Ethereum is the way. Smart contracts and the ability to launch ICOs. For example take a look at Bitcoin Crown an ERC20 compliant token that offers the safest crypto platform for online gamers & crypto currencies worldwide.
Who has heard of Bitcoin Crown? The Bitcoin Crown platform offers the safest crypto platform for online gamers & crypto currencies worldwide. It allows a solution for locally and digitally exchanging all FIAT and CRYPTO currencies between any interested parties. A decentralized platform to manage, distribute, and trade virtual goods. Giving Gamers and content creators a new model of virtual ownership.