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Hi everyone, I'm interested in the differences between ICO and IEO in terms of marketing strategies and techniques. Has anyone participated in a successfull IEO as a contractor or investor and saw any major changes?

The main difference between an ICO and IEO in terms of marketing is that the former requires heavy marketing like roadshows, google , facebook ads etc but the later doesn't require heavy marketing to reach softcap.

Never invested on an IEO but you can basically search the difference between.

https://dailyhodl.com/2019/03/13/initial-exchange-offering-ieo-vs-initial-coin-offering-ico-what-are-the-differences/

https://thenextweb.com/hardfork/2019/03/21/initial-exchange-offering-ieo-ico/

https://cryptopotato.com/what-is-an-initial-exchange-offering-ieo-and-how-it-differs-from-ico/

In terms of marketing strategy, IEO looks more effective now because the exchange itself will endorse your project to their customers.

in my opinion ieo's are good leverage system for crpto market, they brought liquidty and some motion. Most of ieo's investors made money easily , we will see if they continue to make profit to investors.

ICO's heyday has ended and is now changing with the IEO which is supported by several large exchanges such as binance, idax or bittrex. IEO is considered safer for investors and more promising listings after finishing crowdsale, for marketing there are not many IEOs that have bounty programs, so far I have seen a lot of profits from IEO binance

I predict that the IEO has cooled down and there is no HOT, of course in the current period of 5/2019, there are still many investors participating in the IEO. But sooner or later, if the exchanges do not have other policies, or do not have much supportive information, then perhaps this investment trend will gradually decline and will go into oblivion in the near future .

ICO and IEO marketing are fundamentally different. In the case of ICO, it is necessary to conduct a large-scale marketing campaign so that investors learn about the project. And in the case of IEO - marketing is needed only as an additional tool to attract attention to the project, because the main marketing takes over the exchange.

In this respect I like the fit of the Lukki exchange. They provide large-scale marketing for projects that are conducted on their IEO exchange.

bitcoin and other altcoins are rising in price, now is the time to invest. I chose to invest in projects that conduct IEO, as ICO is already outdated and the risks there are higher. for example https://azbit.com

In ICO, the product and marketing is the killing techniques to increase the fund raising, on the other hand, since IEO is being launched via exchange launchpad, no additional marleting is required, in case the hardcap is so high. There's no other differentiation between these two.

AZBIT looks like a promising project, no doubt the crypto community should pay attention to it, but be careful

Depend what you want to in. IEO when token/coin already have exchange to sell, so you not be affraid to sell and buy token and holding it. What ever you want, IEO or ICO you in, you can choose one with best in your mind.

Projects are now going into IEO to avoid the cost of marketing, adverts, airdrops, various bounties and signature campaigns. I think within the few time around, ieos have proven to be more reliable for investors because coins get listed in the exchange.

Thr main difference between their marketing strategy is that project doing ico market their sales themselves through social media outlets and paid influencers but on IEO the team leverages on the popularity of the exchange where their IEO will be held to do their marketing for them

The big difference is the exchange that the IEOs get into after initial offer. There are a lot of scam with icos and I think this is one big advantage over them. Icos have not being truthful even though IEO are just new.

What about EOY OR EOI?

Now its time for IEO Trend, the project has listed on IEO on a "big" Exchanges it will be so legit.
you know what, IEO its not about the project but also its binding the company of the exchange.

Not all IEOs succeed easily, only a few IEOs reach large funds such as BTT at binance. I think the main factor for IEO's success is an exchanger. we know that binance has a large community throughout the world.

Marketing between the two are different.
Marketing for ICO need to be so extra and reach out for bounty hunters, influencers and spend more in google and social media marketing.
while for IEO, if they are doing IEO in a known exchange, that's already marketing as a big exchange have millions of users that they can show their ads and announcement, and those people are outright interested in crypto investments.

Seems similar to me. You say ICOs need to look for bounty hunters and influencers? Well so do the IEOs! Just because they launch on Binance does not mean they do not need to do promotions. Imagine you see a token on Binance and you look it up and see nobody talking about it. No influencers. No news sites. No PR and not even bounty. I bet you most investors would choose to put their money on projects that people are talking about and written about.

There are so many things that a company need to do in order to make a successful ICO/IEO/STO.
I tried to help you Marketing for ICO and IEO

https://guerrillabuzz.com/ico-ieo-sto-marketing-guide/

I believe that there no big difference between IEO and ICO if the project is really good.
Both have to invest in promotion, adv and bounty.

The only difference is that in case of IEO there is additional support from the exchange (but you have to realise, that exchange will ask lots of future coins for its support of IEO).

The strategy of IEO's marketing is different than ICOs marketing, because usually IEOs don't need a big marketing budget as ICOs, since the exchange itself will do some advertising work for them, and also even the simple job of bounty hunters is enough for IEOs since it is more preferred nowadays by investors than ICOs.

For us some paid services didn't work well... better are some directly actions which we make each day at socia media, forums, groups, and crypto dedicated sites...

ICO and IEO marketing are fundamentally different. In the case of ICO, it is necessary to conduct a large-scale marketing campaign so that investors learn about the project. In ICO, the product and marketing is the killing techniques to increase the fund raising, on the other hand, since IEO is being launched via exchange launchpad, no additional marleting is required, in case the hardcap is so high,

when it comes to marketing  ,  ico will win i think because they are doing lots of marketing stuffs and gimmicks  example the bonuses that they offer ,  they post ads around the web and on other ico listing sites as well as bounty and airdrops sites   . posting ads on the forum  specifically on the bounty section and also they create a seperate ann thread  . lastly they can run a bounty campaign or a sig campaign whilest  on the other hand i dont see that an ieo can do all this stuff  .   the main asset of ieo is that its being promoted by an exchanges , so if its an old exchange the ieo can get instant populaarity .

We entered 6 different IEO of Binance launcpad as a family :)

Profit from ERD IEO was huge. It was easy 15X (300*15=4500 USD - 300 = 4200 USD NET Profit)

Profit rates decreased at following IEOs (WINK, PERL, BAND)

Waiting Binance next IEO with full tickets. I hope we can reach the profit rate of ERD at next IEO.

Good Luck to BNB Holders at next IEO

This both ICO and IEO are beng operated in the different side.
First this ICO are being invested by the various public investors in the maximum and as well they have VC or private investors but less in number.
For IEO investment you could have find many people in the Private investment and public limit very less than you can see on ICO investment.

What is ICO Marketing?
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The basic difference is that an IEO is conducted under an exchange, it is still a token sale buy you can buy the IEO coin just like buying other coins but the price is not moving every second so it only means that the marketing for IEO is much easier and simpler because if the IEO is on a trusted exchange, the exchange almost do all the promotion you need

   I didn't notice that exchanges are doing promotions, they make announcements about IEO couple times and that's it.
   There should not be a difference between ICO or IEO marketing, projects should try to have the best possible marketing in any way, marketing is everything.

IEO is a form of ICO, but the main difference lies in where the coin or token is offered. As you might be able to guess from its name, an IEO offers tokens through a partnering exchange, rather than directly to investors. Whiles ICO, just about anyone can participate, but in an IEO only members of that given exchange can purchase the tokens.

you anwser it right , the differnece is how they market the project . IEO mostly success because they become partner of that exchange where they offer there token.

Guys are you . interested?  : Testing bounty [$10,000 + in ETH][$20,000 + in KTY] +DAO : https://bitcointalk.org/index.php?topic=5195173.0

You don't need to have an expert marketer but you only need a someone who can make your project is promoting on the reputable exchange such as binance, OKEx and etc. Through this exchange will surely help to funding your project because as far as I know there are many people who are queue up to participate and being an investor on those exchanges.

But in the other way, you can use this as promotion place and pick some people who has a good reputation on this forum. Such as Yahoo, LoyceV, Hhampuz and the other to being a bounty manager. I believe if you choose their service you will not be regreted and if your project is good and the concept can be interested by many people then you just wait before your project is filled by many investor.

IEO mostly succeed because of the exchange site so basically that depends on the site wherein you launch the IEO. So therefore, not because you do an IEO then it will be a success.

You should choose a good site however it will really cost you a fortune. While some offers free listing to their site but don't expect a sold out.

Success for IEO today depends on which exchange they conduct there IEO since if they list on top exchange for sure the hype will start and people will buy and support and we can see as the example on Binance Launchpaud where many Owners earned huge success.

And also choosing a good exchange really an effective tool since if they choose to select the low level one for sure they will failed and there project will be a total flop.

Except for strong conviction on any project this year, i will advise you to postpone any altcoins investment till next year. Also choose the top exchanges for your IEO and do your research on the product. ICO looks to be gone except you can access some project's private sale and that will cough out huge fund. Even at this,invest a considerable amount.

That is the basic difference icos are trying to reach customers through social media and that is not always effective since most people are not really interested to hear about investment opportunities when they are looking for just a way to entertain themselves but when a coin is released in an exchange it is obvious that most of those hearing the news may be interested in being part of a new project especially if the coin is released in an exchange with a good reputation.

Hi guys, can I make money on IEO today? What are the current campaigns today? How much money do you need in order to participate?

of course you can if you will successfully choose the right project to invest, this needs careful and thorough research.


Try to look at here - https://bitcointalk.org/index.php?board=238.0
just read the requirements for qualification in a certain project/s that you like to join in.

Thanks you. I heard from many people that at IEO you can earn 300% or more if you manage to invest correctly. How difficult is it to make money in such a market?

Difficulty will be base on the project you want to invest , you will experience win or lose of your money if you make a wrong decision .
Every steps you make has a risk you should always be aware that everything can be happen anytime. That 300% profit is not guaranteed,  you are just lucky if you get that earnings.

It turns out IEO is nothing more than a game of lottery or roulette? I do not want to risk my last money, I need at least some guarantees.

There's no guarantee on everything specially with crypto and IEO since all of them is risky and it's up to you to research on which of them is best and got low risk but actually I don't find those since as of these days all of them is a big floop. But there are IEO conducted by binance which runs successfully and might it suit you in some matters.

At first, I was too negative with IEO due to eradicating issues like a scam or any other speculations relating to fraud. But with binance story of success, it was amazing and impressive information about handling IEO projects without any circumstances encountered despite that we're in the bearish trend of the market. I just wonder why some IEO exchange market nowadays weren't able to sustain with the underlying concerns by many, and that their raised coins haven't generated good demands. Maybe its time for them to study how binance do it, and also for the other trading sites to generate the best strategies.

I myself participated a couple of times in the IEO, but I could not make a profit. The last coin on Binance is KAVA, I managed to make good money on the scalp. She kinda was also at IEO if I'm not mistaken.

Initial coin offering popularly called ICO and intial Exchange offering also known as IEO are both form of sales and fund raising for crypto projects. The major difference between the two is that ICO is conducted by the project itself and for IEO the fund raising takes place on an exchange. In ICO the marketing strategy can be wide and strenuous and might demand alot as the project will b trying to create fresh awareness. While in IEO the bulk of marketing responsibility rests on the shoulders of the exchange where the IEO will be carried out.  So basically the project depends largely on the popularity of the exchange to do the marketing

You were right, IEO's can’t fool people forever, the moment has come when everyone is already avoiding such sales because understand that the time when you could make money on it has long passed and IEO has sunk into oblivion.

I will not suggest to invest on IEO at all and expecting ICO to comes with some good projects very soon. In marketing side IEO companies does not need to show them out only they will make the marketing funds up.
ICO projects use to reach the every person and investors individually and make the money but IEO doesn't operate like just they give money to exchange.

the difference between ICO and IEO is certainly very different in marketing techniques and I have a lot participated in many IEO even though only a little have achieved success. IEO marketing techniques are directly carried out on exchanges and make investors comfortable investing in them, in contrast to ICOs whose sales are carried out in secret and most end up with fraud.

OP was looking for marketing options for IEO and ICO. I believe that is a more risk free thing to do but at the cost of your own reputation. There are some members of this forum who are working as community managers. They promote projects to mass media and get a userbase going to attract investors. But rarely few of those projects actually develop something worth value.

So for them it is possible to get a upfront payment, promote it till the project fails then then leave it. They got paid unlike bounty hunters who will cry of scam. ;)

there is indeed a price of coins from IEO reaching 200-300%, but that is not the original price of IEO but after pumping it reaches that much. Not all IEOs are successful depending on the market, too, in my opinion. I have participated in IEO at Bittrex and in my opinion there is less interest in following and investing there, but nowadays people prefer IEance to binance over other markets that hold IEO, because there are relatively stable prices for coins triggered through IEO.

I haven't participated in a successful IEO.

But from what I observed, it seems to me that IEO's are attracting investors  because obviously it is launched or have the backing up of a reputable exchanges. So for projects, no need to market it or at least spend a lot of money. As compare to ICO wherein there are so much hype around it and will open up bounties here in the community. But the sad part is that most of them failed and are not paying their hunters.

I seems, you need to do a lot more observations.

Note that not all IEO project token is listed or being sold on reputable exchanges, try to collect all IEO project and find out how many projects are listed on reputable exchange and how many projects are listed on shit and very unpopular exchange.

It seems IEO are helping investors to avoid scam project. It is maybe right but only to avoid scam projects not shitty ass scam exchanges.

just to add, keep in mind also that not all IEOs are successful even though they are supported by a large market. Staying inside the crypto the main foundation is not only from fundraising packages such as IEO or ICO but also from how strong the community of the coin / token is. A few months ago I joined IEO, two of the three IEOs failed, the target was not achieved even though the IO was held in a large market and had a good reputation.

The difference between ICO and IEO is that in ICO, tokens are sold directly from the project website, and with IEO via exchange. The difference between IEO on reputable exchanges and on shitexchanges is that IEO on reputable exchange gives the impression that the project is more credible.
None of these options guarantee the intentions of the creators or that the project will succeed.
For me, the future of collecting funds for project development is STO, because a real company must be behind the security token and the investor is protected by law. And after such an invasion of scams for investors will be the most important security, which at this time only STO gives.

The above two statements contradict each other. Dont you think? If they are attracting inevstors they would be successful provided the team is doing its work efficently. So either the investors coming in is a false news or the developers are incompetent. Another extreme possibility is that the project was just a cash grab from the start. ;)

Marketing is an essential part of the project if they want it to be successful. Its not necessary but it helps.

Which was why ICOs came back in a new "disguise", rebranded themselves as IEO. Same old bullshit, just a new persona. Typical methods of scam.

It is very interesting to explain about ICO and IEO today, the ICO period has ended and even many have lost confidence because almost all ICOs that have just appeared scam I think the investors just stay quiet looking at ICO, while IEO is a new trend in crypto with fast sales and safer, the future of competition between the two is getting tougher it is very interesting

Feature of IEO investing know which one exchange listed for their coin and different with ICO when listing we don't know which market they will use for selling their coin, maybe on ICO not schedule when listed their coin on market but IEO have correct time when listing their coin. I like investing with IEO because most faster can sell our coin than ICO investing have waiting about one month.

Maybe it can give the impression that IEOs needs less advertising and marketing to sell its tokens compared to ICOs. The truth is that for both ICO and IEO it is necessary to invest a good marketing strategy and achieve a successful token sale.
IEO is a novelty but be cautious when investing your money.
Quickly consider the following:
What problem does the project want to solve? and How they are going to solve it?
Is there a minimum viable product (MVP)?
Does the team have credentials?
The project has partnerships.
With these simple questions, you can to verify that it is an authentic project.

In my opinion, the development depends heavily on investors and users

You didn't say anything extraordinary. Whether a project is created depends on the investors money. Its further development depends on their money also. Of course, users are also very important, but whether they like the product depends on the developers and realization of their idea.

Teslafunds-TSF ETHASH mineable coin IEO on Vindax exchange 26. december 2019

Website Link: https://teslafunds.io
Telegram Group: https://telegram.me/teslafunds
Facebook Link: https://www.facebook.com/tesla.funds
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Linkedin Link: https://www.linkedin.com/in/goran-%C5%A1evaljevi%C4%87-284178180/
Reddit Link: https://www.reddit.com/user/teslafunds
Discord: https://discordapp.com/invite/F253vbY
GitHub: https://github.com/teslafunds/go-teslafunds
CoinGecko: https://www.coingecko.com/en/coins/teslafunds
Bitcointalk:  https://bitcointalk.org/index.php?topic=5080832

Exchanges:
https://app.stex.com/en/trade/pair/USDT/TSF/1D
https://www.digifinex.com/en-ww/trade/DFT/TSF
https://bitebtc.com/trade/tsf_btc
https://vindax.com/faq/teslafunds-tsf-public-sale-on-vindax-launchpad-on-december-26-2019-1200-utc.html

Be ready for 26 decebmer 2019

https://bitcointalk.org/index.php?topic=5208607.msg53313663#msg53313663

If there is no support by the investors, how the project is supposed to gain the popularity? It is obvious that every crypto project should take seriously the demand factor before looking for team members here.

I think basic difference is In IEO company make a partnership with an exchange and give them tokens. Exchanger collect money by selling tokens but in ICO company directly sell their tokens by different advertisement and social media marketing.

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If you do an IEO on an exchange like ecxx the exchange can take care of marketing for you.

I think that the probability of failure of ICO projects is very high now, and they have all changed their forms to raise funds. Because of the large number of users of the exchange, the project side uses the exchange to raise funds in the form of IEO, and its success rate is higher.

Of course there is a difference between ICO and IEO. In both the ICO and IEO, the startup is selling tokens to investors to fund the project.
With an ICO, the partner is a developer. Developers are selling tokens directly to investors.
With IEO everything works differently. Startups that implement IEO will rely on one exchange or multiple exchanges to complete a fundraising campaign. The exchange is responsible for the smart contract that accepts money in exchange for tokens.
If you want to market ICO and IEO marketing, you need to understand it.

True. This is right on point

Both are the same in that they will both do their own marketing and promotion strategies. That is part of a project. How would the project reach to the ears of potential investors if they are not promoting it? The only edge when IEO is involved is that there is an additional promotion done by the platform itself. They will present the future or current IEOs using their platform.

If we want to learn more about the IEO you can find the Binance launchpad and there you can get the more information how it can be used and how many people use to participate and how the tokens can be redeemed kind of things.
Next to that ICO, you can see the scam accusations board and there people explain how to find the good and bad projects.

Binance is the safest exchange to participate in IEO, at least they stake their reputation here so they will not run a bad project.
But, we should not put in mind that it's automatic," BINANCE IEO is not = SUCCESS" because there's a lot of factors to consider before the project became profitable.

ICO is really bad, although some are legit, but the question is, are they really profitable?