I have head about this project via the airdrop. There are already quite a few cryptocurrency exchanges so what is the value proposition with this one? They claim they want to be the exchange of trust for individuals and institutional traders and investors. Cryptocurrency is still early stage, and we need this kind of exchange that can onboard institutionals to give the whole industry more credibility as well as propel it to mainstream adoption. An exchange that can facilitate the flow of money from big players could lead to tremendous values for the whole space, and that is something I would like to see.

Now why is blockchain.io interesting? Let's have a quick look at the team:

Pierre Noizat:
He holds an MSc from Ecole Polytechnique, France’s leading Engineering School.
He is the CEO of Paymium, a company he co-founded in 2011 as one of the first bitcoin exchanges in the world, so this isn't some random person just trying to ride the wave.

They say they want to be the exchange of trust for institutionals, one of their advisor, Jean-Pascal Beaufret, is Former Head of the Tax Administration at the French Ministry of Finance and working with Goldman Sachs.

They have several other advisors from NewFund, Tikehau Investment Management and more.

In conclusion, this project may not be revolutionary but that isn't what we need anyway, we need an exchange that can onboard both individuals and institutionals, and this team seems like a good candidate to deliver.