Gold is for decoration and this only because its rare. if tomorrow someone would make it possible to artificially create gold (as far as i know possible but economical nonsense so far) for an affordable price, gifting your girlfriend a gold necklace is suddenly not so special anymore. so it would lose most likely its value by 99.9%.
that means, that the artificial gold creating business is a short lived one that will destroy itself.
bitcoin, as useless as gold, can not be artificially created and suddenly a massive amount of reserve found (lets say, under the arctic ice).
bitcoin has only the purpose to store value and its perfectly desinged for this.
so bitcoin is essentially the gold, made by humans, inspired by nature.
![Cheesy](https://bitcointalk.org/Smileys/default/cheesy.gif)