This is quite distasteful
If I saw this advertisment I would not support it, as the message could be presented in a better way.
The message consists of certain obvious propositions:
1. Jihad is a word primarily used to indicate a militant struggle by Muslims, and part of that struggle involves killing Jews.
2. There are people and groups (with lots of ad money) trying to give the false impression that this is not the primary use of the word Jihad.
Can you suggest a better way to present this? Most of the comments I've seen here just want two things: (1) shut up about Jihadis and (2) dead Jews.
Since you asked it doesn't take a partisan ad to get a message sent.
The same message can be done in a less offensive way, perhaps remove the Jihadist picture, remove the reference to Jihad and reframe it as an informational advertisment.
The reason this is controversial in my opinion is because they quoted a radical message to get their own point across, a neutral approach could be just as effective.
Perhaps something along the lines of
"Killing Jews is Worship that draws us close to Allah" Hamas MTV
War is never the answer, fight for a world where we can all worship together in peace.
With a picture of two peoples hands holding an Israeli and Muslim flag holding a globe together
Get a message with a clear point across that doesn't ask for more blood on everyones hands, as the current one implies or leave a bad taste in some peoples mouths, while implying the need for stability and support towards the end goal that is peace.
(The What's yours reference in the ad means sending Israel more weapons and military aid to address the issue instead of trying to find another path towards peace and stability in my opinion)
Although considering what Bibi promised his constituents to get votes, I can see where the Israeli lobby is getting its policy ideas from.
(Pretends not to notice that it's harder to find the related articles on this topic in google related to his twitter tweet it seems to be getting buried)
"The right-wing government is in danger. Arab voters are heading to the polling stations in droves. Left-wing NGOs are bringing them in buses."
http://wallwritings.me/2015/03/22/bibi-wins-with-racism-and-revoked-promise/____
An update to this topic the New York transit system just passed a political ban because of this one ad and the judges statement.
http://www.theguardian.com/us-news/2015/apr/29/new-york-city-mta-bans-political-ads-hamas-killing-jewsThe nation’s largest mass transit system has banned all political advertising on its subways and buses after a judge ruled that a pro-Israel group was allowed to display an advertisement containing the phrase “Killing Jews” on New York City buses.
The resolution passed Wednesday at the Metropolitan Transportation Authority’s board meeting.
“Advertisements expressing viewpoint messages, regardless of the viewpoint being expressed, would no longer be accepted,” the MTA’s general counsel, Jerome Page, told the committee on Monday.
...
“Hateful speech, with its odious appeal to intolerance, is the incendiary that ignites violence and ultimately destroys free and democratic institutions,” Moerdler said.
But board member Allen Cappelli argued that simply because a couple of “hateful people” have tried to abuse the privilege of free speech doesn’t justify taking that right away from millions of others.
“I am really sad to see management attempting to go down this road,” Cappelli said. “I believe very strongly that the antidote to hateful speech is more free speech.”
New York is following in the footsteps of cities including Los Angeles, Chicago and Philadelphia, which already have banned political ads on public transit, Page said.
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