What are investors looking for in an ICO?

[daniel_g]

Hello Everybody,

Could you please share, if familiar, what are investors usually looking for in an ICO?

I am part of a team managing ICO (soon it will be announced) and it would be useful to know what the investors are considering when investing in an ICO?

Thanks in advance.

[Mocoinaire]

A succinct communication of your project idea this can be done through stellar whitepapers, pitch decks, infographics. The team is an important element in aiding investor confidence especially what these members have been engaged with in the past and their involvement. I also think genuine investors sharing in the blockchain technology objective look for key features of the blockchain used such as is it public, permissionless, censorship resistant and borderless etc among others including the utility role of the project key to influence token price. Throw in as well regulation and legal framework issues around your project.

[KingScorpio]

Hello Everybody,

Could you please share, if familiar, what are investors usually looking for in an ICO?

I am part of a team managing ICO (soon it will be announced) and it would be useful to know what the investors are considering when investing in an ICO?

Thanks in advance.

they are looking for:

1. populist potential for a ponzi scheme
2. true and determined long term project that has already lots of support.
3. Team capapble of developing it.

[dutchkay]

Those days most investors are just following the hype and FOMO on ICO hoping for better returns. But the game have changed and investors are now wiser. No one wants to lose money so they look out for potential projects with a clear road man. Team is very important and no one's wants to go and invest on people with nk prior experience in blockchain industry.

[harizen]

Hello Everybody,

Could you please share, if familiar, what are investors usually looking for in an ICO?

I am part of a team managing ICO (soon it will be announced) and it would be useful to know what the investors are considering when investing in an ICO?

Thanks in advance.

a) Transparency of the people behind the team.

b) Large community (so find a way to achieved this)

c) Continous and active marketing at any means. In this way investors will see that project owners are eager to market the project.

d) What is the project all about. (It varies)

Well then goodluck. These are just the common ones. You will have to do some deep research to search for more.

[Etrilicious]

Hello Everybody,

Could you please share, if familiar, what are investors usually looking for in an ICO?

I am part of a team managing ICO (soon it will be announced) and it would be useful to know what the investors are considering when investing in an ICO?

Thanks in advance.

Only few look at what the project is actually going to solve or if the project will be in business for long term, if the project have an attainable goal or What competition is the project going to face and how it plans to be at the top.

What everybody want is hyped project that will bring in quick returns and move on. 
Project that have a lot of marketing and advertising.

Yeah that's about what I can stay.

[carlfebz2]

Hello Everybody,

Could you please share, if familiar, what are investors usually looking for in an ICO?

I am part of a team managing ICO (soon it will be announced) and it would be useful to know what the investors are considering when investing in an ICO?

Thanks in advance.

UNIQUENESS and REAL LIFE USAGE/INNOVATION! Sorry for the Caps but this is actually what we are looking for or on most investors in this market. We are done already on too good to be true projects which do propose unrealistic projects with near impossible goals to be done. Some do have potential but ending up developers of it do decide to abandon for the sake of profit or making money.

[SBBEV8]

Good business proposition, market traction and ready product. Meanwhile, I am a crypto marketer. I can help you market your project or even moderate any of your community mediums

[Ronaldobaban17]

For me theres a lot of aspect to see and check when it comes to investing in any ICO this time. First you need to offer a good and reliable project. You should have a real and working project to offer to your investor as an assurance that it will last for long term. The team behind of your project,their skills,experience and qualification should be excellent.Good  advisors as well has a big impact from investors,so you should get top of the line Advisors.

[timX5]

For quality ICOs whats important is technology, team with solid track record (this might be more important than anything else) and understanding of the actual need, meaning what problem is being solved with this new approach.  Presentation is very important too.  Has to be easy to follow, clean and transparent.  Something very big and convoluted presentations make it look like project is full of hot air, nothing more.

[Jane Moore]

Hello Everybody,

Could you please share, if familiar, what are investors usually looking for in an ICO?

I am part of a team managing ICO (soon it will be announced) and it would be useful to know what the investors are considering when investing in an ICO?

Thanks in advance.

UNIQUENESS and REAL LIFE USAGE/INNOVATION! Sorry for the Caps but this is actually what we are looking for or on most investors in this market. We are done already on too good to be true projects which do propose unrealistic projects with near impossible goals to be done. Some do have potential but ending up developers of it do decide to abandon for the sake of profit or making money.

Absolutely!

[yuser_network]

If you're asking here you have lots more research to do.

[Komersent]

in ICO you can find three types of investors.
the first is looking for stability profit
the second is greedy type, looking for fast huge profit
the third will support a useful and interesting product
so you should decide which two you gonna nurture

[xIIImaL]

Hello Everybody,

Could you please share, if familiar, what are investors usually looking for in an ICO?

I am part of a team managing ICO (soon it will be announced) and it would be useful to know what the investors are considering when investing in an ICO?

Thanks in advance.

Hope you will not scam the forum members with getting ideas from us here bro. I use to check the ICO project's white paper and project development first if I am looking to join in the airdrop or investing on the ICO.
Then we need to check the social media accounts whether is new scam account and true one dedicated for the project. Mostly scam ICO get caught by checking their LinkedIn accounts.

[hulla]

ICO investors like the concept of a project which is outstanding, the team involving which have good experience also working simultaneously to move the project forward, easy to get along with representative, a registered project cause people are sick of scam ICOs and the ICO campaign manager if you're going to host a campaign must someone with green trust account with good reputation.

[Logan@]

Before investing in ICO investors look for:
1. How capable and enthusiastic is the team.
2. At what stage the project is.
3. Investors look for how broad their community is.
4. How token distribution will take place and when.
5. It should not be a short-lived money steal.

https://medium.com/@himanshuvrr/4-traits-to-look-for-in-blockchain-projects-b3ea3ef6a9d0

[Mojo-Crypto]

When launching an ICO - every little detail matters.

The most important features are the whitepaper, website, team, experience, and community.

For many investors, that's not enough. We take into account the graphics you use, the layout, your UI, your videos, your social media accounts.

If you don't have your founder in front of a camera answering every question thrown at him or her you lose points.

If you want a super detailed look into this I wrote an article and made a video literally yesterday where I touch on launching your own ICO. EVERY DETAIL MATTERS.

https://www.mojo-crypto.com/home/how-to-invest-in-cryptocurrency-choosing-the-right-coin

[KingScorpio]

Before investing in ICO investors look for:
1. How capable and enthusiastic is the team.
2. At what stage the project is.
3. Investors look for how broad their community is.
4. How token distribution will take place and when.
5. It should not be a short-lived money steal.

https://medium.com/@himanshuvrr/4-traits-to-look-for-in-blockchain-projects-b3ea3ef6a9d0

oh boy community sice, soon the bots will rule the investors decision making

[kimochidesh]

1.   The team working behind the ICO properly. Investors carefully check the qualification, expertise, skills and experience of the team members.
2.   What is the project? The idea behind the project should be new and interesting.
3.   Investors read the whitepaper very carefully so it must contain all the important details about the project.
4.   Investors also look after the goals. But goals must be realistic as unusually high goals point towards scams.

[daniel_g]

Thanks everybody for replying! The answers are very useful. I have summarized the replies and  I hope it could be useful to everyone:

What Investors Look for in an ICO?

Types of investors (targeting to only 2 of them possible):

• Looking for stability profit;
• Greedy type, looking for fast huge profit;
• Support a useful and interesting product.

Evaluation criteria:

• Team:
  
  • Skills, experience and qualification
  • Achievements
  • Experience in the field of the product
  • Prior experience in blockchain industry
  • Truly decentralized mindset
  • Strong developer team
  • Enthusiasm
  • Advisors
  • Social media accounts
  • Friends/Connections
  • Online reputation

• Community:
  
  • Large community
  • Community Support
  • GitHub – number of commits
  • Bitcointalk.org thread
  • Team’s responses – quality, on-time responses
  • Online reputation

• Technology:
  
  • Quality of the code
  • Blockchain technology objective – public, permissionless, censorship resistant and borderless.

• Marketing:
  
  • Whitepapers
  • Pitch decks
  • Infographics
  • Videos, incl. founders answering questions.
  • Presentation – easy to follow, clean and transparent.
  • Website – graphics explain your project better than text
  • PR – interviews, press releases
  • Constant communication
  • Continuous and active marketing at any means. In this way investors will see that project owners are eager to market the project.

• Product:
  
  • True and determined long term project
  • Real life usage/innovation
  • Problem being solved
  • Purpose of the blockchain
  • Prototype
  • Ready product
  • Uniqueness

• Business Idea:
  
  • Business proposition
  • Business model
  • Competition
  • Market traction (quantitative evidence of market demand).

• Project:
  
  • Clear road map
  • Stage of the project
  • Realistic goals

• ROI:
  
  • From dividends
  • Speculative

• Trust:
  
  • Populist potential for a Ponzi scheme
  • Transparency

• ICO Conditions:
  
  • The sum targeted
  • Regulation and legal framework issues
  • Is it legal?
  • Transparency
  • Hard cap
  • Token distribution
  • Escrow wallet

Sources:

• BitcoinTalk thread: What are investors looking for in an ICO?
• BitcoinTalk thread: What do YOU look for when investing into and ICO?
• TokenTarget.com: 5 Things Investors Consider Before Choosing an ICO
• Mojo-Crypto.com: How To Invest In Cryptocurrency - Choosing The Right Coin (What Is An ICO?)
• Medium: 4 Things Investors Look For in an ICO
• Medium: 4 Traits to look for in Blockchain Projects
• Reddit discussion: What do you look for when investing in an ICO?
• LinkedIn article: Things I Look for When Investing in an ICO

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