Bitcoin Forum

Mass adoption is happening again! We are seeing it with digital transformations and now we are witnessing it in the physical world. There is no doubt that mass adoption is the future and it is something that most of the businesses should strive to incorporate into their business model. Try to imagine that all of the businesses will start accepting bitcoin as a mode of payment even it has a high volatility. It's kind of heaven for me who really want to use bitcoin as payment.

McDonald's are now starting to have ideas to incorporate the metaverse in their business model where they can sell virtual goods. The McDonald's has plan to release their own NFTs and also cryptocurrency that may use to purchase their good and services. What a great time to be alive, It is good to see that a billion dollar fast food restaurant are starting to adopt the change. If the idea of the McDonald's came true, for sure that a lot of fast food restaurant will also copy them that may start the revolution where the mass adoption will take place. Many people will become interested on bitcoin and other cryptocurrency if this happen.

https://www.mashed.com/765965/mcdonalds-wants-to-be-the-first-restaurant-in-the-metaverse/?fbclid=IwAR1BX1feZedw3iKhGBJW3iqtfSJwJ_nAf0_AbrsKC71q5iEGsuxR-tMq-GQ

https://i.imgur.com/DR9D12S.png

the idea of metaverse / web3 WAS that instead of looking at a standard 2D webpage. people can walk around a virtual shopping mall* where users can walk around and see advertising** and they can see products in 3D and using an uploaded pic of their face can see themselves wearing certain t-shirts or denims. and then order it in the virtual shop and real shirts/denims get delivered to their real world home address
where walking around the mall they walk into a mcdonalds order a burger and uber-eats / just-eat/deliveroo/grubhub/doordash sends a real burger to your home

..
however they have wasted opportunity to instead sell virtual tokens(nft) of a virtual product that can only be played with in virtual land.. in short.. its just a game where your avatar is a cartoon character that cant even walk properly let alone buy stuff properly


* retailers buy virtual retail space (server hosting)
** retailers can buy advertising space inside the mall area(3d ad-sense)

Before a business can talk bouyantly about going on the Metaverse technology they have to begin first with the most trending technology with bitcoin and blockchain technology in its system before they can now advance into the Metaverse world and it's research, this is part of which i believe McDonald could also join among the reputable organization to journey along with this after their acceptance of bitcoin, they should serve a lesson for others to follow, one step at a time.
 

McDonald's isn't the first to begin their research on the use of Metaverse technology incorporation but the truth is that the idea is still on a little more journey to become a reality since there are many companies and organizations planning and working towards this aspect.

Everyone please welcome "eat-to-earn" app. It took to long for McDonalds to realize that cryptocurrency and NFT are new tomorrow. Id better say that they are late for the party. They can do whatever they want, but that wont work good for franchise promotion. Why spend billions, when devs, gamer, artists and basically everyone already use yellow M in their created content.

Id better work better on a menu, try to lower prices, as people complain that they are no longer cheap fast food (https://www.msn.com/en-us/money/other/its-officially-not-convenient-or-affordable-anymore-customer-shares-shock-at-dollar16-price-tag-for-mcdonalds-combo/ar-AA15zqkm?li=BBnb7Kz).

Virtually you won't be full, when you are hungry irl !

not the best example to link.. the dude bought a double bacon deluxe with large fries and a shake
its the most expensive option on the menu

however comparing a £$1 cheeseburger from 2018 to today. its more then £$1 and the meat patty is half as thin meaning £$0.50 of 2018 meat for £$1.20

either way. the metaverse was suppose to be a place where people can go to virtual concerts/football(soccer) games and see a live real world football(soccer) game with the new 3D view camera's on real pitches, where viewers pay for certain view vantage points in the stadiums
(streamed to peoples PC's) and they can at halftime order a meal that arrives at their real house to eat in the real world whilst watching the second half of the football(soccer) game

there has been a buzz about stadiums of premier, euro,world cup league stadium games using 3D cameras for the last decade.. i still dont know what meta are waiting for

They found potential in the crypto world including metaverse. Actually, there are a lot of institutions that are preparing for this adoption, and they will change the world definitely.

We'll have to wait and see what comes of their development.  I've seen Walmart claim they have a metaverse ready to go.  Now McDonalds seems to want to create something.  There's no doubt that issuing digital collectibles is a no brainer from their end.  They can give their customers value or even profits just for eating their food, and it will cost them next to nothing.  When you think about how they've been giving toys away to entice children to want to go there for decades, the idea of rewarding everyone with digital collectibles that are essentially free to produce is one that will definitely see it's day.  Will it be cool or a gimmick?  That depends on the reaction to it.

hmm..
thinking of it from that prospective..
well a real world happy meal which comes with a free collectible fortnight/minecraft gun/skin or VIP server access.. might tempt the kids to ask parents to go mcdonalds more often

People are no longer optimistic with Metaverse and NFTs. The hype is done already thus, they're quite late to the party if they've announced to make their own NFTs.

It's not a problem at all if that's what they've got and they plan to release. That will be a matter of their own plan and development but what's music to our ears is if they wholly accept bitcoin as payment rather than have these NFTs that they won't know the future.

I'm going with gimmick.
Over the years McD has a lot of the time had the ability to come up with something a bit different, and they started to and seemed to be going in that direction. And then stopped and did something that was more of a gimmick.

Here in NY they had food trailers. Basically they would drop a take out only restaurant someplace with a limited menu and higher prices BUT have some GOOD give away to go along with it. (beach pass, local water park pass, whatever) and people would line up to pay more for less to get a free thing.
Then they stopped with the 'real' gifts raised the prices even more and gave you contest entries.
And then it died. Think that was late 80s early 90s don't exactly remember the years.

Close to 30 years later when their app came out they were one of the earlier ones, and could have taken the lead. But nope, some perks and you could order the same food.

And decades of the same in between.

So I'm going with gimmick.

Long post about fast food, but I see it as systemic to so many BTC projects. We all look at them and think of the potential, and then see what really comes out and shake our heads.

-Dave

I can't seem to understand your point! It is blockchain and it is open source bro which means anybody can start from anywhere, it is not a must they have to own btc before joining the metaverse ecosystem. You make it sound like there is a guideline written somewhere by satoshi on how companies should approach adoption.
Maybe you are not following the metaverse news but believe me when I say it has gain more recognition from companies far known than McDonald. You should do more research on metaverse adoption to fully understand what I meant.

I am sure McDonald's had recently hired some non-sense marketing person who has came up with such non-sense idea. As a fast food chain, they must focus on Customer experience. Metaverse is an unknown territory for them. Where companies like Facebook is struggling and loosing money on their metaverse project, I am not sure what MCDONALD will do any differently!

Let's revisit this thread after a year when they will announce a huge loss on such utility less project which doesn't help their existing business.

Time after time I see more and more companies and famous people trying to become famous and use these chances like Metaverse.
McDonald's Metaverse can be a good step forward for their business in the future because they can have plans like eating to earn. I've many other similar plans like walking to earn to playing to earn and this can be the next step in this field.
However, that's too soon to start talking about it and I think we should wait for a few and see what the developers can create.

I don't want to rain on your parade but you can't really adopt something that isn't ready yet. Remember what happened to The McRib NFT? Neither does anyone else, yet people were calling that adoption. And now they are making more?

So far collectables have been about scarcity, community and art. If a Coca-Cola makes generic advertisement poster and brings one of them to Louvre museum as an art, that isn't art being adopted, that's corporations advertising and trying to ride with a wave of the trend they don't fully grasp or respect. Adoption happens when there would be actual use cases for corporations. McDonald NFTs make me think low quality happy meal toys without any scarcity or class.

Exactly, what we can do right now is just to wait for their official announcement especially their timeline because if we only rely to rumors or hype then we might invest on a wrong project. There’s a lot of companies now showing their interest to metaverse, that’s a big news and that can spark the mass adoption, in time it will happen and bull market will start to boost that adoption.

lol you're wrong about that. that's pretty much the same as you ordering mcd online then the menu is sent to your house. There's no need for kids to ask parents to go to the Mcdonalds but what shall be done by the kids to order it through virtual cafe that will be made by Mcdonalds. that's pretty similar like you were ordering it online but with some visualizations.

These visualizations are the key for them to attract more customers to try to use their new business model and services. It's cool when you will order a burger through VR in your home, it's like you are in the real store. I also interested on the NFT's that they will launch because I'm a NFT guy who holds a lot of NFT. I also want to know what it is the uses of the NFT and if it is worth it to buy or not. If it is worth it to buy then I'll put spare money for it to not miss this kind of opportunities.

I wonder what's the purpose of those people who collect McDonald's NFT instead of making quick profit? I think physical merchandise is better since you can show it to everyone and can be used as your collection, while in NFT you have no way to let everyone know and can't be used for collection in your house.

I'm pretty sure it's just a hype and the price will keep drop sooner or later, it's only good for the first collector.

This looks more like a fake to me. McDonalds, a company with billions and plans to advertise themselves through something called Metaverse, whos hype is decreasing of not finished? Company that spends millions on planning, testing, and is one of the last in line to jump into NFT/Metaverse trend? I cant imagine what they want to achieve with that. Sell virtual food? Or I will be able to order McDonalds delivery while being in virtual reality? I dont that I really need that, because I will have to take off virtual reality glasses anyway. Besides, we have a huge variety of delivery apps already, and McDonalds want to spend money on developing their own metaverse? Illogical.

Yeah! surely this is their own method of riding to the future and they are only starting to adopt the new trend of Metaverse which will they gonna improve in the next years to come. Surely it took them too long to realize that making some room for Metaverse in their company will gonna be a huge promotion for them because this fast-food company is known to release limited edition toys and this time, they will gonna add NFT from the options. You can really say that they are affirming the new innovation which is the Metaverse.

IKD, if I can't put it into my mouth (no pun intended ;D), it's hard for me to see this succeeding in some meaningful way.

OK, yes, in terms of the branding and maybe something along the lines of virtual ordering it makes sense, at least at this stage.

Ehh can they not do the NFT part? The metaverse one is still up to debate since it's honestly confusing how they'd actually do it, but as for NFTs, I don't think they'd be able to release anything substantial that would actually last and be popular. They'd probably make more by partnering with big games like how Pizza Hut and KFC worked with Genshin Impact (though it was only on CN afaik?). It was a mess iirc, but it worked in terms of promotion/marketing imo.

Yes it is a good breakthrough for them to look to the future and I hope they are really serious about developing it,
even though I just started adopting the Metaverse I don't think it's a problem,
looks like it will be interesting we'll see later.

  -  As far as I know, there are other Mcdonald's franchises that accept cryptocurrency, I just don't remember what crypto it is, but as far as I know, there is a McDonald's franchise in the area of Taiwan that has already made such adoptions in the crypto space.

Now, if these McDonald's plans happen, it will be another good impact on our crypto believers, that's for sure. I hope these plans of Mcdonald's go ahead.

I still want to see what kind of NFTs and cryptocurrencies they want to create because maybe this can open the eyes of business owners to start exploring the crypto world so that it will change the business world. Yes, mass adoption has happened and is still going on but it will take more time to see a wave of people starting to use crypto. We'll look at what might be the next trend and hope that McDonald's will be able to have that success. But this is not an easy job to implement because they still have to research the market before releasing their newest product in the field of NFTs or cryptocurrencies.

Can at least, I just enjoying my Mac Burger ? ~xd.

Come one, it's just some hype. The buyer of these thing only from Crypto side, while they think can get a profit from that. Meanwhile the customer "McDonald" only want their fries and burger ~XD.

After #Metaverse word came out, everything become Metaverse it's cleary just following the trend and hype. Guess what? after the trend dead ?

Well, for me it makes no sense McDonalds join Metaverse, because my interest on it are the meals, which can't be purchased virtually. About NFTs it's just a matter of time until every famous companies launch their own collections of 10,000 unique virtual pieces to sell for million of dollars, but personally I also don't have any interest on it.

Interesting that by the half first decade of this century McDonalds was an example and reference of collectibles' developer, through the rewards launched to customers when acquiring the Happy Meal. Those were real unique items for collectors, including their unique characters, The Hamburglar, Grimace, Birdie and others, who were simply retired for some reason.

Instead of launching a NFT collection, I think they should improve their currently Happy Meal's physical collectibles and return the old characters to the business.

Those multi-billion dollar companies have complete departments with hundreds of employees working their and their only job is to find new fields or possibilities where their company can maybe earn money, because in the end end that is and will always be the main goal of big companies to earn as much money as possible. So in the end i am not surprised that one of the topic that is probably discussed at McDonalds is the possibility to be present in the biggest metaverse projects. I mean it is kind of a no-brainer. If the metaverse really becomes a huge success and gets adopted by the masses then it would be a big plus for every company to have a store or a representation there.

It could be just yet their other marketing idea, they are probably just trying out some new technology so you shouldn't think some kind of revolutionary change to their system with the presence of this metaverse.
moreover it's more likely that if this failing and doesn't attract as much attention from their customers, they'd just abandon it altogether.

seems like this metaverse released by mcdonalds was a fad, it was nothing they really serious about, eventually if metaverse trend dies out, it will also dies out, the thing with these metaverse is that they certainly seems really complicated that it isn't suited for the general costumers, I think mcdonald if they want to succeed in their implementation of the metaverse they should make it easier for their own customers to use otherwise it's just gonna be waste of money.

Adopting Metaverse or launching their own NFT doesn't necessarily means they are going to accept bitcoin, in fact doing these are mostly against the decentralized crypto such as bitcoin because now companies are involving in the capturing of monetary control all over the world for example Google is already in the finance field for years and Apple, tesla now McDonald's.

Yeah but the problem is how many people have the resources to access it? It would be good if the virtual cafe can be accessed easily through our handheld. That will have so many demands rather than using VR but it doesn't mean mcd shall not put VR tech on it too. That looks very interesting but still waiting for the implementation caused by it has been a very long time since the news about mcd wanna try to open virtual cafe. I hope that it will come true in the future.

Not sure how big impact to crypto believers though, yes McDo is a good store and one of the most recognizable around the world. But still depends what kind of Metaverse and how us will used and take advantage of it.

And with that, all Metaverse are hype isn't it? It's just how the project are going to be promoted, everyone is on the bandwagon right now and we haven't heard any company yet that says that their Metaverse is a success, in my opinion. So it will take some time before we know the impact of McDonald's Metaverse if it is a success or not.

this virtual ordering will just become some gimmicks, sure it makes them looks really modern but surely it will just become that one innovation where it's not really meaningful and could gotten rid off once it doesn't seems influential enough.
the thing with these companies adopting NFT technologies is that they didn't really bring good implementation with it and most of the time it just ended up as a gimmick and eventually failing.

McDonald's could make a one-off NFT that would allow only you to order McRib via/in the Metaverse and it gets delivered to you IRL, while all others would gotta go take a hike to a brick-and-mortar store.

That would be fun sight, seeing how people would outbid each other for a piece of "gourmand" history. ;D

We can expect it to be utilized by Mc Donald's, They are heading into metaverse just like any other big brands out there but surely they will put utilization to it like new way of ordering online unlike what we have now. The future is near and companies don't want to be late that's why they are building now so they won't be rushing. We can expect other big brands to make their own metaverse or collaborate with other metaverse soon as people see it as the future. Well we can say it's gimmicky but I'm sure it's a big plus to them as they have the technology that people will use or enjoy.

this is just trend that will not last long, we all know that some companies might trying riding the wave of trend but eventually their so called innovation would be forgotten overtime and they'd eventually abandoned this project, I guess this is the same thing with mcdonalds, they are just seeking their customers attention and maybe try to widen their coverage of customers. despite the fact that it could be really good idea in giving facilities inside metaverse to order some food but I guess we're too early for that kind of innovation.

Whatever comes out of it, people will still go to McDonalds for the fries and the broken ice cream machine and not necessarily their metaverse thingy :D Why do these huge corporations think that creating something in the metaverse is the next big thing when in reality, most people couldn't care less and are just plainly uninterested on the idea? Well if this would fix the issue on their ice cream machines then I'm totally all for it, but until then this is just a gimmick with not much for us consumers really.

Mostly because they need bandwagon ongoing trends to satisfy the investors, to create the optics they're keeping track with new potential revenue avenues, even if realisticly it's not a one-like in this case, but rather a brand awareness thing.