Guess more and more exchange will reduce the fees and more and more player will come in.

Sure, KYC for Airdrops is definitely a bad precedence, and I guess most of them are just collecting your personal information.

If you are in US or EU, there are too many choice, suggest to buy it from an exchange if it is the first time you buy.
Here is a list of exchange you could find: https://bitcoin.org/en/exchanges