1. On the top right of the site I see this: Ad #97, up to ~26752 impressions per day Cart
What is that supposed to be? I would expect to see some high traffic low cost Ad Unit at that place so if I wanted to avertise something I could easily add it to my cart. But this one is an Ad, not an Ad Unit. So why am I seeing this?
That means you have created or selected the ad #97 and added some categories or ad units to cart. You can proceed to checkout to create a campaign with up to ~26752 impressions/day according to your language/filtering settings (the expected number of impressions will depend on your daily budget).
2. The fee system needs to be explained a little better I think.
20% of each deposit to campaign (or 10% of transfers from ad unit’s balance)
20% of campaigns’ daily budget.
If I understand correctly that means that if Bob want's to advertise his website on Alice's website, he deposits 1BTC and sets a 0.1BTC/day budget. In the end 0.4BTC (40%) will be charged by AA.
The other case is if Bob also has income from advertising other sites on AA and he transfers the money internally from his Ad Unit to his campaign. In that case 0.3BTC (30%) will be charged in total by AA.
Am I right?
Almost right. Maximum fees: 20% + (20% of the remaining 80%) = 36%. Please note that 10% goes to the referrer of the ad creator. So AA gets <= 26%.
If daily budget is set to 0 then AA gets 10% (advertiser can spend his balance to pay for goals thus getting impressions from efficient publishers without additional fees). If advertiser sends traffic from his ad unit to his campaign OR advertiser is a referrer of himself (that can't be verified since everybody is anonymous) then he gets a "discount" of 10%.
IMO you should put a text like "If you are also advertising through AA and you want your earnings to be deposited directly to your advertisement campaign, please specify your campaign ID here." so that users realize this is only useful if they are also advertising things on AA.
Thanks for your suggestion! Something similar has already be done on our staging server:
http://s.a-ads.com/ad_units/new (is it clear enough?).
I think you should lower your fees a bit. Take a look at your competition:
Operation fabulous charges 5% of withdrawals.
Adf.ly charges ~50% IIRC but they are using PayPal which ads risk and fees on it's own.
BitcoinAdvertising.com charges 2% although I'm not sure if that site has any users.
Project Wonderful charges ~25% but is also using PayPal.
I know they are all different services and you cannot compare directly to them but still...
As I explained above, AA gets 10-26% from advertisers' money. 10% of deposits goes to referrers, so they can be thought as additional earnings for efficient ad units (see
http://a-ads.com/campaigns/1/goals). We will consider lowering the fees. Maybe we should issue shares and ask shareholders to vote on it
![Smiley](https://bitcointalk.org/Smileys/default/smiley.gif)
Thanks for reporting bugs (EDIT1, EDIT2) - we fixed them! Regarding ad unit code constructor (EDIT3) - it probably will be improved when I understand how to do it better.
Thanks again for your participation!