I'm working with several blockchain companies for years, helping them with their campaigns, from ICOs to STOs, IEOs, and now DeFi projects.
There is something companies must understand. It doesn't matter what's the market cap, or the bitcoin price is. After your fundraising ends, you will need to justify the faith your community put in your idea.
I found a typical behavior most of the companies who disappeared after their fundraising had: They didn't care about long term processes like SEO and high-quality content.
By writing high-quality content and investing your resources in building a reliable infrastructure, your company will have a higher chance to last bear market and unstable times.
You can follow both of these resources to understand better how a proper blockchain marketing and PR campaign should look like:
1)
Blockchain PR – Everything You Need to Know2)
Blockchain Marketing – The Definitive Guide
