Bitcoin Forum

Do you think Bitcoin needs some Rebranding?

Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.

First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this

perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.

The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.

Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way

since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.  ;)

What would the pro's and cons of this be, and also the impact?

Let's discuss.  ;D

No. Bitcoin network effect is too big, the brand is strong enough to keep growing. Bitcoin sounds cool, it's short and sharp, the logo is also good.

Internet had bad reputation at the begining too, it means nothing. All cutting edge technology that poses problems to the status quo will get bad reputation no matter what you do about it.

we already see blockstream rebranding things..

'its no longer blocksize, but blockweight'
'its no longer blockheight that matters but chainwork'
'its no longer satoshi-qt, but blockstream-core'

things i think that will NATURALLY change
is when people measure their holdings in 'bits' (100sats)

things that should change to avoid confusion
if we call a 'wallet' a 'keychain'/'keyring' (you know the thing in your pocket that holds your [door] keys together)

i think once 'bits' become common place people can understand the difference between
Bitcoin (consensus protocol network)
bitcoin (the currency)

i know people try to use 'btc' for the currency and bitcoin for the network. but some terminology should change either naturally through time due to laymen using it. or by us actively thinking about the words we use and the imagery it conjures up when talking commonly to people. to help make describing it less of a headache

Re-branding bitcoin will result in an Alt coin. Bitcoin will remain bitcoin.

By the way, who are the we in Should we ReBrand Bitcoin?

There is nothing to discuss

To stay afloat, Bitcoin has to solve a lot of other real problems, and I don't think that it is a right idea to start such discussions (if only for the sake of discussion itself). As to me, the name Bitcoin fully reflects its nature. It is a coin, not a bill (paper money which can issued in infinite amounts), i.e. it is not printed and ordinary people would likely link it to a gold coin (which seems to be a correct analogy here). Bit refers to its digital nature, therefore the name fits perfectly

Bitcoin has never reach mass adoption yet, You said rebranding is the creation of a new look and fell for an "established" product or company. Bitcoin never been established or universally accepted at the moment so re-branding is out of the question.

Bitcoin is a crypto-currency, meaning its virtual money and not some physical coin that you can put in your wallet or hold in your hands. It was designed to be like that and will never be change.

Since nobody is in charge, as the whole blocksize debate proves, there can not be a classical rebranding. But known bloggers, developers, exchanges and business will start to use names and such differently and then it is up to the community/users to pick up and do the same or not. Only if the users will adopt a term, then it will be used. But it is very hard to force this and also most users do not see a need to rebrand anything yet. The hardest thing to rebrand is the name. Even if we did this today i am sure people would still talk about Bitcoin in 10 years. This would be also a very cost intensive thin to do (just imagine how many businesses would have to change names, and this forum as well).

Absolutely NOT. Bitcoin is the perfect name for a Crypto currency as I have pointed out before.

Bit is a known measurement for digital data and Coin is common for money. What better name can you come up with?

No. The more history it has the better as far as I'm concerned, even if it a lot of it is a bit negative. That makes its success all the more impressive to people who might come to it in the future. By now everyone's heard the word. If it brushes their lives in an interesting way then they'll already have had a whiff of what it is.  

Nothing can be sweetness and light all the time and Bitcoin's battered reputation should inspire a little more trust than some of the snake oil bollocks offered up elsewhere. It was the first and always will be. That's a lot of baggage. That's also a lot of trust earned.

Then the new branded bitcoin get a bad name or reputation again ? Then what? Rebrand again ? When does it end ? The people with alternative motives. No matter what your brand. Changing it won't do anything. Bitcoin is suppose to make people think of money because coins of all kinds have been used for thousands of years so they call it a bitcoin. Hence the bit part. Bit meaning digital and coon meaning currency or money. This is not rocket science. Its pretty damn obvious.

To rebrand it now then all the media publized about it would be for nothing and it would need to make it'self known to world starting all over again from the very beginning.
You think even 20% of the population on earth knows what ethereum is?
I thought so. ::)

No, we should not as what makes Bitcoin stand above the mass of the other altcoins is the branding. We would not be worth more than ShitcoinX2 if we do this.

Yes.

All businesses, individuals, mining pools, exchanges, etc should immediately start working with millibitcoins instead of bitcoins.

These should be rebranded immediately as "millibits".

As a nickname, everyone should consider calling them "millies"  or "millys".

This will create a perception that the currency is easy to afford (only about $1 per Millie today!).  Everyone can be informed that there is a pegged 1000:1 exchange rate between Millies and Bitcoins.  You can exchange 1000 Millies for 1 Bitcoin and vice versa without any fee.  Any business that accepts only Bitcoins can be paid with the correct number of Millies even if they haven't yet implemented Millies.  Any business that accepts only Millies can be paid with the correct number of Bitcoins even if the payer hasn't yet converted to Millies.

He just wanted to know how people will react to this new idea of re branding bitcoin. It is a simple thought he would like to debate.But you said the answer  because if you re brand bitcoin it will be a new alt coin and we have a couple of thousand coins for that matter.  :)

No I wouldn't touch it. "Bitcoin" is already a well known term. And despite the fact that many people don't what it is , the majority of them have heard the term at least once in their life. And that's what's important.
You can't start promoting all over again from zero.
Furthermore I'm afraid that such a decision would require some sort of centralization. So better let it be, there are already many open issues in the community to add another one.

Is this a beta test to familiarize people's minds for possible future forks like ETC and ETH so you need to come up with a name and let it sink in so community wont go to the shock when that happened? Maybe use BC2 or LN hehe.
Rebrand what mate it's not an ice cream flavor :).

I do not think this is worth the great problems it would create. We should simply advertise more millibitcoins rather than bitcoins. This can be solved only in the way we present the things. Your idea would complicate a lot more what is already enough.

I kind of like the idea of the rebranding and use of the term milly / millies / millys, it does give it that extra feel of being less than a Bitcoin and differentiates it from being a Bitcoin. 

In response to the op I think a rebrand of Bitcoin as a whole would not be easily achievable and I don't think it is needed right now.

changing everything so there is no mention of "bitcoin" either as protocol / network / currency = bad.

but the currency will eventually move down to something like 'bits' naturally via common conversation/ usage over time.
millies is just a temporary intermediary 'measure'. i dont see a reason to teach people to move from btc to milly and then later to bit over the next decade.

probably better to go from btc to bits,

much like not point going from tonnes of gold in ancient egypt to stone, kilograms pounds to ounces to grams.
instead tonnes to ounces to grams

no one is saying rebrand gold to "yellowmetal" or rebranding bitcoin to "hashcash"

but knowing how natural measures and terminology of currency vary in common conversation and utility.
i do see
eventually we will be talking about the currency measure as 'bits' eventually

and for logical common discussions of explaining things. maybe changing 'wallet' to 'keyring' has an advantage in analogy terms

Since over the years it has been know as BITCOIN and referred to as such, it has become popular among people, a change on name will make people think the crytocurrency has also changed, I don't see any need for change in name whatsoever.

As for the bad reputation, that was in the past, right now, people can believe and accept bitcoins though not at every level. And also there are some online investments these days that accept bitcoins, so the bad reputation is gradually dying down.

nothing is wrong with "bitcoin" as a name of cryptocurrency. changing its name would make a few people confused. besides, keeping something original is good.

but I agree with this one.
a few people out there think that bitcoin is for criminals. I think it should be fixed.

Bitcoin is simple, this explains well what it is. How people see it does not come from the name or the logo for me, but only how medias cover it. Nothing we can do to change this. And imagine how painly it would be to all agree.

Who cares what people think about bitcoin in this case and to rebrand.
If bitcoin would be rebranded then people would be confused (more than they are now if you think so)

I don't think we should rebrand it, bitcoin is good the way it is right now. For sure, we need to scale the network with Segwit or other solutions to be able to handle transactions more rapidly.

Bitcoin isn't even yours. Why are you even attempting to make it look like it's you that owns it? That is just outrageous.

Why would there be people on this forum calling Bitcoin something else just bringing in another name for the coin so they could confuse the people that are just getting used to it. If you really want to make a coin of your own then you should just do an Altcoin and you will have your own "Rebranded" coin.

Have fun promoting it, you might not have anyone interested in it.

No, i don't think bitcoin need rebranding because it's doing a nice job with its current name and I am sure in future also it will.
However, Doge & Sexcoin need rebranding :D

I am wander for reasons of that 1 person who voted "yes". By my opinion bitcoin is perfect currency of nowadays, it tools all the best in itself from gold, fiat and cards.

Before do ReBrand, confirmation issue should be fixed first.
ReBranding might be a good strategy for a company, however it couldn't be applied on bitcoin, the simple reason why do bitcoin shouldn't be ReBrand is because "bitcoin"is perfect, moreover changing it's name is not easy as we thought since bitcoin is decentralization and i truly believe that community will not do this kind of thing.

Well i'm asking the same question.

No need to rebrand it at all, everything we have right now is fine for the most part and a majority of public opinion shifts easily when some good news comes out. A majority of people I talk do don't have any sort of connection between Bitcoin and criminals anymore, and as such I simply see no reason for it at this point.

There would also have to be a huge campaign to even entertain any hopes of rebranding Bitcoin.

Bitcoin can't really be a brand.  It's not like there are going to be TV adverts talking about checking out this decentralised currency because no one makes a profit from it.  That said, it could be renamed and could
have a new logo, but there isn't really a simple name which helps people understand what Bitcoin is. "Decentralised cryptocurrency"?

Regardless, Bitcoin is probably best placed in terms of brand compared to coins which have names that stop mattering after a year or so, such as Dogecoin or Pepecash or whatever.

Sure.

Why not?

Rebranding something that has not even made a mark could be a bad move. It would be like starting over and reintroducing it in a new way. And even if rebranding is to be considered, there will be nobody in particular who will lead such an effort to do so.

Rebranding bitcoin is not the best thing to do. The perfect thing to do instead of rebranding is making good promotions. Without promotion bitcoin will not reach the mainstream. Since we have no funds to do the promotion like printing leaflets and others the best thing we can do is to share it to our friends and to people near us. If all of us can make it the bitcoin market will become huge and it will attract big merchants and businessman to accept bitcoin in exchange for their goods and services.

Bitcoin is a good brand, and it is well positioned in the mind of millions. Perhaps the only change that I would promote would be the adaptation of the word "bitcoin" to the worth of current 0.01 btc, because in real life it is unusual to carry out ordinary transactions of $1000 dollars, but 0.01 ($10 current dollars) seems a perfect amount to be named "bitcoin".

Whoops, if everyone is saying NO, I think I will swap hats and say Yes. Gosh, to motivate this answer I would think that a rebranding would give us a fresh start. Instead of Bitcoin, we might consider calling it SatCoin for instance to honor the creator of this technology. SatCoin goes better with Satoshis than Bitcoin with Satoshis. ^smile^

The negative side of this will be the complexity and financial disruption this might cause for people that designed their business around the name Bitcoin. < Example : Bitcointalk.org would need to change to SatCointalk.org >

To come to think of it, this might not be such a good idea, how do I change my vote. ^smile^

Rebranding is necessary for a product or service which is not getting popular even after several promotion methods. In some cases rebranding is done when the product or service gets degradation in value or to overcome loss. With bitcoin just with the users its getting spread and popularity and the accessibility is increasing. So no need of rebranding is required for further growth.

Rebranding can also go the other way, some artist have changed their image in order to reinvent themselves only to discover the public does not even recognize them and the change of image has a negative effect.

yes i also no in favour of to rebrand bitcoin i think bitcoin is perfect name and is now so much popular, i do not think that any one will like to rebrand bitcoin is is really doing its job perfectly.

maybe "Re-branding" is not the best word for it.
because it is mostly about the perception that people have of bitcoin not what bitcoin really is. we need to change that.
and it takes a long time, specially if something has wrongfully became common among people no matter how wrong or how big/small it is.

I think there is no need of reBranding bitcoin at this time as we have many established resources to build awareness about bitcoin. Since bitcoin is, not a company or a product but the invention, I would personally like to present it to someone in its natural way because any attempt to give artificial effect would not work in the favour of bitcoin. However offering innovative services using bitcoin under any brand (personal brand) is a good idea.

Nope, I actually love bitcoin to what it is now. Tho I must say that it still needs more improvements( I bet we all want that anyways). However rebranding it for me is probably a worse Idea.  We must not rebuild something that is not yet stable i guess?

i would avoid any possible detrimental change like this, people will naturally adopt, eventually to the usage of submultiples prefix, because it will be harder and harder to afford a whole btc

not to mention that there is already an eays way in the wallet to show mbtc without changing anything, just use that...

What if the outcome or the result of rebranding is better and more beautiful?I mean bitcoin is already known and popular.Rebranding of bitcoin is just to level up the processes etc. I am just curious what's the consequence when that happens.Maybe if one day it happens,the impact of it is difficult to adjust to the new system but also gradually learn.New name,new beggining. There's  nothing wrong if we try. 

It’s a very big No for me, we shouldn’t ReBrand Bitcoin because it’s still developing of its currency status until now and it remained unstable of its economic price value. The best option to do is to keep advertising bitcoin to public, so that they maybe adopting it for good purpose and yet gather good results to digital crypto currency growth of it’s demand.

Yes i feel so.Bitcoin would not be rebranded anytime from now.Bitcoins already made a big noise online being acryptocurrency and the name bitcoin will be remained in the history of money and the world.Bitcoin network already did a huge impact financially to people using it and why would we rebrand it if people love so what is it now

And what if an altcoin pops up with the name bitscoins and confuses people and gets them buying shitcoins.

Caveat Emptor.

Scammers will scam. Gullible people will be fooled.  There isn't much that can be done about that. Re-branding doesn't change that.

could have done the rebranding is a wrong thing. bitcoin today has become very good. I fully support the current bitcoin, bitcoin is already as currency and also the tools to make an investment.

IMHO rather than rebrand we should be expending effort in educating the mass on the benefits of bitcoin. The brand is strong enough and we can say a lot of good things about bitcoin... cheaper money transfer, faster transaction when sending abroad compared to remittance services, public ledger, etc. Once we can get the public to at least recognize it as a legal money transfer, the rest would follow. All the current negative stereotypes of bitcoin and it's users would disappear as people become familiar with it.

its not about renaming bitcoin.. its about branding.

EG Apple is still apple. but they went from just a computer/music device to the phone device and now smart watches.
you can gt them in gold, silver and pink.

this does not mean Apple is now "Banana".

as for bitcoin

EG instead of lengthy public keys. promotional material should concentrate on QR codes. or even NFC methods of making payments
EG instead of btc, measures in 'bits' should be common
EG instead of 'wallet' the term 'keyring' could be used to describe where the privkeys are stored.

analogy:
gold is still gold, but..
instead of gold bar promotional material concentrates on circuitry, ingots, jewellery
instead of tonnes measures of ounces and grams
instead of goldsmiths the term reserves, vaults could be used to describe where gold is stored

its about the understanding and utility of bitcoin that needs to be tweaked not about 'using altcoin'

Rebranding bitcoin is not necessary. The way it is right now is just perfect, and you don't need to change something just for the other people to like it, because the only ones that will like it is the one who understand it, the one who understand bitcoin, and not just those people who are just interested on the first place and after a while, or maybe after you have explained it to them, and they have found that doing bitcoin is too hard, then, they will just ignore what you have said, all of it, it will just turned into a nonsense to them, which is really annoying.

Bitcoin, is not confusing, in fact, it is a unique one, or I could say, Exquisite. The only problem is that, every time that they hear bitcoin, the first thing that always pop up on their heads are, it is illegal, it is fraud, and all other negativities that they are throwing to bitcoin, which is not true. This kind of people is the one that should be "Rebranded" and not the bitcoin itself.

Well, rebranding bitcoin is like starting the whole thing all over again which took us almost 8 years for bitcoin to be like right now. Although bitcoin's first impressions for some people are not good, it still has certain positive reputations. So from my point of view, I assume that rebranding bitcoin is just gonna confuse newcomers, and the name to me is not such a big deal, so no need for renaming.

Rebrand it into what exactly and what for? Mostly only the hodlers who cant wait for this to make another rocket ship rise would want a rebrand. To be frank, thats what I hate about the idea. Maybe its how we should think about BTC thats to be changed.

Before any image concerns for BTC, first miners and developers should agree how to fix the scalability matter.

Bitcoin is just starting to have positive reviews and press releases. It is starting to look good to ordinary people. Rebranding it will just wipe all the previous efforts to put bitcoin where it is right now. Even just having a new name will bring confusion and maybe do more harm than good.

Rebranding might not help in that case

I guess these folks should rather get reflashed, just calling them another name obviously won't suffice. On the other hand, though, I don't think that so many people are actually thinking along this path. They might in fact have heard bad things Bitcoin but that doesn't necessarily mean that they unreservedly agree with view. After all, Bitcoin has been around for 8 years already, and its price is quoted on major sites related to investments. I assume no one in his sober mind would be quoting the price of, say, heroin

if you dont want a rebrand. then why say hodler or BTC..  you should use holder and Bitcoin.

i hope you see that we dont need to change "bitcoin" the network consensus protocol name. but we do need to think about the terminology of the common concept of the words within bitcoin. to make bitcoin more easy to explain and roll off the tongue in common conversation

almost 10 years to see the name "bitcoin" as something "known" and after all that time it would be rebranded? doesnt make sense to me... bitcoin already have too much problems to deal, rebrading isnt something needed.

I fully agree with you with this and you have got all my support. It seems like OP doesn't have anything to post or can't find a topic to quote or to post a reply. Rebranding is just for those things that is not really likeable or not important at all because it doesn't make any sense at all. The one that should be Rebranded is this post and those people out there who are always giving negative feedbacks about bitcoin.

I think you should rephrase this post of yours from "Should we Rebrand bitcoin" to "Bitcoin shouldn't be rebrand", for you to get a more better opinion about this, because it is a little bit confusing to read this "should we rebrand bitcoin", you know, it is kinda bad to hear.

I think no, but if the decision is to rebrand, it would have to be now. Making a rebrand now would confuse less people, then if we waited until mainstream adoption. With that being said, I think we are so close to the tipping point of mainstream adoption, so don't really think Bitcoin should be rebranded.

I agree in one of the reply. It might make it as an altcoin.
We are still few in numbers and others might get confused for now.
Only those who are really popular can adapt with changing their names or logos.
If there will be a chnage it is not yet now or the next year. We need more people supporting it.
One question. Who will rebrand it? The bitcointalk community? The largest amount of bitcoin holder? No one can.

Once again : I'm definitely agree with this one (too), "who are we?" Only the creator Mr. Satoshi could say for ReBrand but I don't think it is really necessary for now instead of discuss and solve main problem of bitcoin transaction. The name "bitcoin" is a special gift from the founder, perception of new users about physical bitcoin and logo are not wrong and consider as a great thing.
Bad reputation of bitcoin is not so worrying because others currencies were used for illegal activities too. However, it's depends on people who use it.

The thing is, bitcoin is a strong brand, the network effect is there, so there is nothing to change, let's work together to make bitcoin better that's all, you can't keep rebranding thing's every X years to start from scratch, everything has its dark sides.

Why would someone want to "re-brand" it? Bitcoin has already the best brand available. If you are talking about its bad image on the masses, then again no need for that. Bitcoin has a bad image to some people because it made many things easier and possible. You can re-brand it as many times as you like, it won't change a thing about how people use bitcoin.

Theres no need to rebrand since bitcoin does already establish itself for 8 years already an I could say the progress is really good and people gradually recognizes it even though there are people or government doesn't like it.

Bitcoin does have some form of bad publicity but rebranding is just too much, particularly with it gaining market and recognition, rebranding would slow down the growth of bitcoins as well as new people getting to know it IMO.

Yeah it does make sense, rebranding Bitcoin might make it as an altcoin.  I think Bitcoin is fine and no need for rebranding though I agree that we need to rightfully identify and modify terminologies of bitcoin as what  franky1 said.

Already there are quite a few number of re branded coins ,some call them as alt coins :D and for me all the coins are following the steps of bitcoin to become the next big thing. So i do not find it interesting .everyone has a say when it comes to digital currency/

I do not think there needs to be changed from the image of bitcoin, bitcoin might change the image, it will change the bitcoin itself. I think, bitcoin users have been comfortable with the image, which has been bitcoin use.

I think thats a definite no, dont touch it, bitcoin will organically grow in my opinion.  the 1 thing that i do think needs addressing is the use of bits so that people can handle the numbers.  its only a matter of time before we are forced to use them so why not do it now before the mass public show up.

Nah, we're doing just fine with bitcoin as it is.  The media wouldn't be having any of it anyway, and it isn't like most people are aware of what bitcoin is anyway.   I see from the poll that most people here agree...so this is kind of dead in the water.

I see that for many posters here re-branding=upgrading, but I don't think it is even remotely the same so I won't follow that path.
Re-branding is making something appear slightly different by advertising and marketing it in a new way. Usually product is totally the same, with only minor changes.
In my opinion bitcoin is not a product. It is invention which belongs in 'public domain' just like internet. Have you seen any commercials adverting 'the internet'?

seems the sig spammers are just copy and pasting.

anyway.. subtle things can change without needing to change "bitcoin"

https://i.imgur.com/ipueY3Y.png

this is so true.. rebranding bitcoin is such a bad move, we havent even get the kind to huge number of bitcoin adoptation and rebranding will takes place? this will just result to a more complex and more confusing situation especially for the newbies in this kind of community. besides bitcoin is bitcoin. bitcoin is more well known as bitcoin. the mother of all cryptocurrency, if it will be rebranded then it will just be like any other altcoin.

yes that is right, i think bitcoin traveled a long journey from 2009 up to now, now its time to get the fruit. i think bitcoin is the best name for it and we do not need any change in its name or some thing else.

What do you think should be done in regards to setting a new image for Bitcoin. How should it be done is also as important as the what and the why. Its an open source project with a community thats so varied. Its going to be hard doing any rebranding or whatever the community thinks can help with mainstream adoption.

No need to rebranded it because its not true that bitcoin has built up a bad reputation, its only in the mind of the individuals of how they're gonna interpret it. Moreover bitcoin has been grown and popular in a good name because many of the whale investors are came into bitcoin to adapt the system and the promising features of bitcoin.

I think "no", Bitcoin is a huge network and is very well known. And I believe the current operators afford to continue developing it. A new brand could cause many consequences, and this should not happen. we do not need to convert Bitcoin. And if you really need, segwit is the best choice at the moment. That is my opinion

Bitcoin isn't a cow even though we're milking it for years for our own benefit but if we going to do that then lets rebrand dollar as well.
Changing the name doesn't change it's nature.

i voted for a no to this poll.. bitcoin should not be rebranded since the name bitcoin is whathae been use by the community. if we will rebrand this, then we will somewhat go back to zero. like introducing it over again. it will take time. it is much better to allot time in developing the bitcoin than to waste our time in rebranding it.

Maybe we need, because when the most people knows bitcoin, they will shout it is scam, and after that they will shout hyip or ponzi. We need to offer more information to clarify this. Governments hate decentralization and deflation, especially Chinese government.

When it comes to even rebranding of a product in the corporate world, you dont just go for it because you feel like no, there are several factors responsible for that among which include getting to the end of its life cycle and to rejuvenate the interest the company goes for rebranding and even looking at it, bitcoin is not a product that reaches the end of its life cycle with a short period of time, no its a currency and currencies dont get to end their life cycle they just depreciate which in this case bitcoin is appreciating and by so reason, I dont see the need for such re-branding...

Well bitcoin is already fine for me as the way it is right now,
but if it will be rebrand for in a good way then I wouldn't mind.

totally changing a currency.. no.
but regular subtle rejuvenations do happen..

the UK pound is still the pound.. but even the pound tries to stay uptodate

http://www.wolaver.org/vacation/england/BritishPounds.jpg
https://si.wsj.net/public/resources/images/BN-BZ473_0319Sp_G_20140319051336.jpg

No, it's not. Bitcoin was really effective by its own unique name, color, and design. No need an improvement, I think it's better to improve is our internet connection (here in the Philippines) because we face some internet problems like suddenly slow of internet connection, sometimes it becomes worst.

Yup it's true that chinese government hate decentralization and deflation but they cannot do anything to it because this currency is well encrypted and not even Satoshi can steal bitcoins if he want  ;D

I don't see any point in rebranding bitcoins. Why would you even touch something that is really great already? Rebranding it would bring it back into the dark and will lose a part of its current patrons already. And if this happens, I think there would be more people staying with bitcoins and this rebranded bitcoins will probably be a hard fork here.

I think we are doing alright. Loads of governments have also come to know about bitcoins and the media negativity has also reduced a lot. I love the name and the symbol of it and wouldnt want that to be changed either. Every groundbreaking tech has received some flak in the beginning but once people find out how useful it can be, it gets accepted and that will be the case with bitcoins as well.

Bitcoin branding is simple and suits our needs perfectly. Why should we change something that works, and works quite well?

The other issue with changing "branding" is that mainstream media will pick up on it if we change, and start inventing things like "they changed name to conceal their criminal activity" ::)

Bitcoin is fine the way it is and markets itself quite well. Now it's up to people to understand this marketing however they want.

Why would we rebrand bitcoin?
It's finally known to a few millions of people, and the reportings in the media have turned from negative to neutral.
All that hard work that has been done till today to get bitcoin into peoples minds would be in vain.
Besides, rebranding something always creates doubts, and that is something bitcoin does not need.

agree,
thankfully, that's happening. bitcoin still being developed, discussions like segwit vs BU will make sure to improve bitcoin with time.

I am also always in support of new revolutionary changes. If re-barnding will bring new blood of enthusiasm but without losing what are being accepted as core concepts, why not we may go for it.

I remember similar topics which were discussed earlier but they were dealing only about the name of bitcoins (like naming bitcoins for example digital money or smart cash) but here OP mentioned about few other things too, which might need to be considered for a better future of entire bitcoin systems.

Also, some other people are suggesting about considering change of unit for bitcoins like switching into mBTC or satoshi. Why not we have that too a part of rebranding ?

Bitcoin has never encountered issues before, only problem we have is the blocksize and the whole SegWit vs BU. I think rebranding should happen if bitcoin design is flawed in the beginning. "If ain't broke don't fix it". If rebranding should happened, then we need to re-design bitcoin as a whole and find that it’s inherently flawed, and then you alter the design to make it work better.

I don't think a hard fork in combination with rebranding would be a good idea. That would totally disorient newcomers entering Bitcoin, and I really don't think renaming Bitcoin would do any Justice either. So many services and hubs of people are tied directly to the word Bitcoin. This forum for example, localbitcoin, bitfinex, bitmixer, just to name the couple off the top of my head I can recall. So while redoing visually Bitcoin is fine by me, I still don't think renaming Bitcoin would be a smart decision.

I think Bitcoin is totally in good condition, rebranding is not that good as of now because actually bitcoin is totally growing and we can see it through its value, maybe time will come we will be populated as fiat money yet.

Thats true. The banks do change the appearance of paper money and coins issued. On BTC what is needed to make it up to date? I assume you mean the miners should activate segwit to increase the transaction capacity per block. That's what I first thought when you posted the Bitcoin logo with the chain.

But what if Bitcoin starts going down the hill?

Should we then return to whole bitcoins from where we are going to be rebranded to? Regarding the whole issue raised in the OP, why would anyone want to rebrand something (e.g. company or product)? It is usually because the name doesn't quite fit the purpose it is used for. But Bitcoin is an apt name which hits the nail on the head. Another reason for rebranding may be the desire to get rid of the negative connotations that some product, service, or company may be associated with. Then again, Bitcoin is nowhere near that

Definitely not. if we rebrand bitcoin all the value of bitcoin and our love for bitcoin will get reduce because we love hearing bitcoin and we do love to use bitcoin and rebranding bitcoin will make it a strange. Becuse the name bitcoin sounds best in cryptocurrency.

Yes the name bitcoin is a very good name anyway and its quit standard to call it bit-coin sounds prity good. so I would oppose if bitcoin is rebranded. what to rebrand it its perfect.

i think no , but nowadays bitcoin take long confirmation
maybe rebrand in this case is way to bitcoin can be fast @ transaction
 ;D

We don't need to rebrand bitcoin. We just need to make better improvements with it. If we do our best to improve the getting slower transaction and get more miners then there is no need for bitcoin to rebrand to a new one because that is very risky for us and that can cause for confusion to newbie investors who are just getting started, so for me it is best to just improve what we have now.