I like the concept. Most of the people are looking for this right here.
The fact that this ico is reaching out to big brands like amazon, nike, etc, i'm pretty sure the people behind this ico has done their research. Mass adoption is very difficult, i think the reason why most projects fail to be materialized. We keep forgetting the purpose of the ico and hurry up on selling the tokens we have bought or received. Usability is one primary goal and this ico has made it clear that if we invest in this, we are bound to hold our coins/tokens and use it to our advantage.
Hoping not only big brand is includes in this, but smaller one.
Like local branding per country
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