Wider adoption seems to be a worthwhile goal going forward...
It caters to a huge niche. And people are not heditant to invest in something that will teach their children practicalities.
If the devs are easily available for interviews someone could offer access to them with any of a number of sites. "Dear Smartkid.com, there is a cryptocurrency designed to teach kids about altcoins. The developers would be happy to answer any questions you or your readers might have... etc". I don't know if smartkid.com is really a website.