Gambling advertising monitored closely

[TimeTeller]

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show. 

1. They do all sorts of ways for them to get possible gamblers or players into that extent.Doesnt mind on who would really able to see those ads including minors.
2. It all matters on good guidance from into its parents because if you do make them realize in earlier age about the cons of gambling then
they would really be sensible or aware towards it in case they do able to encounter it.

Sometimes this is fault of the government or certain sector on letting those ads aired on the national television without even rechecking if it can
affect the minor or young ages.

The intentions of this company is really questionable as they are deceiving some internet users.
They are misleading in a way that if someone will see their advertisement, it seems kid-friendly, but it's not.
It is their strategy to attract all users, and let us admit the fact that most gambling websites are just thinking about their money.
As it is hard to monitor your kids' activities 24/7, just instil to them that they need to be responsible for whatever they may venture in their lives.

[Lanatsa]

On each country it does have that regulatory board which handles out this section about advertisement which should really be on proper and on having those criterias. ex. https://icas.global/standards/

When the advertisement had been shown in tv which means it had been already finalized.So the one should be blamed out is into that regulatory board on missing out
to filter for the sake of protecting the young ages.

They should monitor which one is good and which one is really just trying to mold up new gamblers.Its not just ethical to be shown where kids can see those things off.

[Yamifoud]

On each country it does have that regulatory board which handles out this section about advertisement which should really be on proper and on having those criterias. ex. https://icas.global/standards/

When the advertisement had been shown in tv which means it had been already finalized.So the one should be blamed out is into that regulatory board on missing out
to filter for the sake of protecting the young ages.

Agreed with this.
It should be the owner of the television or the one that handles that screening to blame. Because if it is already passed on their restriction and guidelines (do's and don'ts) then that gonna say it was okay and suitable for all ages otherwise, there is adult content on that particular ads but I don't there is since it was a gambling ad.

They should monitor which one is good and which one is really just trying to mold up new gamblers.Its not just ethical to be shown where kids can see those things off.

Anyway, that could be their assessment and if that is not really good to watch for young ages, then they will have to stop it or change their presentation.

[imstillthebest]

Looks reasonable to stop advertising that way as it attracts kids. It's a sneaky way and it doesn't matter if they intentionally did put some stuffed animals for kids to visit their ads but it encourages kids to check the casino. It's psychological.

what about other gambling ads that uses cute cartoon characters ? i never heard an issue with them and there are also cute animals involved like hamsters but still no noise that have been made . what they are getting is purely compliments

 
It's almost the same thing when casino websites have women wearing close to nothing which attacks guys

this was part of the casino . casino where known to have a girl models in them , it started way back on physical casinos in las vegas and now gambling sites starts to copy ads like this but gambling sites with ads like this are now rarely seen on general sites , its the cartoon and animated banners im seeing the most

[Hippocrypto]

Looks reasonable to stop advertising that way as it attracts kids. It's a sneaky way and it doesn't matter if they intentionally did put some stuffed animals for kids to visit their ads but it encourages kids to check the casino. It's psychological. It's almost the same thing when casino websites have women wearing close to nothing which attacks guys

The advertisement, can't be controlled since social media and other platforms of ads is very popular. Nowadays gambling can be in different forms of tricks, kids basically is the frontlines of those forms of ads and we can't stop them. Only thing is we should do must discipline and advice what's right for them as kids. Even the adults isn't controllable, so lets start first on ourselves before anything else for the young people.

[STT]

1. Why did the company use this kind of advertising in the first way ?

I know women in their fifties who love cuddly cartoon toys just like that and would be more likely to pay attention to any product advert because of use of such imagery.   Not much we can do on that point as obviously children also love cuddly toys also but its not exclusive to just young people.     That could be judged as an over reach by the regulator but certainly teenagers are targeted by gambling in some instances and it should be avoided to stop bad habits and exploitation of the under age I agree.

[Wexnident]

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

1. Cause they attract customers? It's like the stark contrast maybe that makes it more apparent. How you want to be the lead, so you put some background that isn't that noticeable, but still there maybe?
2. Well, it's actually better to just straight up teach them. The prerequisite is that they approach you of course, which is why you shouldn't be that restrictive, but at the same time not that lenient that the kid just goes wherever without you knowing. It's honestly much better to let someone guide them, rather than let them succumb and lose a lot to gambling before realizing what it could entail.

For the issue, well the Casino could've honestly used other materials for promotion, but at the same time, I don't think they should be in the wrong for using stuffed toys in advertisements. The only hard issue here is that kids see it, so restrict what kids see. Sadly, the system for that is still quite inefficient, which is probably why we blame the casinos for now.

[_decentralise]

I stumbled across an article where the gambling advertising did have some stuffed animals in their advertisements. Now the complaint was made and it was determined that usage of advertisement like this actually causes people under 18 to get engaged with such things which can cause further problems.

The steps were taken to ensure that the advertisement never appears again.

https://www.independent.co.uk/news/business/gala-spins-facebook-advert-children-betting-b1371226.html

Regulators have ordered an “irresponsible” gambling advert featuring fluffy animals to be taken down following a complaint about it appealing to children.

The Advertising Standards Agency (ASA) ruled that an advert posted by Gala Spins on Facebook showing five toy animals breached guidelines about betting companies targeting under-18s

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

They allowed Embassy Cigs to sponsor the Snooker for years, then the pressure mounted (quite rightly so) and they gave in... no more cigarettes to be shown on television.

Then they allowed a force with even more potential for destruction to jump in and take its place.

At least with cigs for the most part it's obvious how bad things are getting.

With gambling, you can be fine one minute and within the hour you have no savings/house/car etc. It's horrendous. I'm not for one second saying that gambling should be illegal, just as I don't think cigs should be but the should be a level of responsibility with regulators and with the government to not have it thrown down people's throats.

On a side note, I think there should be restrictions on the proximity of Bookmakers too.
 

[maydna]

Perhaps, they think that idea can attract people and make them curious about the game, so they will click on the link to visit the site. We can tell the kids under 18 years about the danger of gambling and how it will impact to their life, and if necessary, we can give an example to them. If we can tell them with the right, they will listen to us, and they will know that they don't have to try playing gambling.

I think it doesn't ruin the gambling industry's whole reputation because that advertising only comes for one or two gambling companies. I am sure the other gambling companies will think about giving advertising to the right people, and they will try to prevent the kids from watching the advert, although that will not always be possible.

[panganib999]

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show. 

1. They do all sorts of ways for them to get possible gamblers or players into that extent.Doesnt mind on who would really able to see those ads including minors.
2. It all matters on good guidance from into its parents because if you do make them realize in earlier age about the cons of gambling then
they would really be sensible or aware towards it in case they do able to encounter it.

Sometimes this is fault of the government or certain sector on letting those ads aired on the national television without even rechecking if it can
affect the minor or young ages.

The intentions of this company is really questionable as they are deceiving some internet users.
They are misleading in a way that if someone will see their advertisement, it seems kid-friendly, but it's not.
It is their strategy to attract all users, and let us admit the fact that most gambling websites are just thinking about their money.
As it is hard to monitor your kids' activities 24/7, just instil to them that they need to be responsible for whatever they may venture in their lives.

Some advertising can always be deceiving. Many people thought that it is a legit advertising and to see is what you will get also but they didn't know that it has some hidden agendas or charges that we call. False advertising leads tp poor earnings or worst will not earn something. People that is tricked by this kind of false advertising only work hard or earn just for the company yet they didn't get the earnings they real earn or deserve but it will always get their half of it. This kind of gambling advertisement is everywhere leads to starting gamblers are being scammed and not starting yet but lose.

[yazher]

1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

They don't set up their advertising so easily when they have an idea they will just show it on TV but that kind of commercial has been gone to some kind of conference before they've shown it in public. As you can see, their calculations miss the part where not all the audience will like their idea.

The answer to question number 2 is always to put some warnings just before the end of the advertisement.

[_decentralise]

1. Why did the company use this kind of advertising in the first way ?
2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

They don't set up their advertising so easily when they have an idea they will just show it on TV but that kind of commercial has been gone to some kind of conference before they've shown it in public. As you can see, their calculations miss the part where not all the audience will like their idea.

The answer to question number 2 is always to put some warnings just before the end of the advertisement.

They make gambling seem so attractive, they should show the inside of a standard betting shop with a man putting a chair through the roulette machine because he's just lost his weeks wage.

[Pamadar]

That can't be avoided due to a lack of knowledge of the gambling operators themselves regarding gambling gambling-related advertisements and what are the allowed materials and subject to be used.

They should know what's the ground, That's very possible that even them didn't know what are the rules in terms of dealing with the business.

And sometimes, the regulators itself is the problem since maybe they are not strict on that matter.

One big factor for this to be implemented is the regulator itself should be more strict with how they placig the rules.

That's ended up now to the public to report those inappropriate gambling advertisements.

And for that, chances that public would just let it go and nothing will happened along the way.

[BigBoy89]

IMO they are doing it because young people are easily modeled and could stay "loyal" clients longer, especially after they start having disposable income.

It's irresponsible and immoral to target under-18s, and the watch-dog is right this time.

[Darker45]

I am amazed at how the UK's Advertising Standards Agency (ASA) is actually doing its job. Although this is just an ad which is posted on a Facebook page that can only be viewed by adults, ASA is still ordering to bring it down considering that Facebook cannot truly determine whether a user is a minor or not. How I wish my country has this kind of functioning agency.

Anyway, the gambling industry does not have much reputation to protect. More often, gambling is closely attached to booze, squandering money and time, women, sex, and so on, although this is more on land-based resort and casino gambling than online gambling. But, just the same, gambling does not have a saintly image. In the first place, if gambling is something useful instead of harmful, there is no reason to encourage people to moderate it, children to stay away from it, institutions to closely monitor it, and so forth.

[michellee]

IMO they are doing it because young people are easily modeled and could stay "loyal" clients longer, especially after they start having disposable income.

It's irresponsible and immoral to target under-18s, and the watch-dog is right this time.

I think they are not targeting younger people under 18 years, but they watch the advertising coincidentally and visit that site because of curiosity. If they decide to play gambling by depositing their money, that will be their mistake because the first time they watch the advertising, they will know that ads are related to gambling. But their curiosity is bigger than their control to stay away from the gambling site.

[Reatim]

This aside we do have a bigger problem here to address.
1. Why did the company use this kind of advertising in the first way ?

Its clearly answered on the top of your Thread, and it's Here

Regulators have ordered an “irresponsible” gambling advert featuring fluffy animals to be taken down following a complaint about it appealing to children.

Kids are mainly attracted to these kind of stuff because Like in YouTube this kind gathers more viewers.

2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

It is a Parental responsibility ,Don't make it hard for the world ,You being a parent must be Knowledgeable about what's your children's activities.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

What do you guys think ??

Lol who will ruin the reputation of already Ruined industry ? Don't you Know how much addicted gamblers do crimes and other Stuffs that against the law? why advertisements like this is your concern when there are Tons outside that ruining the world and not some entertainment like this ,though the concern is Children

[crwth]

1. Why did the company use this kind of advertising in the first way ?

They probably have data about gamblers being underaged and maybe attract them to give them their parent's money.

2. What should we do to ensure that kids under 18 doesn't start to gamble? We cannot ask them for identity cards and then expect them to show.

I doubt you would be able to control them, knowing how easy it is to gamble online. For land-based casinos, it wouldn't be a problem, but online, it wouldn't be so easy. I think the best way is for KYC. If you are under 18, no KYC, and you would be kicked out of the site. Probably something like that.

If the gambling companies decide to show such problematic advertising etc it would ruin the whole reputation of the industry as a whole.

I think the one who would ruin the reputation is the gambling site that advertised it, not as a whole. It's probably another entry point for competitors to advertise their own and let the customers know that they are following the rules.


Remember that every advertisement is meant to entice different audiences, so if the company chose that kind of advert, then that's their target audience. They would be at their own fault for that.

[Lorence.xD]

I am amazed at how the UK's Advertising Standards Agency (ASA) is actually doing its job. Although this is just an ad which is posted on a Facebook page that can only be viewed by adults, ASA is still ordering to bring it down considering that Facebook cannot truly determine whether a user is a minor or not. How I wish my country has this kind of functioning agency.

UK's ASA is real good at what they are doing, they even have a prohibition of not using hypnotism in live television. The problem here should be solely blamed to Facebook, it is their algorithms that are doing the inappropriate advertisement, maybe in the near future and they perfected the algorithm on who should get the advertisement, the problem will be band aided.

Anyway, the gambling industry does not have much reputation to protect. More often, gambling is closely attached to booze, squandering money and time, women, sex, and so on, although this is more on land-based resort and casino gambling than online gambling. But, just the same, gambling does not have a saintly image. In the first place, if gambling is something useful instead of harmful, there is no reason to encourage people to moderate it, children to stay away from it, institutions to closely monitor it, and so forth.

Basically, gambling is a vice so it is understandable that we as responsible adults try to sway the children away from this kind of content. I would disagree on the notion that gambling industry as a whole does not have a reputation to protect. In my country, there is a state owned lottery that uses the proceeds to fund charities.

To OP, I do not think that we could stop some minor from gambling, their behavior is a product of their environment, so if they are constantly exposed to gambling then the chances that they will participate in one will be higher, the best way to combat these is to teach your child the dangers of gambling as a minor and find a place to live that is not exposed to these activities even a little.

[Timelord2067]

I'm sure I'm not the first posting here to notice quite a few of the Casinos that advertise here have toys in their advertising (do Christmas themes such as snow-men count I wonder?)

IRL and some Casinos that advertise here stick to the tried and true Women with ample cleavage usually placing a poker chip down their blouse or holding an alcoholic beverage. Sex and drugs and rock and roll never go out of style in the right market. (better than a bag of lollies down a dark lane)