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I believe that most of you will know by now that some well known casino’s here are seen on premier league club shirts, but it looks like that they’ll have to look elsewhere to spend their marketing budget as  premier league  (https://www.skysports.com/football/news/11095/12645911/premier-league-seeks-clubs-backing-for-gambling-sponsor-ban) has asked clubs to take a voluntary ban on gambling sites that are seen on their shirts.

Furthermore the clubs have been given up to 2024 - 2025 to end such deals under this voluntary ban, however it’s yet not official but if 14 clubs accept it then it’ll be applicable with immediate effect, so what are your thoughts on this is the rule bit too harsh or it’s justified?.

This is a sad news, I know of Sportbet. If English Premier League clubs do not allowed betting sites to endorse them again, it may slightly affect the betting site to see increasing new customers, but there should be other ways they can advertise their products like livescores sites and many others.

According to the news, if 14 clubs can support the ban, that it would be adopted immediately. Top clubs like Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur are not sponsoring any gambling site, such clubs may be in support of this.

Stake and Sportsbet have sponsorships with premier league teams isnt it? That would be a pretty huge blow to be honest. Premier League is the most watched league in the world football and the reason why TV rights etc are so expensive and also the reason why EPL teams manage to have better transfer budgets than the others. Tough on the crypto community as well. Since Stake etc have been doing a great job promoting crypto and crypto gambling to the world.

It's a bit like the beer advertisements that were banned not so long ago...actually a very long time ago now, I'm getting old. The sport wants to remain as kid friendly as possible, and in modern times everything is about being on brand. You can't claim to be a sport for everyone when you're shoving gambling down the viewers throat from every possible angle. I imagine they'd lose a lot of money through this, so I'm not sure if it's respectable from them. Almost convinces me they're doing this for the greater good, rather than to line their own pockets.

Although, just because the Premier league does it, doesn't mean the broadcasters have too, right?

^Same as the cigarette ads. Right? That I think, they really stopped because I don't see cigarette brands being in commercials anymore. In the 90's you will see tons of it, new brands and old brands. From red, lights up to menthols.  ;D

Are this really affecting the community or the kids these days?
They are not allowed to access the gambling sites if their parents knows how to forbid it in their computer or smartphones. This will surely hurt the gambling industry and worse thing that happens is if other leagues following the same ban.

It looks like talent gap between the top clubs and those below them will widen even more. As mentioned in the article, the ban only affects revenue of smaller clubs sponsored by these gambling platforms. If they cannot find replacements or come to a compromise, it will be tougher to bring in quality players to their team.

UK has very strict rules when it comes to gambling regulations and I'm wondering if part of the decision was related to advertising of unregistered companies in the country.

I think it is harsh to ask clubs to end their gambling partnership deals.In the Premier League some of the reputable casinos here have really expensive deals with a couple of Premier League teams.Most others that reside outside the forum have the same type of partnership.Asking to end these partnerships voluntarily and if 14 of them accept this rule to take effect immediately doesn't make a lot of sense to me,nevertheless I believe most of the teams won't be stupid to cancel deals from which they benefit a lot of money for their club.

I've seen some stands that gambling sponsorships don't necessarily have any connection whatsoever to the problem of gambling (gambling addiction to be specific), and I honestly agree with it for the most part though I do believe that this just ended up like this because they couldn't necessarily find any other link or causality as to what causes gambling problems, so they just went ahead for the most obvious ones, aka public advertising of gambling companies, so no I don't really think it's justified.

They are considering if it's permanent or not still though, so that's a plus I guess..? ;

Premier League is definitely like NBA of international football, along with UEFA Champions League. This means there will be huge effect on revenues, for two sides. Gambling websites will lose huge traffic and customers, teams will be blocked from huge financial support given by gambling websites. Why can't they find better way to fix things? "Voluntary ban" as a term sounds beyond stupid. Its just a ban, nothing voluntary about it.

Stake.com have reached an agreement in this season with Everton as the main partnership so I think this is indeed a big blow for the club because for them a lot of money flows here to support their needs so I don't think even this voluntary ban will see them end up sponsoring there must be another way to keep their partnership still not canceled from their respective clubs.

It's still been given a few seasons 2024 - 2025 so I think there could be a change later so some gambling sponsors can keep their partnership.

I don't think if the casino will end the partnership will make the sites lose huge traffic and customers, because if the customers already saw the sites previously and play on that's site without any problem, I believe the customers wouldn't move to other sites. I'd say the clubs will lose huge amount money since partnering with a club will cost a lot, it's not small money even they partnered with small clubs.

It was years before I could mentally remove Carlsberg from the Liverpool association too actually, or Dunhill (cigarettes) from my now-defunct local club.

Things change and times change and people must evolve and move on.

Wondering now actually if this is restricted only to shirt sponsorship and if they'll allow less visible partnerships (like how Sportsbet partners on community and education) but I can understand the ethics behind it.

Here where I live now there's an immediate ban on influencers (not sure what that means) and former athletes to become ambassadors for casinos (7 new online casinos opened after Covid and they all took on ppl like Ronaldinho).

That would be a blow to Bitcoin and cryptocurrency at large, because Sportsbet is definitely one of the leading crypto oriented platform making waves and bringing huge positive publicity to BTC

I'm not sure as to how that'll be for the greater good, I mean there are several ways kids get exposed to stuffs and I'm not sure ending gambling deals will eliminate such risks, if there are still tons of billboards around that promotes it. I agree that it might be reduce the risk and might be a morally accepted standard. However, I'm sure all gambling sites i.e. ethical ones, not the outright scamming ones often make sure that their customers are of the appropriate age to use their service hence the request of age during registration and KYC after there is some reason to believe otherwise.


I think currently most of the mentioned teams are not being sponsored or in partnership with gambling platform, but a few ago Liverpool, Tottenham and Chelsea were all in partnership with 1xbet which they all later suspend due several illegal contents according to the UK laws on the websites. However, Arsenal if I'm not mistaken is still very well into a partnership deal with sportsbets.io

In my opinion, the policy carried out by the British Government to eliminate gambling sponsors will cause big problems and losses for English Premier League clubs, what are the British Government thinking and planning, don't they think this policy can eliminate club income, I think this is a strange competition policy.

Gambling sponsorship ban policy, I think potentially at least some Premier League clubs will lose their income from gambling sponsorship, don't they think that gambling companies can make billions of pounds for clubs in the English league.

I believe this policy, will worsen the club in the English league, I do not know what steps the British Government has in mind about this policy in the future, what is clear is that this will trigger bad effects for Premier League clubs, if the British government is not professional in dealing with these policies.

I don't know what the reasons for the Premier League authorities or the British government are for banning the sponsorship of gambling houses for English Premier League clubs, I think this prohibition will of course be very detrimental to the football teams who have been getting money from their sponsors, from several media from what I read, if the decision is implemented in the English league then there are several clubs such as Brentford, Burnley, Crystal Palace, Leeds, Newcastle, Southampton, Watford, West Ham United and Wolverhampton Wanderers who will suffer losses and even threaten the club finances later.
I think that even if this implementation decision eventually occurs, the English league authorities must be able to find the best or alternative way so that English league football clubs can get new sponsors, because so far I see it is difficult for small teams to get sponsors who are ready to pay big enough for the team except gambling house.

So wait...  It's a 'voluntary ban'?  Meaning not all clubs have to comply if they don't want to?  I think smaller clubs could take advantage of this if so, as they'd be more likely not to go with it and the more likely they'd be more in demand for gambling deals.  Aka more money  for them.  I think...   And if my understanding of 'voluntary ban' is right.

I think La Liga, Serie A and the Bundesliga could become more in demand for gambling deals too.

Club income will be temporarily affected but I don't think it can be completely eliminated. Just as it was pointed out that there formerly used to be advertisements about cigarettes but not anymore, other new companies will quickly take advantage of the opportunity to advertise with premier League clubs.

Maybe the british government has intentions to see to it that there is a reduction in underage gambling perhaps, but gambling casinos do not only  have sponsorship with premier League teams, some also sponsor cricket which is one of the sports in England as well, i'd like to know if they will affected as well.

For me, it's somewhat justified since they have one of the biggest viewership and I doubt most clubs would struggle to look for other deals. Then again the approval of the proposal still depends on the amount of support it'll get from different clubs. On the bright side, even if the proposal goes through they're still allowed to keep their current deals.

I agree, casinos would start moving to other leagues if most clubs support the proposal.

This seems to have been suggested for a long time. Earlier this year they again issued a voluntary ban on not wearing gambling sponsors on their jerseys. So I don't think it's fully official yet, if I'm not mistaken it was proposed by the League. Even the League has sought support from Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur, but there seems to be no input. It was done because they had no gambling sponsors. It doesn't seem effective, but if it's because of a law from the government then they should comply. Although I'm actually worried about their financial condition after their sponsor is gone. Because if I'm not mistaken some gambling sponsors are the club's main source of funds.

Source: https://www.skysports.com/football/news/11095/12645911/premier-league-seeks-clubs-backing-for-gambling-sponsor-ban

This is bad, really bad. Not just for the gambling sites alone but for the clubs as well. If we look at it, clubs needs this sponsorships to meet up on there ends in the management of there teams and calling the sponsorship off is sure to have some major effect on club funding.

However, I loo at this news right now and it's hilarious how they call such a mandatory order VOLUNTARY. There is nothing voluntary about giving a certain period for all deals on going site sponsorship of a club to be halt. So uncool on this one and I think they should do a review on what they really want because this isn't for the best.

Ending gambling deals does not mean anything, people who gamble would still Gamble and more or so some of them might look for other casinos where the deals are still open therefore as a matter of fact some casinos will take undue advantage of it to attract more players, this is indeed a very weird stage where people might have problems pertaining to casinos as well since in the gambling section you already see people complaining about the deals and bonuses therefore they already have loads of probelms with that, more or so they should limit it, improve it, banning it would be another issue.

They are doing this because they are aware that the Premier League is one of the most-watched sports in the world. Come to think, I am unable to think of any specific justification for calling for this to be banned. For example, if we compare the effects of alcohol and casinos that are both promoted during these games, both have significant positive and negative effects. However, since alcohol gives them more sponsorships deal, they prefer to speak out against the latter.

This is going to be a negative impact on the volume that this sponsorship generates for gambling houses, however, since they don't have enough income to persuade them to change this rule, they should redirect their efforts to other leagues such as Laliga and Bundesliga.

Look at it from a wider perspective. It's probably part of the government's initiative to reduce exposure of the public. Some studies were conducted and it showed an increase of gamblers in the past years. You don't have to agree with their move on the Premier League but you have to acknowledge the fact that they should at least do something before gambling gets out of hand https://www.bloomberg.com/news/articles/2022-06-08/quarter-of-gamblers-have-increased-habit-over-past-year-study

We will have to see how this evolves as we may see a slow ban on gambling ads all over the world if this continues, however as crazy as it may sound there are studies that suggest that such ban on tobacco companies ads helped them as they could stop spending so much money in marketing while their popularity did not went down, so we may see something similar with gambling, since a great deal of the world population gambles and they do not need a reminder this is the case every time they watch a soccer match.

I understand what you mean, obviously most customers who are having good experience will not stop using that specific gambling website. Although over time with next generation of football fans they will definitely lose potential gamblers.
And for second argument, exactly yes, small clubs were making extremely high amount of money with ads for gambling websites. They will not enjoy benefits anymore, this will make league less competitive.

This is the Premier League we are talking about. Arguably the most popular football tournament in the world.
I'm sure that there are hundreds of companies outside the gambling industry, that are willing to spend millions to sponsor smaller football clubs in the Premier League. There will be no shortage of sponsors, so we shouldn't be worried about the football clubs.
I'm sure that the crypto gambling industry will be alright. There are other ways to promote crypto casinos/sportsbooks. Platforms like Stake and Sportsbet have big enough advertising budgets, so they could switch to other marketing channels(predominantly online).

You are wrong.

Gambling sponsorship has been banned in La Liga for a couple of years:

Spanish government confirms ban on betting companies sponsorship in La Liga. (https://www.football-espana.net/2020/10/28/spanish-government-confirms-ban-on-betting-companies-sponsorship-in-la-liga)

It seems to me that this is going to be a general trend and that little by little the rest of the countries will join in. Let's think, for example, that many children watch football.

Clubs need sponsorships to keep running them so they will drag it long as long as possible and in the meantime anything may change because laws are not temporary anywhere, it just bend towards the favourite so since it's not officially banned yet there is nothing to worry. However I remember same kind of laws were made in different sports but changed them very soon or else they can even become the sponsorship of the league so money speak louder. :D

The government is doing everything possible to regulate gambling which is an enormous and complex task. It's very sad to see the increase in gambling addiction among underage user and the government must perform it's duty of protecting it's citizens from harm. Hence, it is a good news to parents and underage users that that might be exposed to gambling because of advert from clubs. But it is not a good development to these clubs because almost half of these Premier League clubs heavily rely on sponsorship from these gambling deals which would be a big financial blow to them. If this voluntary ban comes up, these gambling firms would have no other option than to seek other ways to advertise their products. Maybe we might see more advert from these gambling firms in this forum. 

Yeah this is the Premier League and you are right that other companies might try to replace them. The question is at what price are they willing to pay? If there are so many of them willing to spend millions, they could have competed against these gambling platforms for a place of their logo in those club shirts. If they did that before, that means they lost for offering smaller bid right?

Now, would it be safe to say that these smaller clubs will lose a significant amount of sponsorship revenue because companies will still offer small amount? Again, less revenue could also mean less money to compete against bigger clubs in buying talented player/s.

this reminds me of advertising of cigarettes and alcoholic beverage brands which are banned in my country especially for partnering in sports. I am not aware of the decline in data that occurred after the partnership was completely terminated. however, the public's response to the ban did not have a significant impact on the losses for the cigarette and alcoholic beverage company. Cigarette connoisseurs and lovers of alcoholic beverages remain their loyal consumers to this day. I think this will also apply with no significant impact to the ban on partnerships that have been developed jointly between the Premier League and the casinos. The disadvantage caused by the Premier League's authority policy is that for teams that have been partners for a long time, they lost one of their financial donors.

I wonder what they hope to archive after reading this in the linked source,
Like, what's the objective to this;
1. Is it to promote an unbiased chastity for a club by gamblers even after huge loses on a promoted betting site
2. To limit the funds generated from gambling to owners of the perimeter boards.
3. To reduce gambling for a behaviour in locals and fa's around the world.

I guess perimeter gambling don't give option 3 more of a chance but still, it don't make much sense to me as to why they intend to enact this move. The gambling industry has been a part of football and have been helping so very much through these deals of sponsorship.  Having them quit the way would have some negative effects that goes both ways.

I think the news is harsh to the crypto industry because give or take many casinos are playing with cryptocurrency and if this voluntary ban comes into effect after 2014 and when the existing deal end for the clubs wearing casino ads. I believe the whole information is to regulate the gambling sector but this isn't going to help regulate it when casinos are not shut down. However, 14 clubs to vote for it may not be easy and propably the ban news may not be followed, before then the issue could be resolved.

As many of you have said this is a sad news because we all are aware that a couple of big crypto bookmakers were depicted in some shirts. Well of this can help for fighting gambling addiction good idea. Is It this the real problem? How many promotions (likewise in internet/television) Will remain available?!
I think crypto bookie Will find new ways for promotion, Just move this budget in other activities ;)

Online casinos and gambling companies very often face a situation where certain advertising platforms block their advertising campaigns. 

Online casinos are well aware of this and respond quickly to such events.  I am sure that such events do not come as a surprise to them.  At the same time, advertising of the object of advertising by Premier League clubs always has a very good effect on the potential advertising audience. 

Therefore, the ban on such advertising is certainly painful for online casinos.  Football is the most popular sport. 

From the marketing point of view, the association of online casinos with football and the Premier League is very important and prestigious.

Just makes advertising elsewhere more valuable.  I would guess its because all age ranges watch the football so its not considered 100% suitable for families with minors to have this advertised when its easily seen as an adult past time only,     I always try to argue teach your kids maths which will always include fractions, percentages and probability even simple maths has this taught; the idea of excluding the risks of the world from view doesn't eliminate the need to deal with it eventually.  Its arguable either way but more understandable from that point of view of safety for simplicity I guess.   Then they want to ban chocolate adverts where does it stop :p

And that is the issue, once the government begins to tell you what it is correct or not to be viewed by people then they can keep on banning things, at the beginning they ban things that will see little opposition but then they begin to ban all kind of things, which is why I prefer to have a society that it is as free as possible, after all kids will always get to see gambling ads on the Internet as sports and gambling are strongly correlated, so it is not like a measure like this will diminish significantly the exposure kids have to gambling ads.