Hi invincible49,
Thank you for your comment. We did not publish a formal whitepaper, as we are not raising funds via an ICO. Instead, we invested our own time and money in developing this product, which is already launched and is not dependent on a token sale or other external funding.
As far as anonymity, we do not have anyone famous behind this project, although our team is very experienced. So, it would not benefit us to publicly announce who the team is at this time. That said, we definitely support transparency in exchanging and crypto in general. But, we also think there should be more efficient ways for gaining trust other than putting a big name behind the project. We think people should try using our service and judge for themselves whether they like it or not.
I just registered, and look like good, for now I only see the interface hehe, I still learning your project. But, do you have any plan to release Whitepaper in the future? I guess we need it for share with other people or friends and also make easy for people to learn this project.