It's not an exchange, not at all. It's just basically an online web wallet where you can cash out via Cash Deposit, MoneyGram, Western Union, MoneyGram, Vanilla Reload, and MoneyPak.
There isn't any trading between users. You are merely exchanging within the site, instantly. For a given fixed rate % fee when exchanging from BTC <--> USD. There is also a small fee when sending cashing out and receiving cash.
Users can use this site to either buy in (send in a deposit) and buy bitcoins once they are credited their deposit. They can also use it to cash out.
Some users can even use it so they can send BTC to the wallet and then convert it into USD in order to hedge their investment against a falling market.
The site is more geared towards newer users. We already do all these services right now but we are performing this through another business, Localbitcoins.com. Our business is purely dependent on LBC and I don't think this is a very smart strategy. Our volume is clearly scaling and we need a platform that is more efficient, more simple, and user friendly. If LBC were to ever go offline then our business would be hindered and directly affected.
The price of $1,500 is not firm at all, It's completely negotiable. If I feel like we have a quality developer / coder / designer then we will surely pay what they're worth. We were nearly testing the markets at this time.
As far as your experience with Freelancer.com, I think you're absolutely correct. These people are bidding and trying to discuss the project with me yet they have no idea about Bitcoin. In all honesty one of our members a part of our trading team could complete this but we spend most of our time trading. It also wouldn't be on the same level of design and efficiency as say perhaps a true professional designer / coder. That is who we are looking for.
I hope that cleared up a few things for you. We aren't trying to run a website that allows users to exchange with one another. The users are going to be directly dealing with us. Our business model is allowing users to buy and sell coins directly through us QUICKLY. Right now our average trade time is 15~ minutes on WU & MG sending & receiving. All cash deposits & MoneyPak's are completed within nearly 2 minutes. Newer users and certain people sometimes would rather pay a small premium for coins and receive them quickly, safey, and efficiently. That is what most of our transactions consist of.