Looks like an exciting project with an enthusiastic team and community behind it!
I don't know much about advertisement, but I can comment what I see and how I like or dislike it. For example the first post has pretty huge text and enormous pictures. First thing I did when I opened it was scroll down. Then I slowly went up looking for some important info, but it was hard to find and isolate. It's just a lot of text and huge font. For starters I would suggest to downsize the text font size and pictures and try to point out the important parts. Maybe use larger fonts or bold/underline key words and subtitles. It should look much nicer and attract people to read through the text rather than just scroll down or ignore the whole artice. There are just too many people with "too long, didn't read" attitude (and I'm one of 'em sometimes... ).
Second thing, the website looks rather rushed. Straight lines, simple colors, sharp edges... The Chillproject logo looks cool and smooth, the website should look the same. Try to add some more flow to it, curved edges between colors or gradiental transition, maybe add a fixed background on top of which the paged would be scrolled. It should look cool and relaxing so you just want to chill... right?
I hope this helps out and looking forward to following the project this year!
P.S. you should make some fun stuff for the Telegram chat such as airdrop or referral bounties to get more people into the chat. Or some chat based things like Chill-themed memes and stickers. People like that... The chat should be a place where people... you know... chill!