McDonald's Metaverse or just a Hype?

[Savemore]

Mass adoption is happening again! We are seeing it with digital transformations and now we are witnessing it in the physical world. There is no doubt that mass adoption is the future and it is something that most of the businesses should strive to incorporate into their business model. Try to imagine that all of the businesses will start accepting bitcoin as a mode of payment even it has a high volatility. It's kind of heaven for me who really want to use bitcoin as payment.

McDonald's are now starting to have ideas to incorporate the metaverse in their business model where they can sell virtual goods. The McDonald's has plan to release their own NFTs and also cryptocurrency that may use to purchase their good and services. What a great time to be alive, It is good to see that a billion dollar fast food restaurant are starting to adopt the change. If the idea of the McDonald's came true, for sure that a lot of fast food restaurant will also copy them that may start the revolution where the mass adoption will take place. Many people will become interested on bitcoin and other cryptocurrency if this happen.

https://www.mashed.com/765965/mcdonalds-wants-to-be-the-first-restaurant-in-the-metaverse/?fbclid=IwAR1BX1feZedw3iKhGBJW3iqtfSJwJ_nAf0_AbrsKC71q5iEGsuxR-tMq-GQ

[franky1]

the idea of metaverse / web3 WAS that instead of looking at a standard 2D webpage. people can walk around a virtual shopping mall* where users can walk around and see advertising** and they can see products in 3D and using an uploaded pic of their face can see themselves wearing certain t-shirts or denims. and then order it in the virtual shop and real shirts/denims get delivered to their real world home address
where walking around the mall they walk into a mcdonalds order a burger and uber-eats / just-eat/deliveroo/grubhub/doordash sends a real burger to your home

..
however they have wasted opportunity to instead sell virtual tokens(nft) of a virtual product that can only be played with in virtual land.. in short.. its just a game where your avatar is a cartoon character that cant even walk properly let alone buy stuff properly


* retailers buy virtual retail space (server hosting)
** retailers can buy advertising space inside the mall area(3d ad-sense)

[Dunamisx]

Try to imagine that all of the businesses will start accepting bitcoin as a mode of payment even it has a high volatility. It's kind of heaven for me who really want to use bitcoin as payment.

Before a business can talk bouyantly about going on the Metaverse technology they have to begin first with the most trending technology with bitcoin and blockchain technology in its system before they can now advance into the Metaverse world and it's research, this is part of which i believe McDonald could also join among the reputable organization to journey along with this after their acceptance of bitcoin, they should serve a lesson for others to follow, one step at a time.
 

McDonald's are now starting to have ideas to incorporate the metaverse in their business model where they can sell virtual goods.

McDonald's isn't the first to begin their research on the use of Metaverse technology incorporation but the truth is that the idea is still on a little more journey to become a reality since there are many companies and organizations planning and working towards this aspect.

[Erumo]

Everyone please welcome "eat-to-earn" app. It took to long for McDonalds to realize that cryptocurrency and NFT are new tomorrow. Id better say that they are late for the party. They can do whatever they want, but that wont work good for franchise promotion. Why spend billions, when devs, gamer, artists and basically everyone already use yellow M in their created content.

Id better work better on a menu, try to lower prices, as people complain that they are no longer cheap fast food.

Virtually you won't be full, when you are hungry irl !

[franky1]

Id better work better on a menu, try to lower prices, as people complain that they are no longer cheap fast food.

not the best example to link.. the dude bought a double bacon deluxe with large fries and a shake
its the most expensive option on the menu

however comparing a £$1 cheeseburger from 2018 to today. its more then £$1 and the meat patty is half as thin meaning £$0.50 of 2018 meat for £$1.20

either way. the metaverse was suppose to be a place where people can go to virtual concerts/football(soccer) games and see a live real world football(soccer) game with the new 3D view camera's on real pitches, where viewers pay for certain view vantage points in the stadiums
(streamed to peoples PC's) and they can at halftime order a meal that arrives at their real house to eat in the real world whilst watching the second half of the football(soccer) game

there has been a buzz about stadiums of premier, euro,world cup league stadium games using 3D cameras for the last decade.. i still dont know what meta are waiting for

[CryptounityCUT]

They found potential in the crypto world including metaverse. Actually, there are a lot of institutions that are preparing for this adoption, and they will change the world definitely.

[OgNasty]

We'll have to wait and see what comes of their development.  I've seen Walmart claim they have a metaverse ready to go.  Now McDonalds seems to want to create something.  There's no doubt that issuing digital collectibles is a no brainer from their end.  They can give their customers value or even profits just for eating their food, and it will cost them next to nothing.  When you think about how they've been giving toys away to entice children to want to go there for decades, the idea of rewarding everyone with digital collectibles that are essentially free to produce is one that will definitely see it's day.  Will it be cool or a gimmick?  That depends on the reaction to it.

[franky1]

We'll have to wait and see what comes of their development.  I've seen Walmart claim they have a metaverse ready to go.  Now McDonalds seems to want to create something.  There's no doubt that issuing digital collectibles is a no brainer from their end.  They can give their customers value or even profits just for eating their food, and it will cost them next to nothing.  When you think about how they've been giving toys away to entice children to want to go there for decades, the idea of rewarding everyone with digital collectibles that are essentially free to produce is one that will definitely see it's day.  Will it be cool or a gimmick?  That depends on the reaction to it.

hmm..
thinking of it from that prospective..
well a real world happy meal which comes with a free collectible fortnight/minecraft gun/skin or VIP server access.. might tempt the kids to ask parents to go mcdonalds more often

[sunsilk]

People are no longer optimistic with Metaverse and NFTs. The hype is done already thus, they're quite late to the party if they've announced to make their own NFTs.

It's not a problem at all if that's what they've got and they plan to release. That will be a matter of their own plan and development but what's music to our ears is if they wholly accept bitcoin as payment rather than have these NFTs that they won't know the future.

[DaveF]

We'll have to wait and see what comes of their development.  I've seen Walmart claim they have a metaverse ready to go.  Now McDonalds seems to want to create something.  There's no doubt that issuing digital collectibles is a no brainer from their end.  They can give their customers value or even profits just for eating their food, and it will cost them next to nothing.  When you think about how they've been giving toys away to entice children to want to go there for decades, the idea of rewarding everyone with digital collectibles that are essentially free to produce is one that will definitely see it's day.  Will it be cool or a gimmick?  That depends on the reaction to it.

I'm going with gimmick.
Over the years McD has a lot of the time had the ability to come up with something a bit different, and they started to and seemed to be going in that direction. And then stopped and did something that was more of a gimmick.

Here in NY they had food trailers. Basically they would drop a take out only restaurant someplace with a limited menu and higher prices BUT have some GOOD give away to go along with it. (beach pass, local water park pass, whatever) and people would line up to pay more for less to get a free thing.
Then they stopped with the 'real' gifts raised the prices even more and gave you contest entries.
And then it died. Think that was late 80s early 90s don't exactly remember the years.

Close to 30 years later when their app came out they were one of the earlier ones, and could have taken the lead. But nope, some perks and you could order the same food.

And decades of the same in between.

So I'm going with gimmick.

Long post about fast food, but I see it as systemic to so many BTC projects. We all look at them and think of the potential, and then see what really comes out and shake our heads.

-Dave

[Bitstar_coin]

Before a business can talk bouyantly about going on the Metaverse technology they have to begin first with the most trending technology with bitcoin and blockchain technology in its system before they can now advance into the Metaverse world and it's research, this is part of which i believe McDonald could also join among the reputable organization to journey along with this after their acceptance of bitcoin, they should serve a lesson for others to follow, one step at a time.

I can't seem to understand your point! It is blockchain and it is open source bro which means anybody can start from anywhere, it is not a must they have to own btc before joining the metaverse ecosystem. You make it sound like there is a guideline written somewhere by satoshi on how companies should approach adoption.
Maybe you are not following the metaverse news but believe me when I say it has gain more recognition from companies far known than McDonald. You should do more research on metaverse adoption to fully understand what I meant.

[avikz]

I am sure McDonald's had recently hired some non-sense marketing person who has came up with such non-sense idea. As a fast food chain, they must focus on Customer experience. Metaverse is an unknown territory for them. Where companies like Facebook is struggling and loosing money on their metaverse project, I am not sure what MCDONALD will do any differently!

Let's revisit this thread after a year when they will announce a huge loss on such utility less project which doesn't help their existing business.

[Leviathan.007]

Time after time I see more and more companies and famous people trying to become famous and use these chances like Metaverse.
McDonald's Metaverse can be a good step forward for their business in the future because they can have plans like eating to earn. I've many other similar plans like walking to earn to playing to earn and this can be the next step in this field.
However, that's too soon to start talking about it and I think we should wait for a few and see what the developers can create.

[o48o]

Mass adoption is happening again!
-cut-

I don't want to rain on your parade but you can't really adopt something that isn't ready yet. Remember what happened to The McRib NFT? Neither does anyone else, yet people were calling that adoption. And now they are making more?

So far collectables have been about scarcity, community and art. If a Coca-Cola makes generic advertisement poster and brings one of them to Louvre museum as an art, that isn't art being adopted, that's corporations advertising and trying to ride with a wave of the trend they don't fully grasp or respect. Adoption happens when there would be actual use cases for corporations. McDonald NFTs make me think low quality happy meal toys without any scarcity or class.

[Johnyz]

They found potential in the crypto world including metaverse. Actually, there are a lot of institutions that are preparing for this adoption, and they will change the world definitely.

Exactly, what we can do right now is just to wait for their official announcement especially their timeline because if we only rely to rumors or hype then we might invest on a wrong project. There’s a lot of companies now showing their interest to metaverse, that’s a big news and that can spark the mass adoption, in time it will happen and bull market will start to boost that adoption.

[TastyChillySauce00]

We'll have to wait and see what comes of their development.  I've seen Walmart claim they have a metaverse ready to go.  Now McDonalds seems to want to create something.  There's no doubt that issuing digital collectibles is a no brainer from their end.  They can give their customers value or even profits just for eating their food, and it will cost them next to nothing.  When you think about how they've been giving toys away to entice children to want to go there for decades, the idea of rewarding everyone with digital collectibles that are essentially free to produce is one that will definitely see it's day.  Will it be cool or a gimmick?  That depends on the reaction to it.

hmm..
thinking of it from that prospective..
well a real world happy meal which comes with a free collectible fortnight/minecraft gun/skin or VIP server access.. might tempt the kids to ask parents to go mcdonalds more often

lol you're wrong about that. that's pretty much the same as you ordering mcd online then the menu is sent to your house. There's no need for kids to ask parents to go to the Mcdonalds but what shall be done by the kids to order it through virtual cafe that will be made by Mcdonalds. that's pretty similar like you were ordering it online but with some visualizations.

[Savemore]

We'll have to wait and see what comes of their development.  I've seen Walmart claim they have a metaverse ready to go.  Now McDonalds seems to want to create something.  There's no doubt that issuing digital collectibles is a no brainer from their end.  They can give their customers value or even profits just for eating their food, and it will cost them next to nothing.  When you think about how they've been giving toys away to entice children to want to go there for decades, the idea of rewarding everyone with digital collectibles that are essentially free to produce is one that will definitely see it's day.  Will it be cool or a gimmick?  That depends on the reaction to it.

hmm..
thinking of it from that prospective..
well a real world happy meal which comes with a free collectible fortnight/minecraft gun/skin or VIP server access.. might tempt the kids to ask parents to go mcdonalds more often

lol you're wrong about that. that's pretty much the same as you ordering mcd online then the menu is sent to your house. There's no need for kids to ask parents to go to the Mcdonalds but what shall be done by the kids to order it through virtual cafe that will be made by Mcdonalds. that's pretty similar like you were ordering it online but with some visualizations.

These visualizations are the key for them to attract more customers to try to use their new business model and services. It's cool when you will order a burger through VR in your home, it's like you are in the real store. I also interested on the NFT's that they will launch because I'm a NFT guy who holds a lot of NFT. I also want to know what it is the uses of the NFT and if it is worth it to buy or not. If it is worth it to buy then I'll put spare money for it to not miss this kind of opportunities.

[Apocollapse]

I wonder what's the purpose of those people who collect McDonald's NFT instead of making quick profit? I think physical merchandise is better since you can show it to everyone and can be used as your collection, while in NFT you have no way to let everyone know and can't be used for collection in your house.

I'm pretty sure it's just a hype and the price will keep drop sooner or later, it's only good for the first collector.

[bakasabo]

This looks more like a fake to me. McDonalds, a company with billions and plans to advertise themselves through something called Metaverse, whos hype is decreasing of not finished? Company that spends millions on planning, testing, and is one of the last in line to jump into NFT/Metaverse trend? I cant imagine what they want to achieve with that. Sell virtual food? Or I will be able to order McDonalds delivery while being in virtual reality? I dont that I really need that, because I will have to take off virtual reality glasses anyway. Besides, we have a huge variety of delivery apps already, and McDonalds want to spend money on developing their own metaverse? Illogical.

[yazher]

They found potential in the crypto world including metaverse. Actually, there are a lot of institutions that are preparing for this adoption, and they will change the world definitely.

Yeah! surely this is their own method of riding to the future and they are only starting to adopt the new trend of Metaverse which will they gonna improve in the next years to come. Surely it took them too long to realize that making some room for Metaverse in their company will gonna be a huge promotion for them because this fast-food company is known to release limited edition toys and this time, they will gonna add NFT from the options. You can really say that they are affirming the new innovation which is the Metaverse.