They are too late for me.

I already bought an android replacement for my iOS device specifically because I needed an easy way to carry bitcoins around and Apple was blocking bitcoin wallets.

They lost me as a customer and aren't likely to get me back anytime soon.  I'm probably not the only one.  This was a big mistake on Apple's part.  Perhaps Bitcoin is still in the early adoption phase, and they'll be able to capture a lot of future business, but I suspect they'll feel the pain of their decision for a while.