What was the reason for rebrand
Copied this from the Discord:Why Rebrand?A fresh two weeks into our blockchain, rebranding was not what we originally had in mind. Unfortunately, it was a needed step to be done and we our satisfied that we’re rebranding while we’re still new. If we were listed on a dozen exchanges and had a huge following, it’d probably be significantly more difficult to perform all the required actions needed.
Never-the-less, the question remains. Why? It turns out that the same day we had launched our original announcement thread on Bitcointalk, another group launched an announcement thread for SafeCash a few hours prior. While that’s potentially some crazy coincidence, it was brushed off.
Fast-forward a few days before mainnet goes live, we decide to pursue legal counsel in order to trademark the SafeCash brand. A few days after submission of our service mark, we get rejected due to a pending service mark for SafeCash already in the system (
http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:ip63xr.3.1)
Now does this mean we cannot use the SafeCash name? Absolutely not. It typically takes six or more months for a trademark to be fully registered in the United States (or elsewhere) and there is also a chance that the trademark application could get rejected. Now if the registration goes through, there could be the potentially we could get sued if we’re using the name “SafeCash” for cryptocurrency related activities.
As a group, along with some legal counsel, we have decided that the best course of action is not to try to fight with another group about something so trivial as a name. The ideology of going into a legal battle with another startup is negative for both parties financially and towards communities.
Hope this answers your question
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