Hi okspam, that is the question, what we believe sets us apart from all the ICO's in the music space. We have carefully structured a system that benefits everyone on the music ecosystem. A system that will eventually lead to the network becoming completely decentralised.
It is a balance of meritocracy and proof of stake ideology. We use the term ideology because it has elements of proof of stake but not in its entirety. We have worked out a balance that does not rely solely on investor input on the network though we do recognise their presence plays a great importance in the network. We also recognize high-value users as the life and soul of the network, therefore we have a reputation scoring system that distributes value accordingly. We can't reveal too much as it's our secret sauce.

Marketing blockchain-based products with crowdsale funded projects is an ever evolving field.

To start with, of course, we're targeting our marketing campaign to crypto-enthusiasts who are more likely to participate in our crowdsale than the average sports fan.
Our target markets are USA (US citizens are allowed to participate on our crowdsale) and Western Europe (we run localised campaigns in different countries), we also work in Russia and CIS. Though we don’t forget about China.

These days we’re focusing on the inbound marketing by providing comprehensive information that is easy to grab. Our core instruments are:
1. Our major assets are a localised regularly updated website and whitepaper
2. Long-form blogging on Steemit and Medium
3. Listing on ICO tracking sites (got listed on many of them, one of the most recent is the featuring we get for free on Cointelegraph)
4. We’re active on the most popular social networks like Twitter and Facebook, for instant messages we use Telegram chats and channels
5. We also establish presence on niche sites like Bitcointalk
6. Our code is available on Github
7. Prominent athletes vouch for Scorum (check out our YouTube)
8. We’re not active on media yet, but already got some coverage highlighting athletes support
9. You can also meet us at conferences and exhibitions, we also organize and speak at educational events and workshops
10. We offer a referral program, that allows participants to get Scorum Coins for free — 5% of each attracted purchase goes to the affiliate.


As we get closer to the crowdsale, we'll be intensifying our efforts to ensure massive awareness about it among our target audience.

Since our blogging platform and statistical center are already in the final stages of development, Scorum will be ready for a rapid rollout of the platform post-crowdsale. By that point, our major marketing push will center on the 2018 FIFA World Cup since it's a huge international event and a great chance for early Scorum users to publish content that will get world-wide attention. Writers on our platform will have a vested interest in marketing their own content as well since they are getting crypto rewards for it, so this will snowball in everyone's favor."

For IT structure, HR, and manufacturing facility development we have already invested about 100K euros.

Excuse me, but is there some kind of law in your country that forbids ICO? Even though, you can do anything anonymous via the internet, am I right?

Can you go more into detail about how 'Proof-of-Attention' works?

How much would you say has been invested into PRESSCO at this point?

At the moment, we have not yet started raising funds.
Our ICO will be available from November 15.

No problem. We recently met our pre-sale goal with 800k USD worth of Scorum Coins tokens purchased.

Personally, we've spent a good few years and around $400,000-$500,000 from the founders. We've had a few different investments, however, that have helped immensely. That was for FansUnite.com, however. Keep in mind that FansUnite.io, the real money sportsbook, is a separate venture that we've been developing in-house for the last 6+ months.

Sure, it's called Time To Draft. During his time there, Vlad saw the potential for innovative sports coverage and used the large audience to successfully test the theories behind Scorum.

Hope you guys are doing okay, you said the whole office was getting sick.