Raise money to attract more asshats to bitcoin. As if the concentration of asshats wasn't sufficient to repel normal people already.
Please define "asshat".
There is no consensus definition. As in the supreme court decision on obscenity, it is easy to give examples, but hard to define rigorously.
Some examples of Asshats:
1) Ron Paul Supporters
2) People who support a return to the gold standard
3) People who promote gun ownership
4) People who home school their children
5) Religious fundamentalists
Asshats are an extremely tiny minority in the community that adopts new technological innovations. They are repulsive to most of the world community.
Bitcoin has an extremely strong concentration of asshats among its core supporters. This is a problem because it creates irrational hostility to bitcoin among the broader world.
The technology itself is okay (has some problems but it could be fixed), however the people associated with the technology are absolutely disgusting.
Most of the hostility surrounds the people associated with bitcoin and not bitcoin itself. Hiring an asshat to make a video to promote bitcoin is a bad idea because it just makes this problem worse.
Hope that helps.
I just realized... you ARE Krugman. I also just realized that I was stupid enough to get out of NEWBIE status to say that YOU sir, are the ultimate ASSHAT.