The announcement shows the gold letter version, so that seems to be the main version.
My guess is that the gold ribbon version was released first before the gold letter packaging was finished, using the normal keepkey packaging but with the gold sticker and ribbon to differentiate.
I bought a couple of these from two different places, and was surprised to find one was packaged differently than I've seen previously. The bottom one is different from others I've seen. I don't think its a fake but I'm wondering if anyone knows anything about this.