Why do you have to be so mad? Are you from Yelp or something? I think they're not a scam, so they don't have to worry about being reported to the SEC. I know that they also do the KYC for the buying process. I think this is an interesting project with strong team & advisors. Just read about it through a post from Steemit (
https://steemit.com/ethereum/@kingscrown/lets-check-how-already-accomplished-kyber-network-is-doing-and-upcoming-munchee-ico). Let's see how it goes