The thing about DOGE is that it managed to become a MEME. (and other stuff)
Not quite. It started off, and took off as a meme. And yes, some people stick with it because they haven't found it old yet (I havent
). But that's not all there is to DOGE. DOGE also shares reddit culture, which is in general a lot more respectful and down-to-earth than most places on the net. There's also a lot of generosity and goodwill. I don't mean mere tipping gestures, I mean serious amounts of USD in the form of DOGE that have been offered to fund things. This doesn't simply arise from the novelty of a meme, but from people feeling that they've found a good community and want to contribute to it.
EDIT: I'm not a marketer, but this is the main lesson I'd take away from doge: "
from people feeling that they've found a good community and want to contribute to it". Right now, this thread isn't such a community. It has absolutely
amazing moments. And absolutely
appalling ones. And it's overwhelming and intimidating for most folks. What you end up seeing here are just those people who can keep up and feel like they can get a word in, rather than truly free expression and discussion.
There have been a lot of ideas for how to deal with this. Calls to split side discussions off. Nxt is now on reddit (
/r/nxt) and
diaspora, these may be places where discussion can be more manageable. And passion_ltc is working on improving the communication tools in nxtion. But all these will remain ideas unless people actually
try them out.
(Sigh. There was so much I wanted to
do tonight. Now it looks like there's even more that I should be responding to. And I don't think I can cover everything. This is how things remain unless we all start trying out better ways of communicating, that in particular will be more accessible to new nxters.)
But it's still surviving on it's meme status. Try changing the name to "Altcoin #257" and remove every DOGE related branding and see what happens. There is no tech in DOGE that has any value. It survives on being a gimmick.
NXT should try to brand itself around it's hightech and futuristic oriented functions.