I don't think people will make up a fake email just to have a chance at winning..
People will not, but robots can do this easy.
It's ran by ads, so the more hits the better.
These hits are worthless, advertisers want that real people see their ads not bots or cheaters.
Bankrupt? How? Do you even understand how this lottery works?
I good understand. If you don't provide enough bot and cheater protection, no advertiser will want to place ad on your site.
P.S. I am running ad sponsored faucet and can tell you that there were few hundreds attempts to cheat me and get a ridiculous amount of 0.0005 BTC or even less.