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Alternate cryptocurrencies => Altcoin Discussion => Topic started by: TaoOfSaatoshi on December 22, 2014, 08:26:49 PM



Title: Darkcoin Branding
Post by: TaoOfSaatoshi on December 22, 2014, 08:26:49 PM
Please visit the Darkcointalk forum to hear the differing opinions on this issue, and then return here to vote:

https://darkcointalk.org/threads/whats-in-a-name-or-is-a-rose-by-any-othername-worth-the-trouble.3310/

Please note, this poll is just to get the lay of the land on the Darkcoin community's thoughts on this issue, results will not be binding on Darkcoin's future at this time!

Thank you for voting,

Tao


Title: Re: Darkcoin Branding
Post by: unent on December 22, 2014, 08:41:43 PM
If you change it's name anyone out of touch for a while will not even know it still exists.


Title: Re: Darkcoin Branding
Post by: oblox on December 22, 2014, 08:55:49 PM
If you change it's name anyone out of touch for a while will not even know it still exists.

No different than the case of changing from XCoin to Darkcoin. It's easier to rebrand now before getting larger. Besides, with the email blasts as is for all the mandatory upgrades, a name change and reasons why would easily be able to be mentioned to those on the list. Further, a client message, similarly to a new update prompt could also mention of the rebranding. It certainly shouldn't happen without a full PR detailing the reasons why or happen overnight. It should be well throughout with pros and cons weighed on both sides.

It's not as if you are exchanging your coins for a new coin, it's cosmetic more than anything to appeal to larger audiences.


Title: Re: Darkcoin Branding
Post by: RenegadeMan on December 22, 2014, 08:56:23 PM
It's not so much about "sticking to our roots" Tao, it's about the name's ability to instantly (InstantXly?) define that Darkcoin addresses the entire realm of ever increasing  government and big business incursion into the financial transactions of everyone. Its name is an immediate differentiator to Bitcoin and sets it apart from virtually everything else. While many people are very worried about the name's almost total (in perception) connection to the world of nefarious human activity, that's one way of defining the word "dark" and doesn't mean it will always be seen this way. The name carries connotations that are both positive and negative.

I've voted to keep it as Darkcoin; I don't think it could have a better name that ruffles feathers so much and gives it such an edge. There just isn't another name that comes close to cutting  through rhetoric and making it clear as to exactly what it achieves. So many businesses won't touch it, but many others will and as attitudes to the "I'm from the government. I'm here to help" assurance start to wane towards the realisation this is often a facade, there'll be greater widespread understanding as to what anonymity is really all about and the lights will start to come on in people's thinking.

Darkcoin; forever Dark!


Title: Re: Darkcoin Branding
Post by: oblox on December 22, 2014, 09:04:34 PM
It's not so much about "sticking to our roots" Tao, it's about the name's ability to instantly (InstantXly?) define that Darkcoin addresses the entire realm of ever increasing  government and big business incursion into the financial transactions of everyone. Its name is an immediate differentiator to Bitcoin and sets it apart from virtually everything else. While many people are very worried about the name's almost total (in perception) connection to the world of nefarious human activity, that's one way of defining the word "dark" and doesn't mean it will always be seen this way. The name carries connotations that are both positive and negative.

I've voted to keep it as Darkcoin; I don't think it could have a better name that ruffles feathers so much and gives it such an edge. There just isn't another name that comes close to cutting  through rhetoric and making it clear as to exactly what it achieves. So many businesses won't touch it, but many others will and as attitudes to the "I'm from the government. I'm here to help" assurance start to wane towards the realisation this is often a facade, there'll be greater widespread understanding as to what anonymity is really all about and the lights will start to come on in people's thinking.

Darkcoin; forever Dark!

Ruffles feathers, perhaps, but the average person struggling to understand bitcoin will be far less likely to want to adopt something named Darkcoin. By all means, I am 100% content with the name and leaving it as is... if everyone realizes any chance of mainstream adoption is off the table. Regulations aside (which will already be a hurdle due to the privacy-centric nature of the coin), there is far more perceived negativeness to the name as it stands. If it's agreed to stay the same, then wasting resources on mainstream adoption seems fruitless, and any large scale marketing firm should be able to further reiterate that fact. If the name stays, then market towards the neglected undergrounds markets--black market, gambling, and porn. The biggest problem I see right now with Darkcoin is the fact that it is trying to do too much with no clear direction. If you are pitching mainstream adoption, really, the name has to be changed. Mom and pop shops, grandmas, etc, just aren't going to understand it--even after the learning curve to understand crypto. If you are keeping it the same, then the push should be towards underground trade that is going to continue to happen regardless and gambling (large enough markets in their own right).

It's the stubbornness right now and the fanboyism in not seeing the forest through the trees to only look at the crypto market as the sole influence for branding.


Title: Re: Darkcoin Branding
Post by: TaoOfSaatoshi on December 22, 2014, 09:41:03 PM
Thanks for your responses so far, this will be an interesting thread, hopefully keeping branding talk off the main thread....


Title: Re: Darkcoin Branding
Post by: RenegadeMan on December 22, 2014, 09:50:20 PM
It's not so much about "sticking to our roots" Tao, it's about the name's ability to instantly (InstantXly?) define that Darkcoin addresses the entire realm of ever increasing  government and big business incursion into the financial transactions of everyone. Its name is an immediate differentiator to Bitcoin and sets it apart from virtually everything else. While many people are very worried about the name's almost total (in perception) connection to the world of nefarious human activity, that's one way of defining the word "dark" and doesn't mean it will always be seen this way. The name carries connotations that are both positive and negative.

I've voted to keep it as Darkcoin; I don't think it could have a better name that ruffles feathers so much and gives it such an edge. There just isn't another name that comes close to cutting  through rhetoric and making it clear as to exactly what it achieves. So many businesses won't touch it, but many others will and as attitudes to the "I'm from the government. I'm here to help" assurance start to wane towards the realisation this is often a facade, there'll be greater widespread understanding as to what anonymity is really all about and the lights will start to come on in people's thinking.

Darkcoin; forever Dark!

Ruffles feathers, perhaps, but the average person struggling to understand bitcoin will be far less likely to want to adopt something named Darkcoin. By all means, I am 100% content with the name and leaving it as is... if everyone realizes any chance of mainstream adoption is off the table. Regulations aside (which will already be a hurdle due to the privacy-centric nature of the coin), there is far more perceived negativeness to the name as it stands. If it's agreed to stay the same, then wasting resources on mainstream adoption seems fruitless, and any large scale marketing firm should be able to further reiterate that fact. If the name stays, then market towards the neglected undergrounds markets--black market, gambling, and porn. The biggest problem I see right now with Darkcoin is the fact that it is trying to do too much with no clear direction. If you are pitching mainstream adoption, really, the name has to be changed. Mom and pop shops, grandmas, etc, just aren't going to understand it--even after the learning curve to understand crypto. If you are keeping it the same, then the push should be towards underground trade that is going to continue to happen regardless and gambling (large enough markets in their own right).

It's the stubbornness right now and the fanboyism in not seeing the forest through the trees to only look at the crypto market as the sole influence for branding.

I agree with you Oblox (and enjoy all your posts too). The "Darkcoin's all about anonymity, but wait, it also now does InstantX which is a game changer!" is confusing if we start pushing InstantX as the main feature to facilitate wide-spread adoption. You're 100% right about mainstream adoption being off the table with the name Darkcoin; it's just never going to get up. The mere mention of the "dark net" or "dark markets" is a complete and total turn off for the mainstream. People who occupy the world of nine to five, regular income, stock-standard finances and bank accounts/credit cards will have about as much interest in a thing called Darkcoin as they will with Silkroad; they're just not going to have anything to do with it. So Darkcoin will initially be addressing the darker side of human financial transaction activity. And while I'm not at all comfortable to be marketing it this way (and frankly each time I hear someone getting all excited about how the drugs, gambling and porn industries "will just love it" it makes me feel even less attracted to it) I think the natural uptake in these realms will bolster Darkcoin and give it a huge leg up. Then, if we keep pushing for clarity that Darkcoin is about privacy as a human right, eventually the concept that, just because it's used by people doing illegal things doesn't mean it's "bad" in the same way that the US dollar is used by people doing illegal things yet it's not considered bad, will start to dawn on people and there'll be less worry about it.

There's a big fight brewing over privacy and the big guns (like what we saw from the MasterCard exec talking down crypto in his Youtube video) are going to attempt to convince the public that cash is bad and only the big financial institutions have the legitimacy and appropriate tools. During this mindset war, Darkcoin (with it's outrageously in-your-face name that describes exactly what its about) is likely to become the poster-child of what/why financial privacy is so important and it will be attacked on every front as being "badder than bad". I think its name will (over the very long term) be an asset but we're going to go through hell first.

The alternative is to completely re-brand but I think that's actually far riskier and I can't see what that pathway genuinely entails that will result in it having any specific edge. InstantX maybe, but that's a hell of a big unknown i.e. we really don't know if it's going to be "a few seconds" or 20 to 30 seconds or potentially longer once it's deployed for POS applications in the field. If InstantX still requires 30 seconds or so to confirm that's way longer than current credit cards can provide and it won't be acceptable (think about a long line of customers at the checkout at Walmart; 30 seconds for each customer where they're probably currently getting around 5 seconds adds long delays; retailers won't accept it).

Good discussion (and yes, the "fanboy" element worries me too).



Title: Re: Darkcoin Branding
Post by: Lauda on December 22, 2014, 09:58:01 PM
There is no need to go into this deeply. The matter is yet simple and complicated at the same time.
Here is an example: if Bitcoin was to be renamed this second to xxxcoin, it would be way to damaging for the coin and it would eventually die instead of progress.
You have your answer. Darkcoin was pretty well known over the course of the year.


Title: Re: Darkcoin Branding
Post by: astrobitcoin on December 22, 2014, 10:03:05 PM
if darkcoin changes name, can i make a coin called dark coin?   ???


Title: Re: Darkcoin Branding
Post by: oblox on December 22, 2014, 10:06:25 PM
There is no need to go into this deeply. The matter is yet simple and complicated at the same time.
Here is an example: if Bitcoin was to be renamed this second to xxxcoin, it would be way to damaging for the coin and it would eventually die instead of progress.
You have your answer. Darkcoin was pretty well known over the course of the year.

You're seriously trying to compare changing the name of something that has been established since 2008-2009 to something that is almost a year old. Further, Bitcoin having far more exposure, invested infrastructure and branding behind it? Please tell me this is not the basis of your argument... that's just silly. It would be far easier and productive trying to change the name now in Darkcoin than trying to change it years down the road.


Title: Re: Darkcoin Branding
Post by: RenegadeMan on December 22, 2014, 10:09:28 PM
if darkcoin changes name, can i make a coin called dark coin?   ???

Potentially yes (depending on the resources of the Darkcoin Foundation to try and restrict someone back-filling the hole left). And that is another reason why there's considerable risk associated with changing the name.


Title: Re: Darkcoin Branding
Post by: oblox on December 22, 2014, 10:17:21 PM
if darkcoin changes name, can i make a coin called dark coin?   ???

Potentially yes (depending on the resources of the Darkcoin Foundation to try and restrict someone back-filling the hole left). And that is another reason why there's considerable risk associated with changing the name.

It's difficult because unlike phone numbers and stock trading symbols, there is no limitation to (example, 6 months) how long a name or symbol is locked up to prevent someone else from using it. The rebranding would need to be immensely thought out from securing domain names, filing appropriate paperwork for the foundation on name change, and keeping exchanges and pools in the loop in order to make it successful. It's not impossible and it will take some effort but it all depends on if this effort is worth it from a pros/cons standpoint. Again, something the foundation and team need to discuss. There is no discounting the fact that Darkcoin as a name and brand has established itself in short order in the crypto world, but that's just one small market in global commerce with tens of thousands of brands. It's shortsighted to exclusively focus on crypto as a marketplace. But if you think small, you'll be small.


Title: Re: Darkcoin Branding
Post by: qwizzie on December 22, 2014, 10:20:00 PM
voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



  


Title: Re: Darkcoin Branding
Post by: oblox on December 22, 2014, 10:25:06 PM
voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



  

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have you brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.


Title: Re: Darkcoin Branding
Post by: qwizzie on December 22, 2014, 10:48:25 PM
voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



 

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have your brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

   
       





Title: Re: Darkcoin Branding
Post by: Lauda on December 22, 2014, 10:50:05 PM
There is no need to go into this deeply. The matter is yet simple and complicated at the same time.
Here is an example: if Bitcoin was to be renamed this second to xxxcoin, it would be way to damaging for the coin and it would eventually die instead of progress.
You have your answer. Darkcoin was pretty well known over the course of the year.

You're seriously trying to compare changing the name of something that has been established since 2008-2009 to something that is almost a year old. Further, Bitcoin having far more exposure, invested infrastructure and branding behind it? Please tell me this is not the basis of your argument... that's just silly. It would be far easier and productive trying to change the name now in Darkcoin than trying to change it years down the road.
No I'm not trying, I've compared them.
Go ahead change the name and see what happens.


Title: Re: Darkcoin Branding
Post by: oblox on December 22, 2014, 10:52:02 PM
voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



  

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have your brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

    
      

I'll be the first to admit, every other name change suggestion till now (and it seems to happen every couple of months) I have been against, but with recent developments of InstantX, it seems now there is much more potential in usage than just those focusing on privacy. I think it's worth at least discussing. There is a very real possibility that nothing comes about, but at least it is discussed from those at have vested interests in the coin itself and to those that MIGHT be future users down the road. Having an educational discussion about pros and cons is good for the coin. Anyone that thinks having these sorts of things will negatively impact the coin only further proves that the community and market as is, is too small and impressionable.


Title: Re: Darkcoin Branding
Post by: oblox on December 22, 2014, 10:54:05 PM
There is no need to go into this deeply. The matter is yet simple and complicated at the same time.
Here is an example: if Bitcoin was to be renamed this second to xxxcoin, it would be way to damaging for the coin and it would eventually die instead of progress.
You have your answer. Darkcoin was pretty well known over the course of the year.

You're seriously trying to compare changing the name of something that has been established since 2008-2009 to something that is almost a year old. Further, Bitcoin having far more exposure, invested infrastructure and branding behind it? Please tell me this is not the basis of your argument... that's just silly. It would be far easier and productive trying to change the name now in Darkcoin than trying to change it years down the road.
No I'm not trying, I've compared them.
Go ahead change the name and see what happens.

Might as well compare apples to oranges then. No one is saying a name change will happen, but it's worth discussing as adults vs just blindly following the herd.


Title: Re: Darkcoin Branding
Post by: TaoOfSaatoshi on December 22, 2014, 11:06:57 PM
voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



 

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have your brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

   
       




It doesn't matter where we have this discussion, it is the internet, anyone can find it no matter where it is held. I welcome the opinions of outsiders, who have a totally different perspective from us.

I hope that any future branding talk will be kept here, and off the main thread.

This has gone on for too long. My stance is pro-name change, but I respect the valued opinions of my fellow Darkcoiners, and will support whatever decision is made.

Discussion, and the ideas that come from them, don't need to be hidden.


Title: Re: Darkcoin Branding
Post by: Lauda on December 22, 2014, 11:44:21 PM
No I'm not trying, I've compared them.
Go ahead change the name and see what happens.

Might as well compare apples to oranges then. No one is saying a name change will happen, but it's worth discussing as adults vs just blindly following the herd.
Why wouldn't one compare apples with oranges? Unless oranges are a vegetable for you.  :)
Wasting time discussing a possible, yet useless name change isn't helping. Either learn how to code or contribute via some other way. That would benefit the coin more than changing its name.


Title: Re: Darkcoin Branding
Post by: Ignition75 on December 22, 2014, 11:52:29 PM
It's not so much about "sticking to our roots" Tao, it's about the name's ability to instantly (InstantXly?) define that Darkcoin addresses the entire realm of ever increasing  government and big business incursion into the financial transactions of everyone. Its name is an immediate differentiator to Bitcoin and sets it apart from virtually everything else. While many people are very worried about the name's almost total (in perception) connection to the world of nefarious human activity, that's one way of defining the word "dark" and doesn't mean it will always be seen this way. The name carries connotations that are both positive and negative.

I've voted to keep it as Darkcoin; I don't think it could have a better name that ruffles feathers so much and gives it such an edge. There just isn't another name that comes close to cutting  through rhetoric and making it clear as to exactly what it achieves. So many businesses won't touch it, but many others will and as attitudes to the "I'm from the government. I'm here to help" assurance start to wane towards the realisation this is often a facade, there'll be greater widespread understanding as to what anonymity is really all about and the lights will start to come on in people's thinking.

Darkcoin; forever Dark!

Agreed, "Dark" is marketing nirvana, it provides a blank canvass for people to see what they want to see when they think of the brand...



Title: Re: Darkcoin Branding
Post by: TaoOfSaatoshi on December 23, 2014, 12:04:34 AM
No I'm not trying, I've compared them.
Go ahead change the name and see what happens.

Might as well compare apples to oranges then. No one is saying a name change will happen, but it's worth discussing as adults vs just blindly following the herd.
Why wouldn't one compare apples with oranges? Unless oranges are a vegetable for you.  :)
Wasting time discussing a possible, yet useless name change isn't helping. Either learn how to code or contribute via some other way. That would benefit the coin more than changing its name.
Perhaps you've heard of TAO's MASTERNODE SETUP GUIDE FOR DUMMIES? DARKCOIN WORLDWIDE? The DARKCOIN CHAMELEON with over 1,100 followers? I'm doing plenty for Darkcoin, yet I STILL favour a name change...
Don't belittle other's opinions this way...


Title: Re: Darkcoin Branding
Post by: TaoOfSaatoshi on December 23, 2014, 12:07:28 AM
It's not so much about "sticking to our roots" Tao, it's about the name's ability to instantly (InstantXly?) define that Darkcoin addresses the entire realm of ever increasing  government and big business incursion into the financial transactions of everyone. Its name is an immediate differentiator to Bitcoin and sets it apart from virtually everything else. While many people are very worried about the name's almost total (in perception) connection to the world of nefarious human activity, that's one way of defining the word "dark" and doesn't mean it will always be seen this way. The name carries connotations that are both positive and negative.

I've voted to keep it as Darkcoin; I don't think it could have a better name that ruffles feathers so much and gives it such an edge. There just isn't another name that comes close to cutting  through rhetoric and making it clear as to exactly what it achieves. So many businesses won't touch it, but many others will and as attitudes to the "I'm from the government. I'm here to help" assurance start to wane towards the realisation this is often a facade, there'll be greater widespread understanding as to what anonymity is really all about and the lights will start to come on in people's thinking.

Darkcoin; forever Dark!

Agreed, "Dark" is marketing nirvana, it provides a blank canvass for people to see what they want to see when they think of the brand.
You don't think there's more potential in a name that doesn't alienate large swaths of people?


Title: Re: Darkcoin Branding
Post by: qwizzie on December 23, 2014, 12:23:14 AM
voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



 

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have your brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

   
       




It doesn't matter where we have this discussion, it is the internet, anyone can find it no matter where it is held. I welcome the opinions of outsiders, who have a totally different perspective from us.

I hope that any future branding talk will be kept here, and off the main thread.

This has gone on for too long. My stance is pro-name change, but I respect the valued opinions of my fellow Darkcoiners, and will support whatever decision is made.

Discussion, and the ideas that come from them, don't need to be hidden.

This does not need to be fought out in the altcoin section either, it was never necessary before so why start it now ? This is degrading Darkcoin and the community
it stands for. And by the way this is not a discussion, this is a select group of people rejecting everything thats being said about keeping the name Darkcoin, there is a difference.

I'm done with this topic and i'm deeply displeased with how you handled this Tao ! Good luck with those opinions of the outsiders ..

     



 


Title: Re: Darkcoin Branding
Post by: youngmike on December 23, 2014, 12:32:10 AM
We should stick to our bag holding roots  :)


Title: Re: Darkcoin Branding
Post by: TaoOfSaatoshi on December 23, 2014, 12:44:41 AM
voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



 

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have your brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

   
       




It doesn't matter where we have this discussion, it is the internet, anyone can find it no matter where it is held. I welcome the opinions of outsiders, who have a totally different perspective from us.

I hope that any future branding talk will be kept here, and off the main thread.

This has gone on for too long. My stance is pro-name change, but I respect the valued opinions of my fellow Darkcoiners, and will support whatever decision is made.

Discussion, and the ideas that come from them, don't need to be hidden.

This does not need to be fought out in the altcoin section either, it was never necessary before so why start it now ? This is degrading Darkcoin and the community
it stands for. And by the way this is not a discussion, this is a select group of people rejecting everything thats being said about keeping the name Darkcoin, there is a difference.

I'm done with this topic and i'm deeply displeased with how you handled this Tao ! Good luck with those opinions of the outsiders ..

     



 
I reiterate, this is just a discussion, and a place to have opinions displayed that don't have to clutter the main thread.
Like I said before, I respect everyone's opinion, even ones that differ from mine.

If we decide to keep the name Darkcoin, I will still work as tirelessly as before, because I strongly believe in the tech!
Thanks again to everyone for their opinions here.


Title: Re: Darkcoin Branding
Post by: TaoOfSaatoshi on December 23, 2014, 12:45:59 AM
I have nothing of value to contribute to this conversation  :)

True, and now you're ignored.


Title: Re: Darkcoin Branding
Post by: Bizmark13 on December 23, 2014, 01:31:21 AM
Isn't Darkcoin a niche coin? Is Darkcoin really intended to be used by mom and pop shops and grandmas? Just because something doesn't have mainstream adoption doesn't mean it can't be successful. I always thought of DRK as being the equivalent of, say, Tor Browser. Most normal people would use Firefox, Chrome, or IE as their main browser but some might use Tor exclusively or during times when they need privacy. Most normal people would use Bitcoin as their main currency and DRK would occupy a similar niche to that of Tor or I2P.


Title: Re: Darkcoin Branding
Post by: BitcoinBoost on December 23, 2014, 01:54:00 AM
No I'm not trying, I've compared them.
Go ahead change the name and see what happens.

Might as well compare apples to oranges then. No one is saying a name change will happen, but it's worth discussing as adults vs just blindly following the herd.
Why wouldn't one compare apples with oranges? Unless oranges are a vegetable for you.  :)
Wasting time discussing a possible, yet useless name change isn't helping. Either learn how to code or contribute via some other way. That would benefit the coin more than changing its name.

Solid.


Title: Re: Darkcoin Branding
Post by: darkota on December 23, 2014, 02:00:02 AM
Change the name of Darkcoin and it will be the official end of Darkcoin...Let's get real here. Darkcoin has a large instamine; we know this, it's goal is anonymity; we know this.

Now, do you really think the average person will use Darkcoin with it's high ass instamine, in cases other than attempting to launder money and buying/selling drugs and other illegal items?

It definitely won't be a store of value, now or ever(instamine). So you might as well stick with what it's for.


Title: Re: Darkcoin Branding
Post by: DiCE1904 on December 23, 2014, 02:12:06 AM
Isn't Darkcoin a niche coin? Is Darkcoin really intended to be used by mom and pop shops and grandmas? Just because something doesn't have mainstream adoption doesn't mean it can't be successful. I always thought of DRK as being the equivalent of, say, Tor Browser. Most normal people would use Firefox, Chrome, or IE as their main browser but some might use Tor exclusively or during times when they need privacy. Most normal people would use Bitcoin as their main currency and DRK would occupy a similar niche to that of Tor or I2P.


This is why I voted no


Title: Re: Darkcoin Branding
Post by: Cryptosis on December 23, 2014, 02:25:23 AM
Isn't Darkcoin a niche coin? Is Darkcoin really intended to be used by mom and pop shops and grandmas? Just because something doesn't have mainstream adoption doesn't mean it can't be successful. I always thought of DRK as being the equivalent of, say, Tor Browser. Most normal people would use Firefox, Chrome, or IE as their main browser but some might use Tor exclusively or during times when they need privacy. Most normal people would use Bitcoin as their main currency and DRK would occupy a similar niche to that of Tor or I2P.
Nailed it, and I would add that this is why most of us are here & why we support it so much. Those who argue it's needs a name change for major adoption I ask you this, you view dark as having the potential for mass adoption bit you don't think people will look past a name? You did, and you still support and use it, how could you possibly think others wouldn't as well. This is all speculation on what other people woul like and this type of thinking always goes down in flames. You cannot predict what someone else will like or use but u can make a basis off what you like and use which would seem to say dark is the perfect name/branding for what it was created for. Please let's put this behind us once and for all.


Title: Re: Darkcoin Branding
Post by: strix on December 23, 2014, 04:12:45 AM
voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



 

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have your brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

   
       




It doesn't matter where we have this discussion, it is the internet, anyone can find it no matter where it is held. I welcome the opinions of outsiders, who have a totally different perspective from us.

I hope that any future branding talk will be kept here, and off the main thread.

This has gone on for too long. My stance is pro-name change, but I respect the valued opinions of my fellow Darkcoiners, and will support whatever decision is made.

Discussion, and the ideas that come from them, don't need to be hidden.

This does not need to be fought out in the altcoin section either, it was never necessary before so why start it now ? This is degrading Darkcoin and the community
it stands for. And by the way this is not a discussion, this is a select group of people rejecting everything thats being said about keeping the name Darkcoin, there is a difference.

I'm done with this topic and i'm deeply displeased with how you handled this Tao ! Good luck with those opinions of the outsiders ..
 
Qwizzie, while I do not feel as you, that Tao is out of line, I agree that DCT is the more appropriate place for these discussions. At this point we are well into the fourth page of a generally reasoned discussion. You might be surprised to find that the pro-name-change side seems to have the upper-hand (both numerically and, I think logically (but I am admittedly prejudiced)) I for one would appreciate it if you would present your views there, and rebut some of the ideas that I and others have presented.

For all those serious about the future of Darkcoin, please go ahead and make your opinion known by voting here, but leave the name-calling and rancor, and have a reasoned discussion with us at DCT. It is especially  important that those opposed to changing the name, and who can reasonably present their position and rebut the logic presented by the other side, let their voice be heard.

Peace to you all...


Title: Re: Darkcoin Branding
Post by: strix on December 23, 2014, 04:20:02 AM
Isn't Darkcoin a niche coin? Is Darkcoin really intended to be used by mom and pop shops and grandmas? Just because something doesn't have mainstream adoption doesn't mean it can't be successful. I always thought of DRK as being the equivalent of, say, Tor Browser. Most normal people would use Firefox, Chrome, or IE as their main browser but some might use Tor exclusively or during times when they need privacy. Most normal people would use Bitcoin as their main currency and DRK would occupy a similar niche to that of Tor or I2P.
Nailed it, and I would add that this is why most of us are here & why we support it so much. Those who argue it's needs a name change for major adoption I ask you this, you view dark as having the potential for mass adoption bit you don't think people will look past a name? You did, and you still support and use it, how could you possibly think others wouldn't as well. This is all speculation on what other people woul like and this type of thinking always goes down in flames. You cannot predict what someone else will like or use but u can make a basis off what you like and use which would seem to say dark is the perfect name/branding for what it was created for. Please let's put this behind us once and for all.
Cryptosis (love the name;-) you make a reasoned and impassioned plea. Please come present it on DCT, I believe I have a response that you might appreciate, and would like to hear your rebuttal, but this is not the venue. :)

Peace to you my friend



Title: Re: Darkcoin Branding
Post by: TaoOfSaatoshi on December 23, 2014, 04:40:45 AM
Yes, this was only meant to be the poll location...


Title: Re: Darkcoin Branding
Post by: oblox on December 23, 2014, 04:41:58 AM
Isn't Darkcoin a niche coin? Is Darkcoin really intended to be used by mom and pop shops and grandmas? Just because something doesn't have mainstream adoption doesn't mean it can't be successful. I always thought of DRK as being the equivalent of, say, Tor Browser. Most normal people would use Firefox, Chrome, or IE as their main browser but some might use Tor exclusively or during times when they need privacy. Most normal people would use Bitcoin as their main currency and DRK would occupy a similar niche to that of Tor or I2P.
Nailed it, and I would add that this is why most of us are here & why we support it so much. Those who argue it's needs a name change for major adoption I ask you this, you view dark as having the potential for mass adoption bit you don't think people will look past a name? You did, and you still support and use it, how could you possibly think others wouldn't as well. This is all speculation on what other people woul like and this type of thinking always goes down in flames. You cannot predict what someone else will like or use but u can make a basis off what you like and use which would seem to say dark is the perfect name/branding for what it was created for. Please let's put this behind us once and for all.

No, I invested in it strictly from an underground market standpoint initially knowing full well that the chance at large scale adoption would be slim to nil. As is, the global commerce is about $1.8 trillion usd and even achieving 1% of 1% would be fine by me. As InstantX came into play, another broad area of the market opened up. To really hammer home exposure, a name can limit large scale adoption. You can obviously live in your fantasy worlds that people will overcome associations with Dark and negativity but there will still be a large majority that won't change. Good luck changing the English language and meaning behind it, especially as time has past.


Title: Re: Darkcoin Branding
Post by: HCLivess on December 23, 2014, 09:18:13 AM
All this coin has is branding  ;D


Title: Re: Darkcoin Branding
Post by: r-ando on December 23, 2014, 03:54:07 PM
voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



  

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have your brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

    
        





I know, thats what I tried to explain to them yesterday too… I also think its odd to have this conversation without the development team initiating the discussion.

Its coming off as a form of trolling to me at least in effect and that is what counts.

If it isn't trolling, shouldn't you be at least concerned about the image you are creating and that it could be perceived this way? (sorry trying to create…) If you don't understand how this could be negatively perceived and how it is important to manage potentially negative situations from a branding perspective, then we will have troubles communicating in the future.

For people that are supposed to be concerned with marketing Darkcoin, I am witnessing a lack of concern with regards to creating bad news or uncertainty which amounts to the same thing…

Example: Tao, big love for my Canadian buddy, :) and with all sincerity I really appreciate the work you do for Darkcoin, but let me express my somewhat unsympathetic view of this: A few days ago you were on the bitcoin rush episode promoting Darkcoin, a few days later you are supporting a name change because you say Darkcoin is limiting adoption…. Imagine the possible mixed signals for a potential investor or current investors! This is what this is possibly spelling out: we don't know who we are, we don't know where we are going and we don't know how to get there. And you seem to be a representative of the coin, so if you don't believe in it why should they? Should I? I do.

Investor thinking: This is a potential PR mess, should I sell my Darkcoin now to buy them back cheaper later after I crash the market? Or simply sell and rebuy after the uncertainty if I feel like it. I won't do this of course, I'm a Darkcoin supporter, but some smartish people would understand that this would probably be beneficial in a climate of uncertainty. Good thing I have faith in Evan and Holder and Vertoe and put my trust in them, I don't know much about the other developers yet but I have faith in them too…. And they haven't spoken on this as far as I can tell.

Actually we do know how to get were we are going… We are Darkcoin, we are a global currency and we will get there through hard work, the best talent, technology, strategy and determination. Why? Because we know we are bringing a beautiful thing to the world, that is its own reward and its own right. In addition, the online business global super trend we are provided with in our lifetime clears the skies and provides the rear wind for sailing.

If a name change is proposed it should be the development team that initiates the discussion. I don't even see this as a legitimate question or issue and will no longer entertain. If the development team initiates a vote I will participate.

No offence intended to the people initiating these threads all over the place, but I don't recognize your legitimacy to put into question our identity.

The only real conclusion I have developed from this discussing is that some people like the name and model and some people don't and this will never change whatever the name is. Same as everything else in this world…

 I would have hoped that if this subject would be addressed it would be done in a way that didn't potentially project an illusion of uncertainty on the project, supposed marketing geniuses so sure of themselves repeating comments that Darkcoin will never be adopted if we don't change the name. Thats just negative thinking and I send it back to the senders on behalf of Darkcoin with all of my power. :)

Maybe the name should be changed one day, but there is a way to do things like that and such a process requires initiation and oversight by the core development team, we are still at development stage for now and we don't even really know what else Evan is reserving as a surprise for Darkcoin… I think such a change would necessitate strategy and thinking beyond what has been provided so far in this discussion for a rebranding. I haven't even seen a properly established reformulated business plan, much less anything outlying the positive changes that plan would have compared to the existing plan. I've rarely heard a supposed perfect marketing strategy or rebranding suggestion so seemingly single-minded and so lacking in real substance or planning. Whats also funny is they call the current supporters of Darkcoin single-minded for supporting the actual name of the coin we are invested in, its current direction, creating services for and trying to promote, right now…

Dash: because its fast, what if someone becomes faster?
Dark: Because its private and you can't become more private than private. We should build on our core competencies not toss them aside, its like tossing aside the foundation. imo  Where did this Dash thing even come from hahaha? Instant secure payment worldwide: Darkcoin   

I think we should start referring to it as D cash if anything other than Darkcoin.


Title: Re: Darkcoin Branding
Post by: oblox on December 23, 2014, 05:22:38 PM
voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



 

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have your brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

   
       





I know, thats what I tried to explain to them yesterday too… I also think its odd to have this conversation without the development team initiating the discussion.

Its coming off as a form of trolling to me at least in effect and that is what counts.

If it isn't trolling, shouldn't you be at least concerned about the image you are creating and that it could be perceived this way? (sorry trying to create…) If you don't understand how this could be negatively perceived and how it is important to manage potentially negative situations from a branding perspective, then we will have troubles communicating in the future.

For people that are supposed to be concerned with marketing Darkcoin, I am witnessing a lack of concern with regards to creating bad news or uncertainty which amounts to the same thing…

Example: Tao, big love for my Canadian buddy, :) and with all sincerity I really appreciate the work you do for Darkcoin, but let me express my somewhat unsympathetic view of this: A few days ago you were on the bitcoin rush episode promoting Darkcoin, a few days later you are supporting a name change because you say Darkcoin is limiting adoption…. Imagine the possible mixed signals for a potential investor or current investors! This is what this is possibly spelling out: we don't know who we are, we don't know where we are going and we don't know how to get there. And you seem to be a representative of the coin, so if you don't believe in it why should they? Should I? I do.

Investor thinking: This is a potential PR mess, should I sell my Darkcoin now to buy them back cheaper later after I crash the market? Or simply sell and rebuy after the uncertainty if I feel like it. I won't do this of course, I'm a Darkcoin supporter, but some smartish people would understand that this would probably be beneficial in a climate of uncertainty. Good thing I have faith in Evan and Holder and Vertoe and put my trust in them, I don't know much about the other developers yet….

Actually we do know how to get were we are going… We are Darkcoin, we are a global currency and we will get there through hard work, the best talent, technology, strategy and determination. Why? Because we know we are bringing a beautiful thing to the world, that is its own reward and its own right. In addition, the online business global super trend we are provided with in our lifetime clears the skies and provides the rear wind for sailing.

If a name change is proposed it should be the development team that initiates the discussion. I don't even see this as a legitimate question or issue and will no longer entertain. If the development team initiates a vote I will participate.

No offence intended to the people initiating these threads all over the place, but I don't recognize your legitimacy.

The only real conclusion I have developed from this discussing is that some people like the name and model and some people don't and this will never change whatever the name is. Same as everything else in this world…

 I would have hoped that if this subject would be addressed it would be done in a way that didn't potentially project an illusion of uncertainty on the project, supposed marketing geniuses so sure of themselves repeating comments that Darkcoin will never be adopted if we don't change the name. Thats just negative thinking and I send it back to the senders on behalf of Darkcoin with all of my power. :)

Maybe the name should be changed one day, but there is a way to do things like that and such a process requires initiation and oversight by the core development team, after all we are still at development stage for now and we don't even really know what else Evan is reserving as a surprise for Darkcoin.... I've rarely heard a supposed perfect marketing strategy or rebranding suggestion so seemingly single-minded and so lacking in real substance or planning. Come back with a business plan if you feel so strongly about this? Whats also funny is they call the current supporters of Darkcoin single-minded for supporting the actual name of the coin we are invested in, creating services for and trying to promote, right now…

The development team should be doing what they do best: developing the coin (coding new features, fixing bugs, etc). The Foundation on the other hand (which Evan happens to be a part of), should in involved in the discussion. As stated on DCT, if you really feel having an open discussion weighing the pros and cons to a community-driven project is going to "crash the market" then it further proves the point that the existing market is small and nimble. Darkcoin is no longer solely a privacy-centric coin. There will be people that might be driven to use it simply from the standpoint of instantx. Isn't it at least worth discussing whether or not the existing name hinders wider adoption? We all want to see Darkcoin succeed (at least the people holding Darkcoin that is) and having an educational, community-driven discussion is a way to let it all air out. No names have been decided and it's still at the point of weighing pros and cons. You make it sound like there is already a name out there, that's not the point of this discussion at the moment.

There are real people and merchants turned off by the name Darkcoin. It should be discussed if there is enough potential for future adoption including these people or not. I'd wager yes, but you're free to derive your own opinions. You could easily burn the resources engaging a marketing firm that will more than likely tell you the exact same thing... it's far more likely you are excluding demographics based on the name (and certainly having a far more difficult time with adoption) than if a different, more neutral, fluent name was decided.

The people voting against it really need to list why they aren't for it... after all, this is a pros and cons. To simply say, oh, well it got us to where we are today isn't really solid logic. $10 million dollars in terms of brands globally is peanuts, no matter which way you slice it. There is no denying it got us to where we are now, but as we transition into being a currency that offers more than just privacy, it seems like it is worth at least some discussion.


Title: Re: Darkcoin Branding
Post by: bigrcanada on December 23, 2014, 05:34:04 PM


Maybe the name should be changed one day, but there is a way to do things like that and such a process requires initiation and oversight by the core development team, after all we are still at development stage for now and we don't even really know what else Evan is reserving as a surprise for Darkcoin.... I've rarely heard a supposed perfect marketing strategy or rebranding suggestion so seemingly single-minded and so lacking in real substance or planning. Come back with a business plan if you feel so strongly about this? Whats also funny is they call the current supporters of Darkcoin single-minded for supporting the actual name of the coin we are invested in, creating services for and trying to promote, right now…

The name is only one of many very important items that should be visited and planned out, and I'm very confident that Evan has this planned out far more then many here realize.

I also would agree with r-ando.  As the very first brick and mortar business to accept Darkcoin back in February/March, I would say I have one of the best insights to "public" response or lack of and customer feedback(that is a topic for another day).  As a business owner...and not a techie I have a very different perspective.  The problem I see is we have many people in here that have NO CONCEPT of financial systems, marketing and just general business acumen.  This is a big problem when one is trying to promote a financial instrument.  

For perspective...My company is nearly worth the market cap of this coin! and I'm one of the smallest wineries in my region...a tiny player. What we have are many people here have no business or financial systems knowledge.  What is needed is a board of professionals from multiple areas, Financial, Business, Software Developers and Marketers.  We need  a "business plan" in essence...this is BUSINESS 101!  If I were asked  I would certainly be interested in sitting on said board.  

Rich



Title: Re: Darkcoin Branding
Post by: bigrcanada on December 23, 2014, 05:38:31 PM


The people voting against it really need to list why they aren't for it... after all, this is a pros and cons. To simply say, oh, well it got us to where we are today isn't really solid logic. $10 million dollars in terms of brands globally is peanuts, no matter which way you slice it. There is no denying it got us to where we are now, but as we transition into being a currency that offers more than just privacy, it seems like it is worth at least some discussion.

oblox...well elocuted.   Again...I'm for being part of any board of foundation that wants a real brick and mortar perspective.  Discussion is healthy and one of the reasons why I love this group!  Rich


Title: Re: Darkcoin Branding
Post by: r-ando on December 23, 2014, 05:46:19 PM
Well said Rich, a business plan would be nice to present to possible investors for the foundation too I imagine… I can help with that if its needed if we decide on that path since I have formulated business plans before. I'm sure many people have experience with that here... It just takes a while…  :) You basically say who you are, where you are going and how you are going to get there and why they should invest. Over a few numbered pages of course… Title page pointing out different main parts, etc…

And I agree with oblox that 10 m market cap is a stepping stone in Darkcoin's history and rise to fame. I can't wait to discuss this with you oblox in X years when it is worth closer to 1 b market cap, whichever name people will be using then, maybe I'll be cheering good job oblox back in december 2014... or you will be saying good job!  :)


Title: Re: Darkcoin Branding
Post by: TaoOfSaatoshi on December 23, 2014, 06:09:30 PM
I see the Canucks have hijacked this thread!

Thank you guys for your valued inputs.


Title: Re: Darkcoin Branding
Post by: TaoOfSaatoshi on December 23, 2014, 07:13:58 PM
Thank you to everyone for their inputs into this matter.

After reading through the comments, I realize that while the intent was good, my methods may not have been. I am human, and this will not be the last mistake I ever make.

I sure have created a bit of a storm here, huh?

While I never intended this thread to become a discussion thread, and posted the link to Darkcointalk, I realize now that it was inevitable for chatter to happen here as well.

I would like to respond to the various comments that I have come across here.


Ruffles feathers, perhaps, but the average person struggling to understand bitcoin will be far less likely to want to adopt something named Darkcoin. By all means, I am 100% content with the name and leaving it as is... if everyone realizes any chance of mainstream adoption is off the table. Regulations aside (which will already be a hurdle due to the privacy-centric nature of the coin), there is far more perceived negativeness to the name as it stands. If it's agreed to stay the same, then wasting resources on mainstream adoption seems fruitless, and any large scale marketing firm should be able to further reiterate that fact. If the name stays, then market towards the neglected undergrounds markets--black market, gambling, and porn. The biggest problem I see right now with Darkcoin is the fact that it is trying to do too much with no clear direction. If you are pitching mainstream adoption, really, the name has to be changed. Mom and pop shops, grandmas, etc, just aren't going to understand it--even after the learning curve to understand crypto. If you are keeping it the same, then the push should be towards underground trade that is going to continue to happen regardless and gambling (large enough markets in their own right).

It's the stubbornness right now and the fanboyism in not seeing the forest through the trees to only look at the crypto market as the sole influence for branding.

This is the driving thrust of the message that we in the pro-name change camp are trying to get across. Understand, I didn't start this discussion, it was being talked about long before I created this poll. I simply felt this community needed to get on the same page, and one side had to put up or shut up. From the early poll results, that side is the one I support. I am a Darkcoiner forever, and I will still devote 100% of my efforts to this coin, as I believe in the tech. Evan knows this, as I have brought up suggestions that have been rejected before (i.e. DarkMix)

There is no need to go into this deeply.

I disagree, I think that it is a valuable discussion we need to have. Judging by the poll results, there are many people who feel the same as I do. However, this was not the place to host such a poll, and I admit that and apologize.

voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

These exactly, were my thoughts in creating this poll. Putting this to bed, once and for all. The sentiment is there to go in either direction, so to be on the same page is key.

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have you brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

Oblox once again peers into our souls and articulates the position for changing the name. This is the place myself and others are coming from. We care deeply about this coin, and want to see it succeed, and we think that the best Darkcoin or DASH is one that the mainstream public can relate to.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

Judging by the poll results, Qwizzie's first statement is incorrect. There are a lot of people who feel this way. Your second point, I agree with 100%, and it is my only regret in this matter. This was not the place for this poll, admittedly.

Might as well compare apples to oranges then. No one is saying a name change will happen, but it's worth discussing as adults vs just blindly following the herd.

This comment may be a little condescending, but the idea is there that we could be so much better with proper branding. With that said, I reiterate, I will respect whatever decision is made, and devote 100% of my efforts to this cause. I love the tech, and want to see what we can do with it.

Agreed, "Dark" is marketing nirvana, it provides a blank canvass for people to see what they want to see when they think of the brand...

An opposing view to my own, but a respected one. I love this comment, Cheers Ignition75!

This does not need to be fought out in the altcoin section either, it was never necessary before so why start it now ? This is degrading Darkcoin and the community
it stands for. And by the way this is not a discussion, this is a select group of people rejecting everything thats being said about keeping the name Darkcoin, there is a difference.

I'm done with this topic and i'm deeply displeased with how you handled this Tao ! Good luck with those opinions of the outsiders ..

Again, qwizzie is wrong and right at the same time. This conversation IS necessary, due to the amount of times this has been brought up, and the amount of people who support this idea (more than a "select" group of people). We are a minority, it seems, but not by much...

Yes, I didn't handle this right, and I apologize again! With that being said, I am not the catalyst for this discussion, it should be clarified.

Qwizzie, while I do not feel as you, that Tao is out of line, I agree that DCT is the more appropriate place for these discussions. At this point we are well into the fourth page of a generally reasoned discussion. You might be surprised to find that the pro-name-change side seems to have the upper-hand (both numerically and, I think logically (but I am admittedly prejudiced)) I for one would appreciate it if you would present your views there, and rebut some of the ideas that I and others have presented.

For all those serious about the future of Darkcoin, please go ahead and make your opinion known by voting here, but leave the name-calling and rancor, and have a reasoned discussion with us at DCT. It is especially  important that those opposed to changing the name, and who can reasonably present their position and rebut the logic presented by the other side, let their voice be heard.

Peace to you all...

This statement by Strix, I agree with and echo completely.

Yes, this was only meant to be the poll location...

Who was I kidding?  ;D

1. Its coming off as a form of trolling to me at least in effect and that is what counts.

2. If a name change is proposed it should be the development team that initiates the discussion. I don't even see this as a legitimate question or issue and will no longer entertain. If the development team initiates a vote I will participate.

3. The only real conclusion I have developed from this discussing is that some people like the name and model and some people don't and this will never change whatever the name is. Same as everything else in this world…

4. Maybe the name should be changed one day, but there is a way to do things like that and such a process requires initiation and oversight by the core development team, we are still at development stage for now and we don't even really know what else Evan is reserving as a surprise for Darkcoin… I think such a change would necessitate strategy and thinking beyond what has been provided so far in this discussion for a rebranding. I haven't even seen a properly established reformulated business plan, much less anything outlying the positive changes that plan would have compared to the existing plan. I've rarely heard a supposed perfect marketing strategy or rebranding suggestion so seemingly single-minded and so lacking in real substance or planning. Whats also funny is they call the current supporters of Darkcoin single-minded for supporting the actual name of the coin we are invested in, its current direction, creating services for and trying to promote, right now…

1. While I don't share this view, I can respect that it may appear like that to some.

2. Agreed, 100%. Like I said in the original post, my only intention here was to get the lay of the land as far as the wishes of the community at large; the results are here for all to see, we need this discussion, and I look forward to the Foundation's and Dev teams response to this.
We can finally put this thing to rest. If that's the only thing that comes out of this, I and others will be happy.

3. Once again, agreed.

4. I look forward to more structured discussion into this matter, and actions to follow. Again, I didn't start this discussion, I am just tired of seeing this debate.

The name is only one of many very important items that should be visited and planned out, and I'm very confident that Evan has this planned out far more then many here realize.

I also would agree with r-ando.  As the very first brick and mortar business to accept Darkcoin back in February/March, I would say I have one of the best insights to "public" response or lack of and customer feedback(that is a topic for another day).  As a business owner...and not a techie I have a very different perspective.  The problem I see is we have many people in here that have NO CONCEPT of financial systems, marketing and just general business acumen.  This is a big problem when one is trying to promote a financial instrument.  

For perspective...My company is nearly worth the market cap of this coin! and I'm one of the smallest wineries in my region...a tiny player. What we have are many people here have no business or financial systems knowledge.  What is needed is a board of professionals from multiple areas, Financial, Business, Software Developers and Marketers.  We need  a "business plan" in essence...this is BUSINESS 101!  If I were asked  I would certainly be interested in sitting on said board.  

Rich

An eloquent response, I am glad to see you back, bigrcanada! As with some other comments on here, I agree with this as well. We would be better served to have a professional team to guide us. It would be a strong asset to have. I don't know if it would be in the cards, though, we will have to see what the team says.

And I agree with oblox that 10 m market cap is a stepping stone in Darkcoin's history and rise to fame. I can't wait to discuss this with you oblox in X years when it is worth closer to 1 b market cap, whichever name people will be using then, maybe I'll be cheering good job oblox back in december 2014... or you will be saying good job!  :)

I would also love to meet you guys to discuss Darkcoin, or whatever it may be called... We have so much potential for growth, it is very exciting! We need to see where we are going with this coin, and then follow it and "put up or shut up".

I would also like to take this time to wish Darkcoiners everywhere Happy Holidays, and all the best to you this season.

Thanks for reading,

Tao Of Satoshi


Title: Re: Darkcoin Branding
Post by: r-ando on December 24, 2014, 04:31:03 PM
Great spirit Tao! A+++  I understand your concern with this and I am personally very grateful that you are looking out for DRK as I'm sure the community is. I'm very proud and happy to have you on board!

I'm also sure in the end we will find that though we all had different thoughts, we had similar hearts and that they are what pushed us together and forward towards real success and Darkcoin.(and whichever names we choose for features, clients or the coin in the future :) ) When we put the power of all those hearts together towards our manifestation for a better tomorrow, we are unstoppable.

In the mean time, talking about names… You know how Tim Hortons has Always Fresh… Maybe we could also have a Darkcoin: motto

Let me know if you are ever in the capital area Tao and I'll take you out for a coffee. Maybe we can talk a bit about ways of encouraging Drk growth in Canada… Happy holidays and merry christmas everybody!






Title: Re: Darkcoin Branding
Post by: astrobitcoin on December 24, 2014, 04:42:14 PM
you can keep the darkcoin as independent tech project and the foundation can rebrand it with a different name, UI, whatever for the masses, like firefox is a rebrand of iceweasel (for different reasons btw)

so the nerds, the underground purists etc will keep using darkcoin, the masses get the pop version with a catchy name


Title: Re: Darkcoin Branding
Post by: cloverme on December 24, 2014, 07:25:25 PM
Blah InstantX sounds like a generic version of Tastee Wheat. Let's not fool ourselves, we all know what people are using Darkcoin for these days anyway, changing the name is not going to change the use case for this coin. Ma and Pa in Ohio aren't using Bitcoin at the Sack-o-suds to buy Milk and they won't use Darkcoin any more so than if it was renamed to InstantX.

If you really want to start a kerfuffle, call it Bitcoin 2.0.