Bitcoin Forum

Hello Everybody,

Could you please share, if familiar, what are investors usually looking for in an ICO?

I am part of a team managing ICO (soon it will be announced) and it would be useful to know what the investors are considering when investing in an ICO?

Thanks in advance.

A succinct communication of your project idea this can be done through stellar whitepapers, pitch decks, infographics. The team is an important element in aiding investor confidence especially what these members have been engaged with in the past and their involvement. I also think genuine investors sharing in the blockchain technology objective look for key features of the blockchain used such as is it public, permissionless, censorship resistant and borderless etc among others including the utility role of the project key to influence token price. Throw in as well regulation and legal framework issues around your project.

they are looking for:

1. populist potential for a ponzi scheme
2. true and determined long term project that has already lots of support.
3. Team capapble of developing it.

Those days most investors are just following the hype and FOMO on ICO hoping for better returns. But the game have changed and investors are now wiser. No one wants to lose money so they look out for potential projects with a clear road man. Team is very important and no one's wants to go and invest on people with nk prior experience in blockchain industry.

a) Transparency of the people behind the team.

b) Large community (so find a way to achieved this)

c) Continous and active marketing at any means. In this way investors will see that project owners are eager to market the project.

d) What is the project all about. (It varies)

Well then goodluck. These are just the common ones. You will have to do some deep research to search for more.

Only few look at what the project is actually going to solve or if the project will be in business for long term, if the project have an attainable goal or What competition is the project going to face and how it plans to be at the top.

What everybody want is hyped project that will bring in quick returns and move on. 
Project that have a lot of marketing and advertising.

Yeah that's about what I can stay.

UNIQUENESS and REAL LIFE USAGE/INNOVATION! Sorry for the Caps but this is actually what we are looking for or on most investors in this market. We are done already on too good to be true projects which do propose unrealistic projects with near impossible goals to be done. Some do have potential but ending up developers of it do decide to abandon for the sake of profit or making money.

Good business proposition, market traction and ready product. Meanwhile, I am a crypto marketer. I can help you market your project or even moderate any of your community mediums

For me theres a lot of aspect to see and check when it comes to investing in any ICO this time. First you need to offer a good and reliable project. You should have a real and working project to offer to your investor as an assurance that it will last for long term. The team behind of your project,their skills,experience and qualification should be excellent.Good  advisors as well has a big impact from investors,so you should get top of the line Advisors.

For quality ICOs whats important is technology, team with solid track record (this might be more important than anything else) and understanding of the actual need, meaning what problem is being solved with this new approach.  Presentation is very important too.  Has to be easy to follow, clean and transparent.  Something very big and convoluted presentations make it look like project is full of hot air, nothing more.

Absolutely!

If you're asking here you have lots more research to do.

in ICO you can find three types of investors.
the first is looking for stability profit
the second is greedy type, looking for fast huge profit
the third will support a useful and interesting product
so you should decide which two you gonna nurture

Hope you will not scam the forum members with getting ideas from us here bro. I use to check the ICO project's white paper and project development first if I am looking to join in the airdrop or investing on the ICO.
Then we need to check the social media accounts whether is new scam account and true one dedicated for the project. Mostly scam ICO get caught by checking their LinkedIn accounts.

ICO investors like the concept of a project which is outstanding, the team involving which have good experience also working simultaneously to move the project forward, easy to get along with representative, a registered project cause people are sick of scam ICOs and the ICO campaign manager if you're going to host a campaign must someone with green trust account with good reputation.

Before investing in ICO investors look for:
1. How capable and enthusiastic is the team.
2. At what stage the project is.
3. Investors look for how broad their community is.
4. How token distribution will take place and when.
5. It should not be a short-lived money steal.

https://medium.com/@himanshuvrr/4-traits-to-look-for-in-blockchain-projects-b3ea3ef6a9d0

When launching an ICO - every little detail matters.

The most important features are the whitepaper, website, team, experience, and community.

For many investors, that's not enough. We take into account the graphics you use, the layout, your UI, your videos, your social media accounts.

If you don't have your founder in front of a camera answering every question thrown at him or her you lose points.

If you want a super detailed look into this I wrote an article and made a video literally yesterday where I touch on launching your own ICO. EVERY DETAIL MATTERS.

https://www.mojo-crypto.com/home/how-to-invest-in-cryptocurrency-choosing-the-right-coin (https://www.mojo-crypto.com/home/how-to-invest-in-cryptocurrency-choosing-the-right-coin)

oh boy community sice, soon the bots will rule the investors decision making

1.   The team working behind the ICO properly. Investors carefully check the qualification, expertise, skills and experience of the team members.
2.   What is the project? The idea behind the project should be new and interesting.
3.   Investors read the whitepaper very carefully so it must contain all the important details about the project.
4.   Investors also look after the goals. But goals must be realistic as unusually high goals point towards scams.

Thanks everybody for replying! The answers are very useful. I have summarized the replies and  I hope it could be useful to everyone:

Types of investors (targeting to only 2 of them possible):

• Looking for stability profit;
• Greedy type, looking for fast huge profit;
• Support a useful and interesting product.

Evaluation criteria:

• Team:
  
  • Skills, experience and qualification
  • Achievements
  • Experience in the field of the product
  • Prior experience in blockchain industry
  • Truly decentralized mindset
  • Strong developer team
  • Enthusiasm
  • Advisors
  • Social media accounts
  • Friends/Connections
  • Online reputation

• Community:
  
  • Large community
  • Community Support
  • GitHub – number of commits
  • Bitcointalk.org thread
  • Team’s responses – quality, on-time responses
  • Online reputation

• Technology:
  
  • Quality of the code
  • Blockchain technology objective – public, permissionless, censorship resistant and borderless.

• Marketing:
  
  • Whitepapers
  • Pitch decks
  • Infographics
  • Videos, incl. founders answering questions.
  • Presentation – easy to follow, clean and transparent.
  • Website – graphics explain your project better than text
  • PR – interviews, press releases
  • Constant communication
  • Continuous and active marketing at any means. In this way investors will see that project owners are eager to market the project.

• Product:
  
  • True and determined long term project
  • Real life usage/innovation
  • Problem being solved
  • Purpose of the blockchain
  • Prototype
  • Ready product
  • Uniqueness

• Business Idea:
  
  • Business proposition
  • Business model
  • Competition
  • Market traction (quantitative evidence of market demand).

• Project:
  
  • Clear road map
  • Stage of the project
  • Realistic goals

• ROI:
  
  • From dividends
  • Speculative

• Trust:
  
  • Populist potential for a Ponzi scheme
  • Transparency

• ICO Conditions:
  
  • The sum targeted
  • Regulation and legal framework issues
  • Is it legal?
  • Transparency
  • Hard cap
  • Token distribution
  • Escrow wallet

Sources:

• BitcoinTalk thread: What are investors looking for in an ICO? (https://bitcointalk.org/index.php?topic=4360630)
• BitcoinTalk thread: What do YOU look for when investing into and ICO? (https://bitcointalk.org/index.php?topic=1834058.0)
• TokenTarget.com: 5 Things Investors Consider Before Choosing an ICO (https://www.tokentarget.com/5-things-investors-consider-before-choosing-an-ico/)
• Mojo-Crypto.com: How To Invest In Cryptocurrency - Choosing The Right Coin (What Is An ICO?) (https://www.mojo-crypto.com/home/how-to-invest-in-cryptocurrency-choosing-the-right-coin)
• Medium: 4 Things Investors Look For in an ICO (https://medium.com/swlh/4-things-investors-look-for-in-an-ico-12b17874bfc1)
• Medium: 4 Traits to look for in Blockchain Projects (https://medium.com/@himanshuvrr/4-traits-to-look-for-in-blockchain-projects-b3ea3ef6a9d0)
• Reddit discussion: What do you look for when investing in an ICO? (https://www.reddit.com/r/QASH/comments/8cx8wm/what_do_you_look_for_when_investing_in_an_ico/)
• LinkedIn article: Things I Look for When Investing in an ICO (https://www.linkedin.com/pulse/things-i-look-when-investing-ico-christian-ferri/)

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You should create a reliable environment. The road map is understandable, the team is expert and the purpose should be obvious.
I hope you get a high investment with a successful project.

Investors are the life of ICOs, without investors they won't be here for long and projects will be hopeless. First thing I thought what are investors should consider in joining any ICOs is of course the Return of their investment, but what to really look for so that there investment is sure to be in good hands. There must have clear presentation or details of the project, the roadmap and the white paper. The team should be real people and not robot. Is the team highly competent of handling the project?  All other details are just minor to be considered for checking. 

As an investor some of the most important criteria I use to judge an ICO is:

(1) The quality of the team behind the project - I want to see people with proven skills to advance the project and I want to be able to verify their information from reliable third party sources.

(2) A business worthy of tokenisation - I look for companies whose business idea is directly relevant to the blockchain and reject companies when the only reason for issuing tokens is their inability to raise funds another way.

(3) MVP - I want to see a minimum viable product, I think it is important to see the team have invested a little sweat equity before they start asking for money.

I think that most investors nowaday are looking for a very short term pump, but some large whales are buying discounted locked tokens and they may end up with the best results.

i think If you're asking here you have lots more research to do.

Firstly, it's important to be honest and transparent, know your product for how long you will do it well and know. Investors are not fools, they are the main long-term perspective where they can make good money, a transparent project in which they will have no doubts to invest their capital.

Well, first of all we seek an ICO which is 100% legit one and who doesn’t turn its back on us when it enters into market. Yes we are looking for your legitimacy if you really going to launch an ICO someday.

You guys should have proper telegram team who will keep in touch with the group preoperly and should answer every question with full confidence.

I have seen team members giving answers out of thin air and confusing members.

If I’m going to invest in you then you should understand that it’s my hard money which you guys are playing with and I do expect exchanger listing of same coin as early as possible. :-)

While all of this is correct, the most important thing an investor is looking for is security of his funds and assurance of a satisfactory return on investment. This can only be made possible if the project has a very unique focus capable of generating a large demand for the tokens

which in search of investors in ico is a fantastic project and da has great chance to succeed, besides that ico project which in show must have good concept and suitable price for investor. so when entering the market ico has already given results, that's what the investors are looking for so that investors do not lose money.

A good and nice project that will stand the tastes of time and solve vital issues.

Most of the investors  look At following factors  before investing in the project

1 how much team is active and transparent with the community.
2 how much potential projects has
3 how much good reviews and ratings they have got
4 most important how much people are interested in buying or investing in the project.

Hope this helps you.

So i think one of the most important aspects is a really clean an smooth website with an pretty interface aswell as a good moderated ann thread of the ico in the forum here

most of them are only looking to make profit in a short term, that is the main reason of why there are a lot of dumps after the ico touches it's first exchange after the crowdsale

The most important thing that investors look before investing in it is the basic idea behind the project. It should be interesting and new and should be clearly explained. They also study about the team behind the ICO; their qualifications expertise, skills and experience. A good team can make a great impression upon the investors and lastly what are the goals of the ICO. They should be well communicated and realistic.

4 Things Investors Look For in an ICO:
Have a coherent business model.
Have a prototype.
Make Your Team as Strong as Possible.
Do what you say you will. (honesty is of paramount importance. Investors know the risks: A project can fail and you will be forgiven. Break your word and you won’t be).

before deciding to join an ICO, the things I noticed were,
if all these elements are in an ico, clear and absolute, I will spend time and money on the ICO.

Marketing:
Whitepapers
Pitch decks
Infographics
Videos, incl. founders answering questions.
Presentation – easy to follow, clean and transparent.
Website – graphics explain your project better than text
PR – interviews, press releases
Constant communication
Continuous and active marketing at any means. In this way investors will see that project owners are eager to market the project.

Product:
True and determined long term project
Real life usage/innovation
Problem being solved
Purpose of the blockchain
Prototype
Ready product
Uniqueness

Business Idea:
Business proposition
Business model
Competition
Market traction (quantitative evidence of market demand).

Project:
Clear road map
Stage of the project
Realistic goals

Of course the goal is to find the appropriate token and can bring many advantages. Because the primary purpose of the investment is of course to make a profit. then we recommend that you choose a project that is really nice, and have a future.

There are a lot of things that investors are looking for ICOs. The team should reveal their true identity and not faking it because faking it makes people think that it is only a scam project. It should also have a unique purpose and not just a copy of previous projects but if it is similar to other projects it should provide better service or development to compete with others. And of course it should have a good and straight to the point presentation. I mean the road map and whitepaper should be clear because with poor writing will also makes investors to not consider investing in your project.

I consider myself an investor and hence I feel I have the right to answer your question.
So investors just want one thing, and that is returns. They do not give a damn to any other stuff. They only look out for those coins who have potential to grow a lot in future and perhaps give them 2-4x returns.
So if there is any coin that satisfies this criteria, they happily invest in it and their investments aren't a few hundred dollars, they can go up to thousands and millions of dollars.
So a coin definitely has to show its worth if an investor has to consider it.

ofcourse the potential of the coin to have a good value in the future and also the project itself having a good project meaning it has a good potential for the coin to have a good value when it will be on the exchange.

Maybe they are want rise invested money.

There are lots of factors to be considered for a good ICO.

• Business Plan - It's all about the project aims, goals and how the team will run the business
• Blockchain, Token Utility and Crowdsale Structure- Which blockchain they are running the business. How they run crowdsales  before he the launched.
• Team Behind - it's important to know if the people behind the project can keep the business going after the launch. There should be a person/s on the team that knows and expert on the business.
• ICO Listing Sites and- it's the effort of the project to be listed on a listing sites and how the people will support it to make it on list.
• Github repository (Code)- it's not that important because not most of the investors can understand it.

So you should provide those details to investors to persuade them to invest on you ICO.

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The product you want to show the world to be competitive among the rest of the same, well, the team of course. These are the key indicators for me to understand if you need to become a co-author of this project.

in looking for ico's, why do we need stellar whitepapers? i understand that whitepaper is the general idea of a certain coin or token and its viable use cases. Why are we interested in these ico's by the way? are we in it for the money or are we here in it to support it and hope that this certain coin or token can be used to help find a solutions to a big problem. If we are here for the money, then i think that they should also present a viable business paper so we as investors are informed on how they intend to spend our money with them.

As an investor I always like to follow an ICO which is showing good fund raiser. I mean if the ICO is having strong funds then only it can get developed in proper ways and rest of the people will follow as well. However, its not the case always that if ICO has raised enough and then they have made it successfully until the end. If ICO company is legit one then only this can happen. So very first point to note down is to have at most legitimacy and without any doubt it should provide proofs of their legitimacy. Otherwise everything can go in vain.

Well, I could share to you what, me, as an investor want. The first one we seek in a project is its white paper because detailed information are written in there. If people are satisfied enough with your whitepaper's content, they will consider it. People want to see what the project can do, who's the team behind it, what's the company's name, some background history, and such. Because let me ask you a question, who wants some tokens that have an unknown company making some projects asking for money? No one. Next is probably how the team communicate to the community. I mean, we want some activities happening, the things the project had done, some positive news, how they handle their marketing, and some assurance (But this part depends on the perspective of a person). Investing is not easy, people consider a lot of things before they invest.

looking for investors in ICO are of course results. with great results so successful then the ICO will certainly make investors feel satisfied with what they get. Besides of course a nice concept should also be available because if you don't have a good concept especially for future investors will not want to support what else invest in it.

the most important thing is the project should has good prospects in the future. besides, the ico must also have a team that can be trusted and have a good performance. it would be better if a project also offers an interesting bonus. certainly, it's all must be accompanied by an interesting promotion in order that the project is better known to investors.

*What the idea ? does it sounds stupid/ridiculous ?
*How much being raise ? does it sounds too much ?
*Is there a maximum personal contribution ? If not => shit
*Is github empty ?
*Team member is experience in blockchain tech ?
The rest not so important !

Investors are looking for a strong and powerful team with lots of experience, a realistic project/service concept, a project/product with large market, a decentralized governance structure and lots more.

The most important criterion for investors is the opportunity to make money on the project

There are many, many here, and new projects are released every day, just in the declaration section. Where can you pick projects and teams that you think are good, consult in detail, and make final decisions.

They looking for unique project of an ICO, the team with an advisor, the roadmap and also the whitepaper they really want to read before they invest in ICO.

I think they are looking at the potential of the project if the project has the potential to give them profit they will invest. They also look at the feasibility of the idea in practical because there are a lot of projects which fail at the implementation stages. Team is another thing they look before investing in a project. 

Many investors are looking for information about exchanges, many projects never talk about the dates of listing exchanges

Most of the investors are always looking at the teams and advisory body! For me I looked at the people behind a project as this will determine if it will succeed or not.  No matter how loafty and good the idea behind a projects was I think if it falls in the hand of scammers you will still loose money if you invest in them.

First of all, they look at the transparent team, the road map, look at what is done and what they want to do, communicate and ask questions to the team and then start thinking about investing or not

Investors are looking for the following in an ICO
1 Transaparency
2 Good Team
3 Good use case of the token
4 Community support
5 Good marketing
And many more goods that a good project would possess. Thanks

Investors want to increase their money several times. When choosing a project, I pay attention to the team and advizors. If these are people who have proven themselves in their business and in the crypto industry positively and successfully, then I look at the idea that they offer and if everyone likes it, then I invest.

There are three basic points investors looks into a project
1 team and project (is the team must be strong and productive )
2 Marketing (is marketing team is working hard to influence the market in thee favor , or bring the market influencer with them )
3 Project roadmap and token marit ( if the roadmap is like 2 year long then investors hesitate to invest in project , and token marit should be in favor of project so no quick dump will effect the project)

Repeated profit in the future from the increase in the rate of coins.The possibility of obtaining significant discounts on services using tokens purchased during the ICO period.