many people believe too much about what is said in the whitepaper or people who want to get profit from referrals (upline) because I have experienced it myself, it is a faux pas that is normal for a beginner in investment, it takes time for him to know how to not fall in the same hole
this is my way to avoid scam projects
1. I see from the look of the website (I am a website developer so I know whether they bought the script or made their own website)
2. SSL on the website
3. See if the project is possible to be realized
4. See their team if anyone has ever joined a scam project
5. Seeing project partners and checking whether they are partners or not
6. Look at the roadmap
7. If he is implementing IEO on large exchangers such as binance etc. the possibility of a scam is very small (in this case we can go through steps 1-5)
I hope this can be very helpful