Likely just another shitcoin that they are airdropping to thousands of Ethereum addresses. Scammers sometimes do this, in an attempt to lure people in with the promise of free coins. If the project was worth anything or had any redeeming features whatsoever, they wouldn't be giving it away for free. Best bet is to just ignore it.
Yes, it also happened to many times before especially last year there were at least four tokens in my three wallets that I was sure I did not bought nor applied for them. They just came in out of nowhere and then I learned later on that all of them got no value at all as not one even made it to any exchange big and small. These days there are so many creative ways to entice people to open their crypto pockets and be victimized with scams and frauds so we have to be careful.