Cool website! Bookmarked. The only thing I didn't like was the mark of bitconnect in the calandar.

More context about your current status could help. Information like:
- Do you run a crypto project?
- What stage are you at now?
- Define your target audience?


Without this info, I can give you some general tips that might be valuable.


- Keep your community real: Don't buy fake members or use any black hat method. Intelligent investors can sense it.

- Hype is fading, think about things that last: Many projects think only about generating quick hype around their sale, which helps them to raise money but once the hype is fading they have nothing to offer. Instead of focusing only on creating hype, also choose more traditional channels. Content and SEO might be the right choice in this case. Create a blog on your site and publish in-depth articles that bring great value to your target audience and invest in PR that supports your SEO efforts

You can find a lot of great info on the GuerrillaBuzz blog. Check out the  10 Steps to a Successful Crypto Marketing Campaign
 article

Web 3 Marketing is a digital trend small or big brands shouldn’t neglect if they plan to leverage the latest opportunities in tech for higher ROIs.

Marketing is vital for every business transiting into Web3 — an emerging sector. Brands within the ecosystem often have to develop attention-grabbing campaigns and projects to pull in numerous users and retain them.

GuerrillaBuzz launched a new article aim to teach crypto projects all they need to know about Web3 Marketing

https://guerrillabuzz.com/web3-marketing/

I have researched several GameFi/Web3/P2E projects in the last few months. I was surprised to see that those companies don't understand how to promote themselves. It almost felt like they don't understand their target audience.Since I'm working in the marketing industry, I thought to give some insights for blockchain companies that will help them improve their marketing campaign and the community's people to understand better how to recognize if a company is running a good, honest PR & marketing campaign. You can look at it as another indicator that will help you determine if to invest in a new project.I will list here only 3 things I'm looking at when I invest in a project:

• SEO: One of the things I find absurd is that most blockchain companies don't have organic traffic at all! Why should they care about it? Because it means that to bring X visitors to their site, they need to spend Y money. Once they have budget problems or the market is going down, they stop their marketing activities (PPC campaign, for example), making their site not getting any traction, causing their coin price to drop even more. A company that care about SEO and has an actual blog on their site with good content is more likely to get organic traffic which can help to bring new investors and community members.
  
• Don't be impressed by sponsored articles: In the crypto news world, any company can buy a press release, no matter if they have bad product. That's why it's important to distinguish between press release and featured article. Example of press release:
  
• https://i.imgur.com/txpO4MH.jpg
  
  
• Social Media: Does the company you like does any effort to reach their target audience beside being active on telegram? Twitter outreach, Reddit AMA & posts, Steemit? If the company you follow do all of these activities, does it look fake? like it run using a bot? if the answer is yes, so consider the fact that their CMO might also buying fake telegram & twitter followers. If they fake stats on one channel they might also do it on the other one. Make sure you invest in an honest company (sound strange I know, but that's a principal worth following).
  
  

After reading all of this what can you do?

• Use an SEO tool to analyze the company you want to invest in. Free tool you can use Ahrefs.
• Read about blockchain PR
• Go to the company site and check if they have any blog, do they use blog on Medium or they have their own blog?
• It might be useful also to check this guide: Google’s 200 Ranking Factors: The Complete List (2022)

First of all, good luck with your project. Even if you fail, learn as much as you can from the experience.

I recommend you run some research and learn more about the ecosystem and the specific industry you plan to target.
 


Few useful resources:


How to Create Your Own Cryptocurrency: A Beginners Guide




YC Library- Learn how to build your startup





The definitive guide to cryptocurrency




Blockchain Marketing Guide (Disclaimer: That's a guide by the company I work for)

I like this thread tbh. Sometimes I'm too much in the market that I forget we are pretty unique. Among my friends and family, I'm the only one who hold crypto for years, and it seems like people are getting into it every few years when there's hype but then once they lose their money they forget about it xD.


IMO the advantage of crypto it's also a disadvantage. To better understand the whole ecosystem you need to be technical, keep up with the latest news, and understand how to cash out when needed.
Since you need to be technical, many people just can't understand or don't have the patience to get into crypto. In many cases those people can be wealthy, so they have the money, but not the knowledge to actually do it.

It gives the people who do know what to do a small advantage when it comes to making a profit.

No doubt. Community means everything.
You can take a look at the top 500 coins on coingecko
 
Each company brings a new 'cutting-edge technology. This is great, but not every company knows how to gather people around their idea, talk to them the right way, run AMAs, share insights, get ambassadors etc...

One of the ways I'd like to measure community growth is by checking the sentiment on different platforms like Twitter, Reddit, and even Wikipedia.

On Twitter, I like using Twitterfall. If you use it make sure you put the speed on high. Then see how fast the feed goes. If you see the feed is insanely fast, usually (from my experience) there's is some price change (which make sense).



Here's a cool tool that shows you the daily page views per Wikipedia page. It says a lot IMO. When a newcomer does his/her research about a coin Wikipedia page is among the first things they will check (usually). So the pageviews per project can actually be an indicator for community growth!


I recommend using tool like wikishark



Another great way to measure project community growth is by better understanding what Blockchain PR is. By checking the marketing effort a certain blockchain company is doing, you could determine its growth potential.

In the 6 years, I'm in the crypto space, this type of question raised over and over again.
Since I got into crypto, I saw the rise of ICO, STO, IEO, DeFi, and now NFT.

In my humble opinion NFT gonna stay with us, but the popularity might decrease once a new fundraising method will appear (and if you look at the short history of the crypto space, it will probably happen).

Now NFT popularity is still growing.
Here's a google trends search I just ran:




Look how the popularity of NFTs already surpassed the ICO bubble in Jan 2018




As for now, it seems like NFT is still on the rise. Since I'm working in a Blockchain PR firm, I can also tell you that many NFTs owners approach us to run a marketing campaign for their art, and the number of people who approach us just keeps growing. Companies/individuals can afford a PR campaign mostly after they have a budget for it. This gives me an indicator that the NFT space direction is UP.

Here's the link for the search I made on google trends:
https://trends.google.com/trends/explore?date=2016-01-01%202021-10-23&q=NFT,ICO,STO,IEO,DEFI

I like it!

I actually think you should consider expanding this tool since you can make a profit from it by creating a limit for the levels of transaction visualization someone can get.
Businesses, governments, etc might find the pro version very useful.


As for the hosting, it seems like the tool is not working so consider moving it to a different host.
Also adding small features like 'different view', will improve the UX.

Example
https://anvaka.github.io/sayit/?query=Bitcoin


If you decide to scale this tool and run a pro version, you should keep it free for personal use. The crypto community will love it and it will help you to spread the word about it which will improve your traffic, domain authority, etc

Running blockchain marketing around this tool can also help you to spread the word around it. You can do all the marketing activities yourself from the beginning. Writing great blog articles, showing different transactions of big wallets can go viral on Reddit and other communities.

Good luck, and keep us tuned here for some new info about your development.

Several months ago we analyzed the best 100 IDO projects out there. In the study, we wanted to discover whether a correlation exists between the different marketing activities taken by a blockchain company and the amount it has raised. We were surprised by the findings.




Companies with more links to their sites raised more money during an IEO/IDO.


Essentially, this is because of the logic behind it. When a company invests time, money, and effort into their marketing activities (Conferences, webinars, expanding their Twitter/discord/telegram community, press releases, blog content, etc) they are more likely to get backlinks to their site. A high-quality Blockchain PR
campaign can significantly increase your IDO brand awareness and help with acquiring new high-quality backlinks to your site.

It's important to mention that some of the companies raised pretty high amounts without investing a lot in blockchain marketing & PR.
In some cases, a solid team can drive organic community members which leads to more discussion on the project on different social media which leads to more backlinks.

Another important point is that backlinks shouldn't be the main goal of your IDO. The existence of backlinks itself does not guarantee success. However, it can be used by investors as a gauge of growth, and by the IDO team as one of their key performance indicators.

The fact you even think about SEO for your crypto website means a lot. Most of the blockchain projects out there don't really care about SEO. That's a fatal mistake since once the hype of their IEO/DeFi/IDO will fade, they will need to stay relevant, attract new investors and community members.

You can check this informative Crypto SEO guide.

When building your SEO strategy I'd recommend you to first have a clean design in your blog, and think on how you gonna turn your readers into community members/contributors/investors


Once you have all this in place, run in depth keyword research and create a content calendar. Focus on high quality content that gives great value to the readers.

Good luck!
.

I'm working with several blockchain companies for years, helping them with their campaigns, from ICOs to STOs, IEOs, and now DeFi projects.
There is something companies must understand. It doesn't matter what's the market cap, or the bitcoin price is. After your fundraising ends, you will need to justify the faith your community put in your idea.

I found a typical behavior most of the companies who disappeared after their fundraising had: They didn't care about long term processes like SEO and high-quality content.

By writing high-quality content and investing your resources in building a reliable infrastructure, your company will have a higher chance to last bear market and unstable times.

You can follow both of these resources to understand better how a proper blockchain marketing and PR campaign should look like:

1) Blockchain PR – Everything You Need to Know
2) Blockchain Marketing – The Definitive Guide

Blockchain PR is one of the most powerful forms of marketing available to companies. This Blockchain Public Relations guide is by far the most valuable piece of content I have ever written.

In this article, I take the experience I have gained over the last four years of dealing with digital and blockchain marketing, working with more than 50 clients from all over the world.

I have put it all into one, summarised, easy to understand guide. The goal of is to teach you everything you need to know about Blockchain PR and Blockchain marketing.

Blockchain PR – The Definitive Guide

    
Over the last few months there been a significant shift towards DeFi. If you're one of those who already been in the crypto market for a few years you probably notice similarities to the ICO boom.

    
DeFi project can get disproportionate returns which attract many investors that are looking for quick gains.

    
Want to know how fast the DeFi market is growing? We can simplify verify it by checkingdefipulse traffic:

    
DeFi PR has taken the world by storm in recent months. Investors that are consistently looking for quick gains use DeFi projects to obtain disproportionate returns.


There has been an incredible increase in the DeFi market value growth in the last year. You can see this in the below graph.






The market continues to grow at an astonishing rate. The defipulse traffic for the past few months illustrates this further.


    


With all this buzz, it׳s no wonder many new projects are getting in DeFi and looking for PR solutions.


With more than three years of experience working with 50+ blockchain companies, I׳ve decided to write and share with you all you need to know about DeFi PR.


This guide is for both companies and investors.


It will teach DeFi companies how to launch a PR campaign. I will also show investors how to detect high quality and transparent companies who run a great PR campaigns.


DeFi PR - Everything You Need to Know

Hi there

I would like to ask the people who joined this community in its first years. What tip you could give new members who just got into crypto

That's actually my approach as well

I was in the market few years ago when bitcoin almost reached $20k. I wasn't acting then (hodling for few years already) and I think a lot about when I should act next.

I wonder what other people who hodl bitcoin for few years plan to do.

Do you have a price in mind than when bitcoin will reach it, only then you plan to sell?

In the last few years I’ve had the chance to work with more than 60 blockchain companies, run their Blockchain Marketing and PR campaigns, and lead many of them to successful fundraising.

I’ve noticed that most of them repeat the same mistakes and have a misconception of how a proper blockchain PR campaign should look like.

In this article I will share mistakes that blockchain companies make. Reading about what you shouldn’t do will help you to boost your own Blockchain PR campaign:
No One Likes Ads

When was the last time you clicked on an ad when you watched a Youtube video or just googled something?

Just like ads, sponsored content is also not something people like to read. No one likes ads, or wants to feel like they are being sold something.

So why are companies still paying for them?

Sponsored articles can still give exposure to your company, a backlink, and even a bit of traffic.

Many companies even do it just to fill their homepage with logos of different publications to gain more credibility in their niche.

Sponsored articles still need to be part of your Blockchain PR campaign but make sure your expectations from these articles fits reality.
PR Is Not About Traffic

When running a blockchain PR campaign you shouldn’t expect insane amount of traffic to your site.

Shocking?

Well, I talked with a client that a few years ago had an article published on the Wall Street Journal that cost $10,000 and drove only 3 visitors to their site.

Lets take a random article on CoinTelegraph for example.

Out of those 7792 views how many people clicked on the links in the article?

On average around 1–3% which means we are talking about 73–230 clicks.

If you will compare a blockchain PR cost in a Tier 1 publication (might cost up to few thousand dollars) to ad campaigns, you will find that PR barely brings traffic compared to Google/Facebook ads.
So Is It Worth It?

Definitely, but you should know that traffic isn’t the main KPI from a blockchain PR campaign. Brand awareness and gaining authority within your niche should be your main KPIs.

Only large publications matter.

Many of our clients ask to have articles ONLY on large publications. Even though being mentioned in a large publication is great, there are not many of them out there. The cost of being featured in those publications is very high, even 5 times higher than being mentioned in less popular publications.

In your blockchain PR campaign you should keep a few things in mind:

● Cost: You don’t want to ‘burn’ all your marketing budget on 6 articles in T1 publications when you can launch 15 articles in many different tiers.
● Diversity: By aiming only for T1 publications, after a few months you won’t have where to continue running your PR campaign since you overused certain domains.
● SEO: Google tends to prefer link diversity. The Google algorithm will give your domain a higher score if you have 100 links from 100 different domains than 100 links from one domain.
Having links to your domain from many different publications will improve your domain authority and increase the chances that your site will rank higher.

"
This is the most comprehensive guide to ICO (Initial Coin Offering) marketing out there.

Why did we create it?

Since we got into the crypto world, we’ve noticed the lousy reputation that ICOs receive because of low-quality content and lack of proper marketing strategies.

We want to help blockchain projects and ICOs all over the globe to improve the quality of their ICO marketing campaigns.

In short: If you run an ICO, or care about marketing, this guide is for you!"

The Definitive Guide 2020

Is it possible to move this thread? or I need to delete and repost it?