in the past, initial capital was hard to earn without asking acquaintances or by selling prototypes even with an attractive business idea or item. However, it is now possible to introduce ideas online and get investors from multiple third parties through formats like crowdfunding. Yet even after the initial funding, reaching the breakeven point (BEP) in Korea takes an average of two years for an independent company (not connected to corporations). In order to operate a brand, many processes such as planning, design, production, distribution and marketing require resources, therefore to earn more than the expenses, brands need to endure at least two years. This is the reason why ELSOLCOM created an in-house brand publishing platform to help small brands realize their potential.