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I stumbled across an article where the gambling advertising did have some stuffed animals in their advertisements. Now the complaint was made and it was determined that usage of advertisement like this actually causes people under 18 to get engaged with such things which can cause further problems.

The steps were taken to ensure that the advertisement never appears again.

https://www.independent.co.uk/news/business/gala-spins-facebook-advert-children-betting-b1371226.html (https://www.independent.co.uk/news/business/gala-spins-facebook-advert-children-betting-b1371226.html)



This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

They made a mistake of using these stuffed animals they could have used other materials or logo but never stuffed animals, kids are attracted to toys and stuffed animals these are the kind of gifts children wants to receive during the holiday, it's a bad representation, the regulators are right in ordering them to be taken down, in fact, they should be fine for creating advertising like that, this is a good precedent no advertising like that will appear again.

It's good that regulatory bodies are taking such actions to try to decrease the unwanted attention towards under 18 people.
What I think should be done to avoid under 18 to start gambling is that people should start posting stories of how people under 18 ruined their life because of gambling.
This way they would fear to start gambling and may be never gamble at all which would be even better  as gambling is addictive ;D

Maybe they thought if they use a stuffed animals, people will think that gambling is indeed an entertainment and there's nothing to worry about.


It will always depends on how they were raised in their homes, meaning if they have terrible and irresponsible parents also means that they have a very poor character, which likely most of them turns into rebellion. Kids that didn't have a good parenting become much worst on their parents, resulting to early pregnancy, drinking alcohol, or even playing gambling by betting money or anything they do have.

I think that company should be not allowed to offer gambling services anymore and get its gambling license removed.I may be a bit drastic in measures but this is the only way to effectively stop other gambling companies to use these unorthodox methods to advertise their service.They are making the whole industry look bad by their actions.

I think it will not.

If there's an existing particular guidelines about the use of stuffed animals I think they just have to follow the guidance properly. Its really important that these casinos are aware of the laws and regulations to avoid this kind of incident knowing that child is always a sensitive matter.

In my opinion it's a good thing that there is a close supervision on advertising. This should be the case for all types of products being sold, not only gambling and betting. It might be the case that the company thought about getting maximum exposure. So even a bad ad can attract a lot of people. As for protecting people under 18 it's much harder, because as a teenager you will hear your parents or grand parents talk about gambling and eventually want to try it out yourself. 

If the company is trying to put a little cuteness on their advertisement, they should also consider the things they will include as gambling is not for children. Stuffed animals can attract a lot of kids and they need to be careful choosing what to put because kids are not their target customers.

Their parents should be the first to ensure that they don't get engaged in gambling at a young age. We cannot really stop them if they want to gamble since they will keep finding ways especially now that they are more exposed to technology and the internet. So it's their parent's job to monitor their children on what they do on the internet.

Agree with you, a gambling site that wants to advertise their site have their own concept, but those who will air the advertisement like an advertising company have their rules too, and that advertisement should comply with it as they are monitored by regulators which they will suffer the penalty if they violate the standards or the code of conduct, or whatever they call it.

to be honest stuffed animals can be used in so many different ways. I've seen it being included on a porn advertisement before(I forgot what site it was or when it was) but would have loved to see what the advertisement looks like so I can decide myself if they are actually appealing to the youngsters. I checked the website for links that would lead to an example but there isn't any.

just like what the article says they might be also trying to appeal to the younger kids or they might have used it for other reasons there's really no way to know unless the gambling admits why they actually used stuffed animals for their advertisement.

other than telling them not to or preventing them from accessing the internet or at least limiting what they can access or showing them what was the possible consequence of their gambling? nothing really. unless the gambling sites require you to provide identification while registering or a live interview while registering to show that you are actually at the legal age to gamble.

1. I think it's the marketing team or a third party marketing agency that have come up with this idea. In advertising, they should be unique and they have came up with the idea but did failed because of the complain.

2. We cannot assure it unless you're always with your kid all of the time. Remove the access to casinos through setting up the blocked sites on your laptops and computers or even in smartphones.

gambling and advertising are always very hard argumentation.. because there are also different laws between countries.
like in mine (europe - Italy) any type of betting advertising it's forbidden! Meanwhile other countries have not so restrictive rules...
personally I think that a general control should be granted by the government but I am always against any type of monopole or censorship related betting world.

I am glad to hear the response.

This does mean we all here do understand the severity of the issue.
I think honestly we have to understand the fact that :
Gambling is a form of entertainment but when done in a respectable form. If the companies do decide that they won't even hear the matter of keeping these things 18+ and not using stuffed animals and making it sound like happy thing then they don't deserve such stand. I do believe the the company should have had some legal action, they should have paid some fine for sure.

I do think we have to make sure that we don't engage in such cases and make sure that strict actions are being taken. If you see some kids engaging in Gambling etc.. you should understand the meaning behind this situation and try and make them understand that they have to wait a little.

Looks reasonable to stop advertising that way as it attracts kids. It's a sneaky way and it doesn't matter if they intentionally did put some stuffed animals for kids to visit their ads but it encourages kids to check the casino. It's psychological. It's almost the same thing when casino websites have women wearing close to nothing which attacks guys

We are in digital world now so we should be careful in everything we posted especially if its an advertisement as it will effect not just the company but the mind of people who will see it. Using animals in their benefits is not necessary as there are many ways now to get the attention of people we should be mindful and give a better impact not criticism it's easy to spread news now so make sure  everything we do is accurate and according to the law and rules.

That can't be avoided due to a lack of knowledge of the gambling operators themselves regarding gambling gambling-related advertisements and what are the allowed materials and subject to be used.

And sometimes, the regulators itself is the problem since maybe they are not strict on that matter.

That's ended up now to the public to report those inappropriate gambling advertisements.

No,  it doesnt talk about lack of knowledge because its impossible for them on throwing out those kind of ads without having any consideration or double checking.

They do just want to set out which is more attractive and  doesnt care on what would be the thing that can affect in a certain age level of possible audience.

This is where appropriate thinking can really be seen and if people who do watch out do see it on somewhat already overboarding then its normal for it
to get some complaints.

That is what exactly I'm thinking about and why they use that kind of stuff that easy for the minor age to attract, I guess a simple name or logo would be fine because most of our kids now are always confuse most especially when they are easily attracted by color or any stuff animals by advertisement.

This regulation will help a lot of children most especially those who need guidance.

Social media I guess aren't the right place for the ads of gambling. Much better if in adult sites.

1. They do all sorts of ways for them to get possible gamblers or players into that extent.Doesnt mind on who would really able to see those ads including minors.
2. It all matters on good guidance from into its parents because if you do make them realize in earlier age about the cons of gambling then
they would really be sensible or aware towards it in case they do able to encounter it.

Sometimes this is fault of the government or certain sector on letting those ads aired on the national television without even rechecking if it can
affect the minor or young ages.

Obviously, as a sportsbook/casino you are expected to comply with rules and regulations of the country you're operating in. But this case does seem a bit draconian - it is not immediately obvious to me at the very least how a "stuffed toy ad" could somehow catalyse teenage gambling.

ID'ing people will work as long as the venue is strictly physical. Whereas when you can play online, the dynamics change completely.

I personally think having mandating robust self-exclusion programs is actually the best way to curb problem gambling, no matter what the age is. Restricting entry simply does not work given that a person at any age could easily circumvent these rules if they were desperate enough to play.

The intentions of this company is really questionable as they are deceiving some internet users.
They are misleading in a way that if someone will see their advertisement, it seems kid-friendly, but it's not.
It is their strategy to attract all users, and let us admit the fact that most gambling websites are just thinking about their money.
As it is hard to monitor your kids' activities 24/7, just instil to them that they need to be responsible for whatever they may venture in their lives.

On each country it does have that regulatory board which handles out this section about advertisement which should really be on proper and on having those criterias. ex. https://icas.global/standards/

When the advertisement had been shown in tv which means it had been already finalized.So the one should be blamed out is into that regulatory board on missing out
to filter for the sake of protecting the young ages.

They should monitor which one is good and which one is really just trying to mold up new gamblers.Its not just ethical to be shown where kids can see those things off.

Agreed with this.
It should be the owner of the television or the one that handles that screening to blame. Because if it is already passed on their restriction and guidelines (do's and don'ts) then that gonna say it was okay and suitable for all ages otherwise, there is adult content on that particular ads but I don't there is since it was a gambling ad.

Anyway, that could be their assessment and if that is not really good to watch for young ages, then they will have to stop it or change their presentation.

what about other gambling ads that uses cute cartoon characters ? i never heard an issue with them and there are also cute animals involved like hamsters but still no noise that have been made . what they are getting is purely compliments

this was part of the casino . casino where known to have a girl models in them , it started way back on physical casinos in las vegas and now gambling sites starts to copy ads like this but gambling sites with ads like this are now rarely seen on general sites , its the cartoon and animated banners im seeing the most

The advertisement, can't be controlled since social media and other platforms of ads is very popular. Nowadays gambling can be in different forms of tricks, kids basically is the frontlines of those forms of ads and we can't stop them. Only thing is we should do must discipline and advice what's right for them as kids. Even the adults isn't controllable, so lets start first on ourselves before anything else for the young people.

I know women in their fifties who love cuddly cartoon toys just like that and would be more likely to pay attention to any product advert because of use of such imagery.   Not much we can do on that point as obviously children also love cuddly toys also but its not exclusive to just young people.     That could be judged as an over reach by the regulator but certainly teenagers are targeted by gambling in some instances and it should be avoided to stop bad habits and exploitation of the under age I agree.

1. Cause they attract customers? It's like the stark contrast maybe that makes it more apparent. How you want to be the lead, so you put some background that isn't that noticeable, but still there maybe?
2. Well, it's actually better to just straight up teach them. The prerequisite is that they approach you of course, which is why you shouldn't be that restrictive, but at the same time not that lenient that the kid just goes wherever without you knowing. It's honestly much better to let someone guide them, rather than let them succumb and lose a lot to gambling before realizing what it could entail.

For the issue, well the Casino could've honestly used other materials for promotion, but at the same time, I don't think they should be in the wrong for using stuffed toys in advertisements. The only hard issue here is that kids see it, so restrict what kids see. Sadly, the system for that is still quite inefficient, which is probably why we blame the casinos for now.

They allowed Embassy Cigs to sponsor the Snooker for years, then the pressure mounted (quite rightly so) and they gave in... no more cigarettes to be shown on television.

Then they allowed a force with even more potential for destruction to jump in and take its place.

At least with cigs for the most part it's obvious how bad things are getting.

With gambling, you can be fine one minute and within the hour you have no savings/house/car etc. It's horrendous. I'm not for one second saying that gambling should be illegal, just as I don't think cigs should be but the should be a level of responsibility with regulators and with the government to not have it thrown down people's throats.

On a side note, I think there should be restrictions on the proximity of Bookmakers too.
 

Perhaps, they think that idea can attract people and make them curious about the game, so they will click on the link to visit the site. We can tell the kids under 18 years about the danger of gambling and how it will impact to their life, and if necessary, we can give an example to them. If we can tell them with the right, they will listen to us, and they will know that they don't have to try playing gambling.

I think it doesn't ruin the gambling industry's whole reputation because that advertising only comes for one or two gambling companies. I am sure the other gambling companies will think about giving advertising to the right people, and they will try to prevent the kids from watching the advert, although that will not always be possible.

Some advertising can always be deceiving. Many people thought that it is a legit advertising and to see is what you will get also but they didn't know that it has some hidden agendas or charges that we call. False advertising leads tp poor earnings or worst will not earn something. People that is tricked by this kind of false advertising only work hard or earn just for the company yet they didn't get the earnings they real earn or deserve but it will always get their half of it. This kind of gambling advertisement is everywhere leads to starting gamblers are being scammed and not starting yet but lose.

They don't set up their advertising so easily when they have an idea they will just show it on TV but that kind of commercial has been gone to some kind of conference before they've shown it in public. As you can see, their calculations miss the part where not all the audience will like their idea.

The answer to question number 2 is always to put some warnings just before the end of the advertisement.

They make gambling seem so attractive, they should show the inside of a standard betting shop with a man putting a chair through the roulette machine because he's just lost his weeks wage.

They should know what's the ground, That's very possible that even them didn't know what are the rules in terms of dealing with the business.


One big factor for this to be implemented is the regulator itself should be more strict with how they placig the rules.


And for that, chances that public would just let it go and nothing will happened along the way.

IMO they are doing it because young people are easily modeled and could stay "loyal" clients longer, especially after they start having disposable income.

It's irresponsible and immoral to target under-18s, and the watch-dog is right this time.

I am amazed at how the UK's Advertising Standards Agency (ASA) is actually doing its job. Although this is just an ad which is posted on a Facebook page that can only be viewed by adults, ASA is still ordering to bring it down considering that Facebook cannot truly determine whether a user is a minor or not. How I wish my country has this kind of functioning agency.

Anyway, the gambling industry does not have much reputation to protect. More often, gambling is closely attached to booze, squandering money and time, women, sex, and so on, although this is more on land-based resort and casino gambling than online gambling. But, just the same, gambling does not have a saintly image. In the first place, if gambling is something useful instead of harmful, there is no reason to encourage people to moderate it, children to stay away from it, institutions to closely monitor it, and so forth.

I think they are not targeting younger people under 18 years, but they watch the advertising coincidentally and visit that site because of curiosity. If they decide to play gambling by depositing their money, that will be their mistake because the first time they watch the advertising, they will know that ads are related to gambling. But their curiosity is bigger than their control to stay away from the gambling site.

Its clearly answered on the top of your Thread, and it's Here



Kids are mainly attracted to these kind of stuff because Like in YouTube this kind gathers more viewers.


It is a Parental responsibility ,Don't make it hard for the world ,You being a parent must be Knowledgeable about what's your children's activities.

Lol who will ruin the reputation of already Ruined industry ? Don't you Know how much addicted gamblers do crimes and other Stuffs that against the law? why advertisements like this is your concern when there are Tons outside that ruining the world and not some entertainment like this ,though the concern is Children

They probably have data about gamblers being underaged and maybe attract them to give them their parent's money.

I doubt you would be able to control them, knowing how easy it is to gamble online. For land-based casinos, it wouldn't be a problem, but online, it wouldn't be so easy. I think the best way is for KYC. If you are under 18, no KYC, and you would be kicked out of the site. Probably something like that.

I think the one who would ruin the reputation is the gambling site that advertised it, not as a whole. It's probably another entry point for competitors to advertise their own and let the customers know that they are following the rules.

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Remember that every advertisement is meant to entice different audiences, so if the company chose that kind of advert, then that's their target audience. They would be at their own fault for that.

UK's ASA is real good at what they are doing, they even have a prohibition of not using hypnotism in live television. The problem here should be solely blamed to Facebook, it is their algorithms that are doing the inappropriate advertisement, maybe in the near future and they perfected the algorithm on who should get the advertisement, the problem will be band aided.

Basically, gambling is a vice so it is understandable that we as responsible adults try to sway the children away from this kind of content. I would disagree on the notion that gambling industry as a whole does not have a reputation to protect. In my country, there is a state owned lottery that uses the proceeds to fund charities.

To OP, I do not think that we could stop some minor from gambling, their behavior is a product of their environment, so if they are constantly exposed to gambling then the chances that they will participate in one will be higher, the best way to combat these is to teach your child the dangers of gambling as a minor and find a place to live that is not exposed to these activities even a little.

I'm sure I'm not the first posting here to notice quite a few of the Casinos that advertise here have toys in their advertising (do Christmas themes such as snow-men count I wonder?)

IRL and some Casinos that advertise here stick to the tried and true Women with ample cleavage usually placing a poker chip down their blouse or holding an alcoholic beverage. Sex and drugs and rock and roll never go out of style in the right market. (better than a bag of lollies down a dark lane)

Lol Haven't you read the OP?

if mentioned Children then for sure that's below 18 years Old right?

and besides Some casino's or gambling sites targeting Youngsters because they are easy target and Long clients ,Imagine if a gambler starts Playing at 15 ?compared to a regular employee to start gambling at 25 above? thats 10 years difference .

Just imagine if it happened 10 years ago or more when the internet was not invented, children below than 18 years old playing gambling with their friends. Maybe you do not have that much experience, but I have a friend who is playing gambling when they were a child.

And related today situations when the internet is available everywhere, children who have access to their mobile phone or computer will have the curiosity to click and visit anything. They can easily use their phone to gamble, and even some kids can use their parent's credit and debit cards to deposit money.

But if your means is about the fluffy animals that are used for the advertising will be taken down, I think that the casino needs to concern about that, and they need to delete that.

It is our responsibility to watch our kids not to browse the suspicious website, and we must tell them about the risk of playing gambling and losing control of gambling.

Maybe we are so thankful that someone brought this to attention and to the assigned parties or authorities to take action and hold those ads. What I can say this is really having an impact on the young minds and possibly it opens up their mind towards gambling which I believe it was not the best thing possible to happen.

Not only us (as parents) to closely watch what we are the kids doing but it is also the responsibility of the company or any advertising services to look into the fairness of everyone and not to harm young minds. They'll have to consider this than thinking only about the compensation.

I think with Facebook and youtube's targetted ads their needs to be something in place that easily prevents gambling ads from showing for people that have had gambling issues in the past, maybe this could be built into the browser or something. I have on numerous occasions clicked don't see this add or this add is not relevant and time after time gambling adds still show.

Perhaps the authorities could work closely with gambling companies and companies like google that set up targeted add to ensure the safety of their product.

So far all the gambling sites I'm playing are not promoting children related promotions, it's ok to use the logo of animals but not stuff toys or animals, or better use a Lambo or money for, it's more associated with gambling than stuff animals, gamblers can be associated with that.

They "might think of" doing it because lotteries were allowed from 16+ in the UK up to recently. Going to betting is just taking a slight step after you know the thrill of winning and gambling.

Automated sorting of Ads is never a reliable thing tbh. Plus, don't underestimate the ability of a child to learn their way through social media, I have a cousin who watches youtube vids out of his age boundaries, and he's only 4-5 years old iirc. Google, or any other company that allows ads, don't even need to talk to the companies they allow their ads on, they automatically sort it, but again, the sorting algorithm is a bit whack sometimes, but kids also have the ability to somehow go to those one way or another.

I had been applying to an advertisement too which uses animal here in the forum but luckily I was not accepted. However, using animals as part of gambling ads could be possible knowing that it should promote the welfare of the animals or the ad should not be vague to all kind of audience. Anyways, even myself if I were to start a company I also wanted to have an animal as part of advertisement just take example of milk products it woild be convincing for the buyers to buy a milk which cow reflected in the packaging.

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

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1. They think it's unique and could attract more players regardless of the possible consequences because any kind of publicity is still publicity.
2. Things will depend on how we raise our children. If we'll enlighten them at an early age about the risks of gambling, I'm sure that they would be mindful about their actions no matter what advertisements they would see on the internet.

It's a good thing that they did an action regarding this type of advertisement. Using animals to promote something isn't a good idea and it will never be a good idea. They should think of better ways to advertise their site.

Using animal as Advertising Promotions is not Bad because they are really helpful ,but depend on how we will use them and for what.

In gambling they are being abused and denied the rights to choose what to be, They are tend to live and enjoy playing , but now they are being forced to Labor and Make fun to the eye of Gamblers while the truth is abusing.

Maybe the Gambling community must understand that we have enough for animals , we are in computer ages in which we can do everything without hurting Living creatures .

whats the name of the gambling site ? roobet is the only gambling site i remember that have an animal logo in it . its a kangaroo but they pick kangaroo because it compliments on their name roo bet . using random animal ads without a real meaning behind it are the ones that they should prohibit .

its normal for a milk or dairy products to have a cow logo on them because that is where the source of product comes or this what represents them and if you see there are also other kind of animal depending on the product like dogs for dog food , cat for cat food , etc..

If that so, maybe the casino really want to use that to attract young people to gamble in that country. I guess when they know the thrill of playing gambling, they will not let it stop, and they will still playing until their money is gone. It could attract more younger people to playing gambling, and the government really need to warn the casino about to invite the young people to play gambling.

They have used such stuff toys just to show that gambling is all for entertainment but that is not what other think, kids are attracted and interested in such toys so they may also get interested in gambling which is not good for people under 18 years old. We have to consider always many things before doing something, many kids can watch and see those things so be careful with that. If that is really what they mean then for sure they want to persuade young people to gamble.

Every parent should warn or monitor their children when it comes to this because no matter how authorities take control of this issue, our children's decision on how to take action of what they watch online depends on how we raise them as parents. There will always be ads like this that might exist in the future and we only have to educate our children about it. We shouldn't rely everything on the authorities because as long as we let our children use gadgets, ads similar to this would be uncontrollable for us.

I think there should be certain times when these ads shouldn't be displayed on television channels, or simply not show in certain channels at all like cartoon channels etc. Or if it's a national holiday when whole family might be watching a show, then on these days there shouldn't be gambling ads. Along with this, parents also should advise their children to stay away from gambling and consequences of gambling addiction if not controlled.

I think that is because of the fact that the new generation loves cute things?

I don't have any proof about it but I just say this based on the things I am experiencing and seeing on a daily basis. They love dogs, cats, pets in general that is so cute and fluffy the reason maybe they are using these strategies to advertise their services. Another thing is that it seems just a game to them since it includes these things not actually realizing their gambling.



This is the problem with the internet.

Every child could gamble whenever, wherever they can. We people can't do anything with it, owners can't do anything with it since even before they are having these advertisements, there are still a lot of children gambling online even offline. Right now, the parents are the only ones who could make a change by taking care of them and putting safety measures to avoid their children accessing these sites or platforms.

I think they didn't mean to persuade the young people to gamble since many casino put a +18 age warning before you gamble also there are KYC happens if someone win a huge price or some suspicious happen to their accounts and minors will be busted if they play on online casino for that. Maybe the main intention of using some stuff toy is to lighten the outlook of the people about gambling since actually if we talk about gambling many people think about bad sides about it and they always point out that all gamblers are addicted to the game.

But this stuffs have double meaning and its good that authority take an action since many young people can mislead this thing and might those advertisement can really caught their attention to try gambling since they will think that its a fun stuff.

National lottery products are still allowed from age of 16 which I think is ridiculous as scratchcards are set up at POS and illuminated and are made to look very appealing. I know from working in a store for many years just how devastating they can be on people's lives too.

Maybe UK think of 16 is mature enough to decide for themselves compared to other country that has 18 or others even 21 to be allowed in gambling world.
I Have Known Street gambling since Younger time even when i was 10 Years old so i assume that this is a serious matter and must be faced worldwide.
Why not there are a World Gambling association to tackle this matter and may have a strong will to handle the situation Hand and Hand with other countries ?

Make sense.

What makes kids under 18 and over 18 different? I'd argue that no matter how old someone, they shouldn't be allowed to gamble if they don't have all the information. Just "educate" them about house edge, the house always wins, and addiction. It should be enough.

Regardless of the reasons why they included stuffed animals, they still have responsibilities with it since kids are easily attracted to such things they see. Good thing that there were already complaints at the beginning before it could actually make kids search about their casino. It's a lesson for them and to other casinos to be careful in choosing symbols, designs, and other stuff when it comes to making advertisements.

Advertising is one of the things that can make a gambling site really big. You must have the right knowledge for it. Seems easier than it is. There are also many tools that can monitor the incoming traffic to your website and based on that you can adjust your offer on the site.

The regulations in gambling should be fully imposed especially for minors to keep them away from gambling influences. But looking at different sites, we can't take the fact that there are still many gambling advertisements that are open to the public that even a minor could see. Disregarding advertisements that aim to prevent the exposure of minors to gambling, minors could easily be knowledgeable since most of the games that offer game credits show characteristics of gambling especially wheels of fortune. For example, some MOBA games offer skin rewards in rouletes and with this, the essence of gambling is already there.

Gambling advertisements like that should undergo a certain review so it won't affect or even attract young viewers to gamble. However, we should also take full responsibility to teach young people about the bad effects of gambling at an early age. I guess they also didn't mean to advertise for young viewers only. It's just that they couldn't filter every ad for young viewers.

That is a bad decision on their part they should know right away that this will not be tolerated by the regulators,


We need to constantly monitor our children's behavior and inclination offline and online


It will definitely backfire, the company should fire the marketing team that advises the company to use this stuff to market their gambling site.

Even if they haven't able to filter it out but it was still a mistake because they should really be careful on what they are airing on the television
where young age and all sorts of audience can really see those adverts and when you do show off some gambling stuff then that would really be
something influential that shouldn't really be seen by kids or else that will really be molding up a new gamblers in the future.
Its true that this one is on parenting side where we should teach and made our kids realized that gambling isn't really good to engage on.

There is too much hypocrisy on this topic. The state is the one that gets the majority of revenues here but it has to polish its aura in front of the public trying to preserve the health of its citizens. That is the only reason why advertising is monitored so closely but look what happens to tobacco: it is the same! I will never understand it.

Good point and comparison. If they are making some warnings about tobacco in someones health then why do keep on advertising it? Its because of revenue.

No one can stop them if they wanted to advertise those things even if they do put up some warnings but those are just complimentary or cover up.

For advertisements then there should really be some compliance on what are things to be shown and whats not.

All will depend on what the law itself says, it is obvious that what they did was something illegal and a punishment must be served but if the law stipulates nothing like that then you cannot revoke their gambling license, I just hope this is the beginning of a long introspection for the industry as a whole, it is obvious people like us are in favour of freedom and to gamble as we want but if casinos keep doing something like this then it is not far the day gambling will be once again illegal in the majority of the countries around the world.

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

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The first response to this this important gambling legal issue is to determine if gambling is ethical, . If it is not ethical why do you allow adult to practice them, because children will eventually learn from adult.

1. I feel companies use a particular advert message and materials if they would convert better than others. in some cases they often do A/B test to determine which of the campaign can perform better, they decides with the data generated from the test. So, it is a matter of performance of an advert that makes a company to adopt one form of advert over another.

2. To stop kids from gambling, i would suggest that you should have a system that screen people by their age.

Basing into those points you had.

1.Competition is really there and this would really be a trial and error and if they do saw if it performs well despite of the con's of it then they wouldnt really mind of but at least they
should really be mindful on what are the things are being affected.

2. For a national television then its really hard to stop or filter it out.So this will depend on how parents or guardians will handle up the situation.

Maybe they will just give a warning to the gambling site owner or pay a fine. We don't know their laws towards this kind of practice. But this will serve a lesson for other gambling sites that may have the intentions of deceiving the public with their misleading advertisements. Should think of others' welfare also and not only their potential income.

They can make more money doing this, these designs are made to appeal for young and adults, we all know we are attracted to attractive covers and logos and by designing something that is illuminated and appealing they can get more young adults markets and more profits I call this exploitation and profit generation scheme. 

It's not just the bells and whistles that entice a user (young or old) to play and gamble, rather it's the ease of use coupled with the rush of winning (bells and whistles).

A child doesn't realise the repocussions of loosing money as they haven't "earned" it as true wages.

Sometimes, they can use the new trend which is become popular that is available on the internet to attract young people. The young people themselves know about that, but they don't think much because they want to feel how it looks. That makes them visit the site, trying to know more details, and if that is a new game that they don't know, they will try to play it.

The advertising itself grows fast in this modern era, in which the internet is available in many places, making young people have much time to browse the internet while they online. The casino knows how to use the internet very well, which helps the gambling industry grow fast.

Advertisements are actually made to trap the people to use their service so those gambling sites gone bit extreme and tried to attract the underage people.Well a reputed gambling site can easily defend even if there is a lawsuit made against them with their money power so governments should bring strict regulations for advertisements as well if they really don't want such kind of ads which attract kids.

The Case here is that the target players ,it doesn't care if they lure all the gamblers in the world but the thing is there are Kids that being attracted over internet and they are the Most concern here .

Maybe regulations is one best need here.

But what if they are not actually aiming for these underage people.

I think that's what happened. I think they are not actually aiming for these children to see the advertisement. In fact, if you will be reading the articles posted by the OP, it said that


meaning they are not actually aiming for them. If we will be talking about regulations, that would be hard since we are talking about Facebook here putting that ad on adult's ads but still viewed by these teenagers.

I blame the marketing agency of that platform for that blunder. It could have been easily prevented had they tried to not make it appeal ‘cute’ and just get straight with what they can offer. There are always certain images and figures to which the youngsters will find appealing and will try, and it’s actually a fair ruling considering that children are exposed to gambling whether they like it or not due to these ‘subtleties’ being shown on some of the ads. Perhaps stick to the generalized image of gambling and make a play on what elements would they include in their ads.

Those stuffs really attracts Young ages because they don't really know whats inside those event .

They Laugh and smile in things that for others are hurtful and they don't commit mistakes for what do in daily basis.
Now with this at least Actions are taking place and hope this will be implemented workdwide.

All your questions are only Answerable by the concerned parties because at some points those are not important because in gambling everything is possible .

I couldn't agree more with both these points. I think the UK national lottery gets away with it a bit because of all the charitable work it does but I saw it day in day out damaging people.

I wonder, if scratchcards went the same way as cigarettes and had to be all one color with no attempt to lure the customer in, and couldn't have the fancy stands and had to be served from under the counter how this would affect sales.

Similarly national lottery adverts on television. It's hard to quantify how very difficult it actually is to win any life changing money but the adverts are always a man on a yatch and a "it could be you" message.

If they had to demonstrate what 14,000,000/1 really is I think people might second guess the decisions.

If a kid or an adult gamble the only aim of a gambling owner is to make profits just like every other business owner.Regulations may put an end for creating such gambling ads but on the internet surely kids are seeing more pop-ups which are here for only adults even though the ad blocker is enabled so once we entered into internet world there is no actual barrier other than self control even if the user is a kid.

I don't know the basis of their idea to use these things in their advertisement. They did say that they are aiming for 18 and above gamblers but will they be really attracted to stuffed animals? Obviously, even if they put it for adult viewers, Facebook can't actually filter those younger users. There are a lot of kids that could make accounts with the age of 18 and above which can make them see these advertisements. Not just these ads but other adult ads as well.

Creating a gambling advertisement using a stuffed animal can have many meanings. But from my point of view, they are indirectly targeting people who are under 18 years of age. All types of businesses have a goal of making a profit, right, even many businesses do not care how, good or not as long as it makes a profit, why not? Need some evidence to corroborate my statement, but logically it all makes sense, right?

But  in every country there's really  a sector which do really prohibits out this kind of adverts specially if it do really go overboard and really involves not right contents that should really be shown publicly.

Advertisements shouldnt really be a deceiving one and should really mind of on who would able to watch it.If it does affect young people or not, they are just trying to harm out those
minds which arent really that a gambler specially the young ones.

Monitoring is a must and they shouldnt really let it pass for those kind of ads.

Obviously they are targeting, and the authorities are quick to take action, if they continue to do this they can be charge with corrupting the minor, these gambling companies are profit oriented they are already making huge profits from adult gamblers and they want to extend this to young people who will think that they are welcome to gamble on the gambling sites because of those advertising materials.

But children are already playing immoral games like violent and sexual video games. Why they shouldn't be allowed to gamble with worthless digital currencies like Testnet BTCitcoins for example? (Some platforms allow to play with those worthless coins like Bitmex for example)

No matter which way, these youngsters are really exposed into those things that we are facing up on this moment due to hi-tech progression over the years.
As a parent, no matter how strict you are, these kids will really be exposed into things which arent supposed to be experience nor see by them.
If the state do allow these kind of advertisements then as a parent then you should really be  aware and you can able to avoid them in this circumstances.

This seems to be good, but for sure it'll have back effects. Right now we support to gamble with testnet coins just to deviate them from violence and sexual games. When we turn them towards gambling, later even if they try to come out it'll be a big task for them. Let the child enjoy playing different games and if something is found bad we need to give proper guidance which is the best way than turning them towards gambling.

I don't think it's fair to draw children's attention to gambling with such advertising, there should be some restrictions. No one advertises to children about hunting animals or birds, and this, too, is quite a gambling hobby...

But in real life, some kids hunting animals or birds, and they count how many of the animals or birds that they can catch, and the kids who can get more than the other is a winner, so they can do anything for their friends. Perhaps, that is not a gamble in real situations, but I think that still gamble because they will try to get as many as possible to get a reward at the end of the hunt. It is not easy to tell children's not to try to gamble because when they have many friends out there, and they can social better, the chance for them to gamble will be there, and the parents must concern about how to take care of their children.

Maybe they were not, but a stuffed animals is automatically attractive to underage people, mostly to children who's age are 5-10 years old. Also there's nothing impossible to youngsters these days, they can even watch anything on YouTube, even in google, they are technically smart when it comes to technology since they were born in this Era. So the greatest precaution that could be done is to banned that kind of advertisement to prevent any kids getting into gambling at a very young age.

That is so true.

It is also great that they've quickly found this advertisement too on Facebook and quickly remove it for the safety of those underage people that might've seen it. Young people in this era are very resourceful so it is true that when it comes to things they needed, they could just look it up the internet but that could lead them to these kinds of advertisements.

There is no one to blame here though since we can't just stop these sites from accepting these payments in these platforms or applications. I just hope some ISPs and some parents could filter some sites so that some of these underage people won't be able to see advertisements with adult content. That is one of the dangers of the internet to these young people.

I just couldn't help but think about the risks that the child or kid may hit a bottom once an ads pop on their social media feeds. I just couldn't think precisely what should we suggest to be able to blocked those advertisements once a gadget user was a child or minor. This could be a great factor that the government should be bare in mind but the most factor was the guidance of the parents should always be there a 100%. It is true that there is no actual barrier.

Undoubtedly, the development of the child to become socially significant and active, communicative is very important! But this is not a child's occupation to hunt. In my country it is not accepted to take children to hunting, of course this is not a constant, but usually they do not do so because hunting is cruelty. And I do not think that a good parent wants to raise their child to become violent

Social media too have certain terms and policies for advertising ads so they can advert different kind of ads for the targeted audience. Well no one is giving their accurate age even some apps don't let the minor to register so they simply choose random year then register this becomes the root cause for such adult content ads to a minor.

Actually gambling sites want such players because they benefit a lot from underage and addicted players and they always have the option to ask identity proofs once the player is able to win big so casinos would never want to stop such advertising and would want as many players as they can get. The advertising agency needs to ensure that they are not promoting something which may lead to illegal involvement so I blame it on them too.

I am not blaming stake.com at all but I was watching a stream of Dktruman and there I see the lucrative offer of $7 free if you join through him and I am not sure but a lot of kids might get lured into such offers so I don't know how to put it, but indeed advertising in some places might bring underage gamblers to the platform.

Its only in China I hear they verify people online quite often.   Otherwise its quite an open standard whether there's age restriction or not and of course there is various ways to bypass most of the conventential measures.   You could argue the more complicated it gets the more likely you are dealing with older children and teenagers at that point so it does serve some purpose in the attempts to restrict.

The more this thread goes the more I think and the more I start to think television advertising and youtube advertising should be banned. I don't think it's something people need to be encouraged to do. If people want to gamble I have no issues and if they want to sign up for a daily list of promotions etc I couldn't argue with that.

Every parent wants to raise their child with a good, and I am sure they will teach their child goodness. The parents always take care of their child, but as we know that when they go out with their friends, that can be a moment for them to feel free.

But suppose the gambling casino really uses animals or other material to attract young people. In that case, the casino needs to be investigated by the regulator to know the reason to do that. If the casino has been proven for that reason, the regulator can close their business, and the owner can go to jail because they are trying to attract young people to gamble. That will need supports from many sides.

The thing is that it is inevitable.

Despite that these platforms, social medias or casinos/gambling sites aim these advertisements to adults or those at the right age, they will never stop the ypoung people to see them. The internet and websites can't filter its users, these youngsters might want to watch animes in a site, they would obviously see ads about penis enlargement pills.

This is a typical example of an over reaction from some "Karin" (moaner) out there, because even some Adult people like stuffed animals. Just look at movies like "The Happytime murders" for instance, where puppets are used.  ::)

There are a lot of video games that would encourage gambling a lot more than what puppets in a advertisement would do. Take the coin machines and the games in arcades where you catch the content with the claw for instance, it is way more addictive than any puppet advert.  ::)

Advertising, in general, should be closely monitored as it is being broadcasted in all platforms where every age group can see. If a business advertises something which involves immoral things or scenes that can influence a child to be curious about gambling, smoking, etc. then it must be struck down.

The problem with our day and age is that technology is everywhere and we cannot prevent these people from engaging into these stuff. But, that does not mean that advertising should be loosely monitored. Despite its availability, monitoring advertisements should always be strictly monitored.

Advertising gambling projects in some countries is highly prohibited and therefore gambling companies is such countries should regulate their gambling awareness to the public because the country government might decide to use their power to close down such gambling companies.

I think this is something which is not in our control. Have you ever noticed that adult ads / condom ads are advertised everyone (except the kids channels) and under age people have access to those ads too. Similarly its hard to ban the ads or limits its audience. The much better way to protect children from gambling is to tell them what is gambling and why it is not suitable for them.

That is a big difference between kids from this era and the kids from the old day. In the old day, the kids do not have technology like today, and they only know about the local casino to gamble. But the kids from this era have better technology, and they can access the internet easily, and they can access a gambling site without their parents know. Besides that, the kids can see any advertising, including advertising from the gambling site, and those ads will be available on many sites, including on social media. So there is no other thing that can protect the kids except for themselves.

I think so too. just like what I said on my first comment. I've seen porn advertisements that use stuffed animals. I've asked the OP for a link that could lead to the supposed advertisement that uses stuffed animals so I can decide for my self if the advertisement really does try to attract kids to gamble. I am all for trying to prevent underage gambling but there are times they are just going out of hand making an issue out of something that isn't supposed to be an issue.

The authorities can't handle this case until the end. If we talk about children, the first hand who responsible is their parent. The parent must give good education to children and explain what is right or wrong. The first monitoring for children is parent, and the ads are like that always appear thousands of times although the authorities have blocked them. The parent's monitoring is working or not, just the parent can answer it. This is our social dilemma now, technologies have given us many easiness but also a thousand dilemma for our mental health. Not only in the gambling sector, but in every content powered by the Internet.

I made a little research and their paid advertisement are being shown on Facebook which we are aware that a lot of minors nowadays are into social media like Facebook. Compared to porn ads that use stuffed animals, I don't think they advertise it on Facebook (I haven't seen any before) or they probably have age restrictions.

You can see a screenshot of the video advertisement with stuffed animals here
Link:

Indeed but what I was wondering about is :

How small would the kids be that they need to actually use stuffed animals for things like this?

As far as I know I stopped using stuffed animals when I was like 9-10. Isn't this weird ? What age group are they trying to appeal to?

I do believe this was the reason they did have to remove this advertisement.

Plus at the same time if we let them run unmonitored then for sure in the future we would see worse things. People will blame the whole industry and not just them. Therefore it's not good for everyone.

Plus some people said **Karen Reaction** this is why I felt it's important to understand that what's RIGHT is not always A KAREN reaction.

Even if a kid see this and gets interested maybe 1% he might try and go online search for this particular game and see how it goes. You think that alright??


Yes exactly !!
People are not Karen always if they try and protect their kids or maybe someone else.

With regards to your first question, I guess the company are doing what they think can help them to get a better attention even if they breached some guidelines. All that matter to any company is a result but I am sure that they learned from this and they will not do it again as they will just hurt their reputation if they keep in doing this kind of advertisement.

And for your second question, ensuring that under 18 doesn't start to gamble is very difficult one even if most of the casinos will ask for KYC as it can breach easily if the user will buy others KYC to bypass the restriction and aside from that I saw that there are many casinos also that are not asking for KYC verification so below 18 can easily gamble if they like to. This is the problem that I think cannot be stop easily as we are free to use the internet therefore we have freedom on what to do with it and gambling is one of it as online gambling is very attractive right now.

As a parent then its part of your responsibility to look into your child on what they are watching or in all things that they've been doing.There are things in life which
cant really be avoided for them to see thats why you should be aware on whats happening around.If you do saw that this isnt something right and can
really affect your kids growth and awareness of things then its better to explain to them on what it is all about.
But over all it isnt really just right for those kind of advertisement to be aired on tv because lots of people will really be seeing that
no matter what age they do had.

While whoever had the idea to make that is of course the main responsible, most of the time the ones paying for the ad campaign have to approve the campaign which means they gave the green light, so no matter what they do they cannot avoid their responsibility for this debacle, I just hope that casinos begin to think about their actions, there is nothing wrong with trying to get more players and increase their profits but there are limits and underage people should not be allowed to gamble or be the target audience for gambling ads.

In fact, there's a very fine line between what attracts young people and what doesn't. After all, everyone people is different some like cute fluffy animals, and some like tigers catching their prey...

Nothing deserves to be "banned". Gambling ads are there to promote their own websites/casinos and since there are millions of casinos, how without advertisement, a new casino will grow? If someone doesn't like gambling, they should personally stay away from it, instead of just blaming it on ads. I understand, some ads go out of the line, but we can't ban all ads just for the sake of few!

You can't ban that even if countries want that, they can't get rid of it, advertisements come in many forms, we are just inclined to see mainstream advertisements but they are everywhere. Plus, advertising is the only way that companies like Youtube and other websites can earn some money, product companies pour billions of dollars for ads and I do not think that it will be banned anytime soon. What we need is a advertisement moderation and quality check not an outright ban.

thanks and I've checked the screenshot. I have to say the game design does look like it is appealing for kids and the concern about it being advertised and shown to children is justified.

like I said there before "there are times they are just going out of hand making an issue out of something that isn't supposed to be an issue."

---

anyway, for those who might be curious what the advertisement looks like here a screenshot from the site plvbob0070 shared
https://i.imgur.com/u4IBwFe.jpg https://www.bbc.co.uk/news/amp/business-54709956

here's another screenshot of the game
https://i.imgur.com/FWrBnlE.jpghttps://www.casino.org/news/dangerously-cute-uk-advertising-watchdog-bans-fluffy-favorites-ad/

It is hard being a parent and always watching our child while many parents are now busy with their jobs and seem not to give care to their child. Many parents think that if they can facilitate their child with anything, they make their child happy and they will not do anything that bad, but that is not right because our child needs our cares and our loves. We need to stay beside them and teach them anything they should know according to their ages, so they can grow up and know which is good and bad. Maybe the advertisement needs to change and adjust to being a better advertisement that will not attract children or people below 18 years old.

I could not agree more with you. Moderation and quality check of advertisments must be done instead of an outright ban.
And if we think about it, gambling can still be advertised even without these, for instance through the word of mouth.
Through moderation and quality checking, it could be discerned properly what must be shown, filtered out and what is appropriate considering all types of audiences.

There is no good answer to understand why some gambling companies create advertisements with stuffed animals within it. It might be a branding strategy after all!

Also it is impossible for an online gambling website to keep out the underage gamblers completely from their system! One possible way is KYC but again KYC is actually a business killer for the casinos. So given a chance, no casino would want to implement such things!

Secondly, it is majorly a responsibility of the parents to keep their childrens out of gambling. Nowadays hundreds of monitoring softwares are available where parents can actually keep track of their children's online activity. Parents can make use of those!

Have not seen the second picture you shared but by just looking at how the game looks, it is obviously appealing to children. If kids saw this, without knowing that it's gambling, they would probably try accessing the game since there's so much adorable stuff that they would like on this game. Plus the fact that they advertise it on Facebook where kids nowadays have their own account and they might think it's just a simple game. Personally, if I did not know that this is for gambling, I would think that they target to attract children to play the game. We can't blame those who made a report about this because it's really not a good choice of images.

If you are an adult playing on a slot and these images pop up I don't think it will appeal to you, the owner of that gambling site is thinking of what the children will like when they used these images, it's obviously for children and there's no defense for this, 100% of those who will see this will conclude that it's targeting young people.

Who wont really be not attracted with those dragons and fluffy animal images out there that had been shown above? No kid would able to resist and get interested
and this is where deceiving part do happen.

This do mold up those young minds to be gamblers later on when they do really get engage into believing that they are just simply playing with those
images but deep inside it do really involves gambling.

As a parent you would definitely be angry with this advertisement if you do able to watch it on point.

i love gambling but why the cute image of that gambling site didnt have much impact on me ? maybe to most adults they arent appealing but there are still adults that love kiddy stuffs . this site can still target those people to gamble with them but mostly this will target kid audience .

 kids now know to create an account but they dont usually have a funds to bet on real gambling and if we parent know how to secure our money , our kids will never find it and they will never build a gamblers habit .

gambling Site owners mostly are Heartless , they all wanted to Gain Money even if this took them luring Kids or Youngsters to gain.
How Good that country is , for having this movement while Others are not.
Know what mate? This is really Irritating to see those simple questions have no concrete answers because of the laziness or irregularity of each countries .

Lets Look for the Best result Mate .

Kyc to be mandatory implemented is a big issue that needed to discuss since many dislike the idea due to anonymity, It's really hard to censor the minor players to play in their casino and the only thing they can do for now is to do a random KYC if they see a fraudulent activities in their casino. Also your right parents have vital role here not all the time parents can monitor their children that's why I see minor gamblers still play in offline or online.

Marketing strategy is one of the reasons to why they used stuffed toys , maybe they only want a new fresh point of view from the same advertising mostly showed in television.
There's no really proven system to stop minors from entering. KYC can only work if all casino uses it, and it's easy to have fake Id's now using editing softwares. Crypto based gambling platform mostly doesn't have it. So it's up to the parents to guide them and teach them the pros and cons.

That's a good question. From the psychological point of view, I would say that this type of advertisement will stay in the memory longer. Because this is exactly the aim of advertising. Through constant repetition or through particularly aggressive advertising, to anchor it in the minds of the customer. But I just wonder whether an advertisement that is so disturbing and that might get stuck in some people's minds would really generate more customer traffic and thus more sales. I doubt.

Must of this platforms has professional that give them advice on certain issues and I'm sure they did on this one and the stunt behind it was to create an awareness of their platform. Like they say, no marketing is bad publicity. The idea is to get everyone taking about your services and this can be achieve both with a good reputation or complicated one.

Glad the authority took down the advertisment as it wasn't right. You don't used stuff animal to target adulthood so obviously they had the intention of causing some outburst and not target underage users too. But just want their platform to be in the mouth of the media to create awareness.

In my opinion, using animals may it be a stuff or any form or figure of animal use in advertisement will be bad. It will depend on how it was presented or does it not violate any law regarding on the animals. Cow was being use to present milk in their labels but it is not gross to watch and we even enjoy buying milk products with cow image in the label because somehow it could be an assurance that you buy something you really wanted to buy which is the cow's milk.

Definitely not the best images or design to attract the majority of the gamblers. If they are trying to appeal to older people, they should have thought of some images that will certainly gain their attention, not those cute images. I get that some gamblers may probably like cute stuff, but putting too much of it on an adult game is not a good one.

Kids have a very curious mind and once something got their attention, they would go for it without thinking of what really it is. This leads to early exposure to gambling that they can bring when they grow up.

It was like they were addicted to mobile phone games, which I already saw happen to many young people. They install that game because their friend is asking them to join in that game. Soon, they can install a gambling game because of inviting from their friends too. They will not feel that it is gambling because they only think that the game is like the game that they already played. We know that gambling games evolved to better than a few decades, and with the internet support and available in many places, that attract people, including young people, to join and play the gambling game.

I never thought its that lovely. The one that I see here in bitcointalk is the bethash.io casino which has its fluffy mascot only but not the games with cutey characters on slot machines.

But don't you guys think the casino also is doing this so that the gamblers will feel like they are at least kids?  You don't wanna lose thousands of money yet still feel old and miserable but the feeling to be like a kid for just a period of time while playing could be an experience for gamblers.  ;D I 'm sorry I'm just kidding.

Not about professionalism or whatsoever when it comes to design but rather on the ethical side of things that it isnt really just right for those kinds of
advertisment to be shown in tv specially that young age  -can really watch those adverts. Its the responsibility of the government to take care of its
citizens and its just right for them to took it down to prevent more further possible influence on making new gamblers in the near future.
Also there would be lots of complaints that would come from parents which doesnt like on that kind of advertisement or whats been shown in tv.

I guess so. But I think the casino only wants to give their best services to their members, especially for loyal members, and the casino wants to make them comfortable while playing gambling. And the members can feel satisfied with the services, and the members will not doubt to spend more money just to fills their want to playing gambling. Besides that, that will depend on each people interpretation, and they will have their own opinion.

I've read the article from the second screenshot I shared. the gambling site said to ASA that reason for the cute design as they were appealing to women of age 18-65 but I think the design is a little too cute or kid-like and I agree with ASA that the design actually is a little irresponsible on the gambling site's side.

Seriously? Age 18-65 they say? Whom they trying to convinced with that reasoning? Those images or design isnt really something for ages 18 and up.
Cute design which is really enough to get attention or attraction with those kids or young minds that would able to see those pictures.
What theyre trying to achieve? getting some minors to play into the site or would really be just aiming for future possible gamblers?

Even if they conducted a survey or study on this, they should have not proceeded on using these so-called cute pictures, because they are alarming and obviously will also target children and I don't think are more women gamblers than men, they should the target their masculine clients because they are the majority players of the industry, not women and children.

Not like kids could get their hands on a huge sum of money anyway. But I get what they were concerned about. Though personally, I think they are barking at the wrong tree on this one. They should regulate gambling ads to explicitly mention the downsides of gambling and not be on sites that aren't made for gambling. You know what I'm saying? Pretty much at a lost here as to why this became the breaking point when circuses, parlor games, and carnivals are there with stuffed toy prizes where kids can basically get their hands on full-time gambling. There are more obscure concerns revolving gambling advertisements and they chose to act on this one.

Certainly they can, thats the danger that it encourages theft and use of credit cards belonging to family left unattended.   Happens all the time in fact and in some cases the money is reversed as its basically fraud and easily arguable as poor practise for any company to be involved with.   Its not just gambling that has this issue but any app or game on phone its frequently found that encouragement to win the game via buying items that give the points is a common gameplay feature which is exploitive basically.    I can understand why counter measures are taken and hopefully even though we deal with crypto not credit cards its avoided here also.

oh, but they can. there have been cases in my country where a kid is able to use a debit card, a credit card or other types of e-wallet to buy things online. these cards can be used to deposit on an online gambling site. so yes, kids these days can get their hands on huge sum of money and they can use it to deposit on an online gambling site

also, check this post from quora https://www.quora.com/My-son-deposited-my-money-to-gambling-site-big-amount-of-money-I-asked-for-a-full-refund-they-said-that-they-will-investigate-Will-they-refund-me

Do they think that majority of women ages 18-65 would be attracted to cute stuff? They are not kids anymore to fall for baby stuffed animals. Does their team did not study it further before deciding on the design they will use? It would be understandable if they used lighter colors or something if they are trying to appeal to women of those ages. Aiming for the cute concept is fine, but the designs are just too much and not appropriate for their target customers.

This is very cute and I doubt that they will get attracted on that design. And also, being cute is different from a kids design so this isn't very attractive to women. They should have formed an analysis on what kind of UI they will show to their target audience because even the design will have a factor on success. Most of the gambers are adult and obviously they should have a design thay os very fitting to adults.

Okay lets put more links for related scenario:

https://www.independent.co.uk/news/business/news/children-using-debit-cards-gamble-online-5361812.html
https://www.mirror.co.uk/news/uk-news/boy-aged-13-lost-80000-12639770
https://violette1st.fandom.com/wiki/KID_GAMBLES_AWAY_$1,200_ON_DAD%27S_CREDIT_CARD!!!
https://www.youtube.com/watch?v=BQxwmINR6wg

This might be talking about teens but still considered minors too.

It's really a stupid and ballsy move to use such stuffed animals for an advertisement, a marketing idiocy. Yet, in fact, most gambling platforms were really strict in reminding their users that they must be of legal age, yet many still engage on such platforms disregarding its own rules and regulations. In fact, it is not only the fault of the platform and their advertising team, it is also the fault of irresponsible users whom still seeks to engage despite being restricted in their age.

But honestly, targeting under 18 is really hideous. It is fine to have NSFW or disgusting advertisement as long as it is shown in platforms that has age restrictions, and of course with appropriate targeted audiences.

Well in fact these type of advertisements are cute and we couldn't set aside the fact that these types of adverisements can add to the flavor of the menu that the gambling sites are promoting but we have just being worried on how these might impact to the children who can accessed these sites if in case. Which in fact, many childrens are now become one of the society of social medias or any type of social media and the danger if they might open it and what if the phone or account that they have used was an old phone of their parents that their accounts have been logged in on that particular gadget. So these might be i guess the one thing that we should be worried off if we were a parents.

I've seen the screenshots in the discussion and the news about these ads that clearly look like they're meant for children, and I think it should be forbidden. Gambling websites should look serious and too complicated for kids to understand, not like a nice little game with toys... It's very irresponsible and cruel to target young people because they're not aware of the risks and responsibility, and they are even more likely to develop addiction if I remember correctly (I read about it once).
But gambling advertising in actually bad in many ways. One of them are the infamous Google ads of phishing websites that copy the designs of famous casinos. So the area needs more regulations and oversight.

Precisely! Parents are the one who are worrying much in this kind of situation as the potentials that the kids / minors are prone into
involving themselves into this kind of activities.

Internet is an easy access to play the game even the site are very clear that they are not allowing minors who still under 18 years old
to play those silly little children are capable of using their parents accounts, or worse they can simply create dummy accounts which will
allow them to play especially if it's  crypto related sites where if you don't have any suspicious activities you can freely enjoy the games.

What you are proposing is too radical, maybe you mean that casinos should not be able to advertise themselves in media like the TV and radio? If that is what you are proposing then this could have a chance to happen as cigarettes are forbidden to promote themselves on television, however if you are actually proposing to ban any kind of advertising in the media then that is not possible as the media depends on that money to survive, and even then you cannot eliminate all advertising as TV shows and movies will be paid to include ads and reduce the quality of our entertainment even further.

But children need to experiment things to educate themselves. When you learn something during your childhood, it's easier and more natural to manage with it later.

I'm sure this will end up like advertising of cigars and tobacco: creeping ad but anyway people would buy it because they have addiction  ;D
And for children it's looks like easy money, i remember myself in my early years: i wanted to make some money without hard job (most kind of jobs for teenagers is hard jobs). So just changing of gambling advertisement will not help.

They don't need an advertisement for that, right?

The fact that they are advertising that means that they needed more gamblers to go visit their casino. If they wanted the best service for their members, that advertisement is not needed. They can just use the budget for that ad to improve the gambling site and offer other things that would make their gamblers, well, gamble more money.

Exactly, that's what advertisements are for.

Besides, you don't need advertisements with cute stuff just to ease your feelings after your lose in gambling, it won't take back your losses. But if the advertisements of cute stuff makes them happy, then I guess they need to stop gambling and start to buy literal stuff toys and watch it all day in their room, that way, they could save a lot of money instead of losing them.

Advertising's something is a way of marketing a product or services, and that means to attract people to use their products or services.

Why not women? I don't understand why it would be unlawful or unethical to target women too?
Ladies aren't children, they're free to gamble if they want to, in most of countries in the world.

For honest, he is right. The same as most gamers even now are men, overwhelming amount of gamblers are men. So there is  some sense in his words. But in gambling, many commercial are "gender neutral" and it trying to exploit success terms, like "you will be rich" and so on, to hit more audience (compared to ad where is shown nude girls)

Yes, and maybe that's why casinos want to reach more ladies now and targeting more specifically them in their advertisements. I just don't understand why they couldn't do that, why it wouldn't be ok to target them?

I think its just robelneo's point of view. as for me I don't see anything wrong gambling ads targeting women. but the problem with this ad and why other are being too negative about it is that the ad seems to be too cute that it could only not attract women of legal age but children too especially if the ad is being shown on social media like Facebook(according to plvbob0070) where a lot of young children and teenager girls are active.

You got the point. Yes, the women and children can get attracted to visiting the gambling games website because of the ads. They think that the ads are funny, and they curious to know what it is, so they click on the image or link and redirect to the gambling site. After they at on the site, they curious about how to play the game, and once they know, they will try to play it. Perhaps they will not play too long, but they will be back on the other day because the game is very attractive, making them curious to play more. Social media needs to have control, but it seems the adult people don't give much concern about that, so they don't pay attention. We need to always care for our children because we don't want to see our children playing gambling at their ages.

Oh wow, now this is some interesting news. Never expected those gambling regulatory body would be targeting and monitoring gambling advertisements out there. I mean there are thousands of advertisements and it's impossible for them to track each and every advertisements. I am starting to doubt someone might have placed/reported the advertisement to the higher authorities after he/she thought it was inappropriate. Either this or the government has some every powerful tools!
1. I highly doubt they did this to attract children. They might have overlooked the problem in the design. I mean, if I saw the advertisement, I don't think I would have noticed anything "weird".

2. Nothing you can do.

If that is the case I don't know how did they got the money to use in that gambling site and as far as I know, the OP said that it is just inviting to some children and not actually, I hope, played by them. Even though we control and supervise our children, it will be really hard if we can't filter these kinds of things to their Social media news feeds.

It will vary on person to person kind of behavior and since we do have our own will and experiences then its up to us on how we should gonna take action
on things that we do able to encounter.Its just impossible for you to go back to gamble if you do know that it is already involving money and if you are a
type of person who doesnt like to get involved then you would be automatically reject these things and wont turn your back.For some people where curiosity does
really come out which would result into these kind of mistakes.For advertisment matters then as a parent or guardian, it is just right for us to protect those who
are really still into their young minds.

Gambling is already viewed as a sinful venture, but that doesn't mean it shouldn't be regulated because of course, it is an industry that appeals, to most po the masses. So making sure that it abides upon certain preset rules that will encourage responsible gambling and protect people from harm or defamation. Advertisements like these should be stopped and have the company it advertsises face consequences. exactly. Agencies and entities that are there to support and protect people from harm or defamation in the world of gambling should be more vigilant and responsible in the advertisements they put out. You can't just put an add like that with the sole purpose of gaining publicity in mind. That's just downright wrong and messed up.

We never know how they get the money or use the money from what we gave them. Some parents give the money to them weekly or monthly, and we don't know what they will use with that money. My friend, who has two children that grown-up tells me to control and supervises their children now become hard compare to his childhood.

Many children who find pleasure in one thing will try to do the same repeatedly, and that will happen too with the adult people. Sometimes people will come back to gambling because they can get that pleasure, which makes them play gambling many times. They will hard to reject it because of the fun factor they can get from gambling, and they will not think that is a mistake to stay in gambling games for some time. So in this matter, you need to be aware and concerned about yourself, and try to control yourself in any situations in the gambling games. Do not let the pleasure drag you deeper to the gambling games because that will be dangerous for you, and always guard your children.

Gambling is for supposedly responsible adults not children. Advertising any product is designed to increase sales or usage. A small minority of people lack the self-discipline to control what they spend on gambling, or know when to quit. Children fall into that category - therefore - reducing or banning adverts for gambling reduces the risk of people falling into debt.

It should  responsibly taken by those who own this business, knowing the influence that those advertising
materials to minors is really needed to closely monitor.

We don't need to argue about the possibilities of addiction as starting in an early age will bring you too much engagements, want  of getting more in-depth involve are surely to expect, it's very logical to strict and tighten every rules that may damage minors belief to this types of activities.

This gambling site should be responsible enough to know what materials to use to promote their gambling site, it's not right to use something that will attract children or kids because in the first place they will no tallow kids to play in their gambling sites, they should know better because they also have kids of their own.

I do understand the fact that there are a lot of parents that have credit or ATM cards that if sometimes left unattended might be used by their children. Even though they've seen these advertisements, I don't' think they can do anything about it since they can't bet on it. I know it is still dangerous but I guess it would not be the same situation with every children.

We can hope that the children will not do too far to click the advertisement to prevent them from unknown advertisements. As long as the parents can communicate with their children and care for their children, I think the children will not try to do something strange.

When our children grow up, it will need double attention to watch and take care of them, especially now they live in the digital world, which is different from what we get in the past. Their curiosity becomes bigger to something that they don't know, so we need to explain what is good and not good.

I think it will be better if we will be explaining these things to them at a certain age. I know it would be early but they might be more curious and rebel at that because we are getting strict into things. I think we should explain those things so they will not be bothered by that in the future while they grew up. The more they are curious since they don't know what those are, the more they will want to experience those things.

Proper guidance and parenthood would be the solution into this one because if you do able  to  raise up your child well where they do aware on things that do happen or sharing
off on your experience  and knowledge then that would really be a good tool for them to avoid those things while they do grow.It might not be totally getting rid of with gambling
but at least they do know the basics and knowing that it can really help  them out when it comes to finances.For advertisements like this  then its really totally irresponsible on
letting those ads to be aired on national television and thats why it do really possibly create a batch of new gamblers in the future once do curiosity sparks out.

Well, we are talking about an advertisement on Facebook that seems to be very attractive to children, not the television. In terms of advertisements on television, here in our country, it is so strict and I don't think this will even one advertisement about gambling would get through. It is more dangerous on the internet as you will never know what will your children click in there.

It's simply because children are exposed to technology at an early age. It isn't a bad thing overall, since some of them can discover a few of their talents early on, but it does show that parents should entertain AND educate them, not stop them. It's simply the case of the more something is out of reach, the more one wants to actually get it, and that's especially the case for children since the concept of "punishments" is really vague to them at an early point, and hell, most of the time they'd forget about it (unless you reach the level of physical abuse ofc, most would get traumatized by that).

Anything innapropriate can attract children attention. So should we ban all kinds of advertisement too? Can you imagine how many parents and consequently their kids will be prejudiced if a ban like this become more common than already is in this hypocritical world? Behind every industry there are lots of parents who have to feed their families and once you start banning ads here and there for ridiculous reasons you prejudice the businesses.

In this case I say it's ridiculous because even if a kid clicks a casino ad, this little person will have to deposit funds in order to play and from where does a kid have money? No bank accounts, no credit or debit cards, nothing... In worse case this kid will sign up and that is all.

Casinos have the right to adopt the graphic tematic they want on their business without regulators interference.

Yes, if we can explain those things to them with soft and show them the risk of gambling, I think they will understand and will not try to get close to gambling. Even if they play with their friends, they can protect themselves from asking their friends to try a simple gamble.

While they grow up, we can explain the dangers of playing gambling and the risk of losing money. If they already get the basic information about that at a young age, their knowledge will about gambling, and the danger will increase, and they will not try to playing gambling. They can prevent their curiosity from becoming bigger, especially if they have many things to do every day, so their minds will not think about gambling.

Disciplining your child by ways of physical abuse wont really change a thing but rather they might really be ending up on growing to be a rebellious type when he grows up
which means the things that you had prohibited earlier might be really get engaged on and since he is strictly prohibited to engage then out of curiosity then they might really be
end up on going back to that.

I do agree that this is more on how parents do handle out the situation.Parenting isnt something simple that you can just simply tell your child then thats already a finished one.
You would really be needing some effort on looking p for your child and tell things and make them aware nor realize that it shouldnt really be done after all.

Yeah right.

With one simple search about a casino or about gambling through a browser like Google Chrome, the algorithm will turn the ads to those services that have ads in gambling.

And when a child goes in front of a computer and did some research or even by just watching youtube videos, it's possible that an ad like that would come. Well in FB, I've seen gambling ads, those sponsored posts/ads.

An old style of parenting would not work anymore to the children today. Children today are more exposed to the technologies which i guess parents couldn't control because technology were already a part of our lives. Parents should learn another parenting stule because chicldren today were so adventurous and wanted to explore in their life. They can't control children not to go to facebook or not to hold a gadget but rather educate the children and explained to them what the don'ts and do's.

The sad thing here is that they don't even need to search it. There are a lot of websites on the internet and most of them don't actually filter their site to be child friendly. As koreanovelas and animes are a hit to children nowadays, there are a lot of these sites in this genre that have ads all over them not just about gambling but also includes adult contents.

Maybe it wasn't their intention to aim at children but show gambling as something innocent.

Who really plays with stuffed animals? Do 17 year olds do it? Do 16 year olds to it? Usually these toys are for children not neenager and children rarely have their own money.
It they wanted to promote among teenagers there were better way s than stuffed animals.

For you it's "children under 18" but in many countries 16 year olds are allowed to marry and start their own families. They also can drive cars. Is a 16 year old really a child?

I do actually get your point and i do really agree on what you had said when it comes to tech exposure then this isnt really similar into those times or past decades
where children arent still aware nor exposed to gadgets.I wish the the current era do still stick out to those good old days. Parenting is really challenging where you
should really guide your children on outmost good path that we do know. Letting them  aware on things that shouldnt really be engage nor get involved in
a very young age or make them aware on what are the possibilities that might happen.

They did made a good choice to avoid further gambling advertisements that use same way that will attract minors which is not good and can cause problems later on. That is why some gambling sites requires KYC to avoid minors gambling on their platform. I also understand why some doesn't like KYC.

Not all gambling sites require KYC, especially if those gambling sites using crypto to bet. If the minors found crypto gambling sites which has an attractive design and use an interesting image to attract users, the children can play gambling accidentally. We know that when the children can see that the games are really fun for them and can make them stay to play, they will come back to that site.

When it comes to crypto gambling, we don't have to verify ourselves just to play gambling. We can easily register on the site, get inside on the site, play many gambling games. We can only prevent that happen to our children, and always supervise them to care for them.

Based on the article, they are not actually aiming for these children.

The problem here is that there are a lot of children that lie or put an age that is suitable for these kinds of advertisements. They are putting 19 years old even though they are 13 or even younger. Another thing is that we can't just say that these young children don't have their own money especially those that use their parents' credit card.

They can educate themselves as well to minimize the risks of dangers that the internet can give their children. Because some videos that are not suitable for children are being public on Facebook right now. We cannot stop it no matter how vigilant we are except we are countering it with knowledge as well as our babies are growing we need to think of solutions to prevent themselves from getting some toxic education on the internet. As a parent, we want the best for our children and there's nothing impossible if we move right now before it's too late.