Lots of fudders calling it a scam, whether it is or not it certainly has some credibility - it has hit the exchanges. Many projects with products still can't get on an exchange, eBTC for whatever reason managed to do this. Another one here:
https://mercatox.com/exchange/EBTC/BTC

New ICO for the gaming industry, slightly different from other gaming cryptos in that this one pays you for playing the games! Seems like a win win situation, will it take off?

https://bitcointalk.org/index.php?topic=2107818.msg21069836#msg21069836