and unused until now. The already proven business has another advantages, so it is impossible to say which one is better. It all depends of the current projects.

ICO with proven business because it is  more reliable and have a better experience in this industry that you can trust because of the source of the documents that can proof their capability and ability.
Always rely on the experts in our industry.

Although the new ICO started from scratch, of course, need analysis in advance to learn it. This will be very promising if his analysis is correct. join the ICO who have walked and success is also not a problem.

 If you really know that the ICO has the proven business (with true analysis), I myself will suggest you pick the proven one. It is only to reduce the risks of getting the scam. However, exactly it will not define 100% to be a successful ICO. We know that the experienced team will have the positive side of an ICO.Actually, participating in the new ICO that starts from zero may be also promising. But, the risk is also bigger.

ICO with proven business because it’s proven that everything in this business is trustworthy for and also is more reliable than to ICO that start from zero like in terms of experiences in this industry,

ico are old formula of crowdfunding but ico concept emerged really big like no one imagined with etherum based erc20 smart contract now we can see many coins coming up under ico concept

Indeed, there's a lot of ICOs had been ended as scams and fraud and that's why most of the ICOs today are having hard time on attracting investors due to some fear and trauma as being victimized by scammers and their hard-earned money were lost like a bubble.
But aside from those unfortunate scamming, there are some ICOs that bumped crypto exchanges and coinmarketcap.com so I don't think investing on ICOs are better because seeing them on coinmarketcap list has more worth of investments than just investing on ICOs or on their early stages.

It's because there are too many organizations of small companies that cannot put their back on their new crypto projects that's why crowdfunding or ICO is a must to gather more funds in order to develop their crypto product or projects and offer it to the public.
Ethereum based smart contract is more transparent and more reliable that's why most of the new altcoins today were based on ERC20 blockchain backbone.