I have the same question. The technology is great. Using smart contracts for loans, but I also need to see more of a use-case for the actual coin.
Perhaps if you could -only- use LEND for collateral.
With the LEND token comes extra features within the dApp. When you open up a borrow option in the dApp you are asked to pay a fee. A % of this fee will be payed out as a dividend to token holders. Furthermore when you offer LEND as a colleteral you are given a discount when opening up a borrow spot.
Features, discount and dividends.