Marketing for ICO and IEO

[dmitriYfilatov]

Hi everyone, I'm interested in the differences between ICO and IEO in terms of marketing strategies and techniques. Has anyone participated in a successfull IEO as a contractor or investor and saw any major changes?

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[gullu]

The main difference between an ICO and IEO in terms of marketing is that the former requires heavy marketing like roadshows, google , facebook ads etc but the later doesn't require heavy marketing to reach softcap.

[passwordnow]

Never invested on an IEO but you can basically search the difference between.

https://dailyhodl.com/2019/03/13/initial-exchange-offering-ieo-vs-initial-coin-offering-ico-what-are-the-differences/

https://thenextweb.com/hardfork/2019/03/21/initial-exchange-offering-ieo-ico/

https://cryptopotato.com/what-is-an-initial-exchange-offering-ieo-and-how-it-differs-from-ico/

In terms of marketing strategy, IEO looks more effective now because the exchange itself will endorse your project to their customers.

[absurde]

in my opinion ieo's are good leverage system for crpto market, they brought liquidty and some motion. Most of ieo's investors made money easily , we will see if they continue to make profit to investors.

[HellDiverUK]

ICO's heyday has ended and is now changing with the IEO which is supported by several large exchanges such as binance, idax or bittrex. IEO is considered safer for investors and more promising listings after finishing crowdsale, for marketing there are not many IEOs that have bounty programs, so far I have seen a lot of profits from IEO binance

[bestfrend2018]

I predict that the IEO has cooled down and there is no HOT, of course in the current period of 5/2019, there are still many investors participating in the IEO. But sooner or later, if the exchanges do not have other policies, or do not have much supportive information, then perhaps this investment trend will gradually decline and will go into oblivion in the near future .

[hello_elon]

ICO and IEO marketing are fundamentally different. In the case of ICO, it is necessary to conduct a large-scale marketing campaign so that investors learn about the project. And in the case of IEO - marketing is needed only as an additional tool to attract attention to the project, because the main marketing takes over the exchange.

In this respect I like the fit of the Lukki exchange. They provide large-scale marketing for projects that are conducted on their IEO exchange.

[Sawras]

Hi everyone, I'm interested in the differences between ICO and IEO in terms of marketing strategies and techniques. Has anyone participated in a successfull IEO as a contractor or investor and saw any major changes?

bitcoin and other altcoins are rising in price, now is the time to invest. I chose to invest in projects that conduct IEO, as ICO is already outdated and the risks there are higher. for example https://azbit.com

[RapTarX]

In ICO, the product and marketing is the killing techniques to increase the fund raising, on the other hand, since IEO is being launched via exchange launchpad, no additional marleting is required, in case the hardcap is so high. There's no other differentiation between these two.

[Chechern]

bitcoin and other altcoins are rising in price, now is the time to invest. I chose to invest in projects that conduct IEO, as ICO is already outdated and the risks there are higher. for example https://azbit.com

AZBIT looks like a promising project, no doubt the crypto community should pay attention to it, but be careful

[50 Cent]

Hi everyone, I'm interested in the differences between ICO and IEO in terms of marketing strategies and techniques. Has anyone participated in a successfull IEO as a contractor or investor and saw any major changes?

Depend what you want to in. IEO when token/coin already have exchange to sell, so you not be affraid to sell and buy token and holding it. What ever you want, IEO or ICO you in, you can choose one with best in your mind.

[gantez]

Projects are now going into IEO to avoid the cost of marketing, adverts, airdrops, various bounties and signature campaigns. I think within the few time around, ieos have proven to be more reliable for investors because coins get listed in the exchange.

[79b79aa8d5047da6d3XX]

Thr main difference between their marketing strategy is that project doing ico market their sales themselves through social media outlets and paid influencers but on IEO the team leverages on the popularity of the exchange where their IEO will be held to do their marketing for them

[Gozie51]

and saw any major changes?

The big difference is the exchange that the IEOs get into after initial offer. There are a lot of scam with icos and I think this is one big advantage over them. Icos have not being truthful even though IEO are just new.

[smf1943]

What about EOY OR EOI?

[trysetya11]

Now its time for IEO Trend, the project has listed on IEO on a "big" Exchanges it will be so legit.
you know what, IEO its not about the project but also its binding the company of the exchange.

[mamesso]

Now its time for IEO Trend, the project has listed on IEO on a "big" Exchanges it will be so legit.
you know what, IEO its not about the project but also its binding the company of the exchange.

Not all IEOs succeed easily, only a few IEOs reach large funds such as BTT at binance. I think the main factor for IEO's success is an exchanger. we know that binance has a large community throughout the world.

[Roukawa]

Marketing between the two are different.
Marketing for ICO need to be so extra and reach out for bounty hunters, influencers and spend more in google and social media marketing.
while for IEO, if they are doing IEO in a known exchange, that's already marketing as a big exchange have millions of users that they can show their ads and announcement, and those people are outright interested in crypto investments.

[leea-1334]

Marketing between the two are different.
Marketing for ICO need to be so extra and reach out for bounty hunters, influencers and spend more in google and social media marketing.
while for IEO, if they are doing IEO in a known exchange, that's already marketing as a big exchange have millions of users that they can show their ads and announcement, and those people are outright interested in crypto investments.

Seems similar to me. You say ICOs need to look for bounty hunters and influencers? Well so do the IEOs! Just because they launch on Binance does not mean they do not need to do promotions. Imagine you see a token on Binance and you look it up and see nobody talking about it. No influencers. No news sites. No PR and not even bounty. I bet you most investors would choose to put their money on projects that people are talking about and written about.

[Jannat_Elena]

There are so many things that a company need to do in order to make a successful ICO/IEO/STO.
I tried to help you Marketing for ICO and IEO

https://guerrillabuzz.com/ico-ieo-sto-marketing-guide/