It’s a usual exchange with its own cryptocurrency, I cant see anything special about it. But we will see, maybe, it will manage to compete.
I dunno, it seems you aren’t familiar with the project. It does have some features. Let’s say, it will be possible to create cold wallets. It’s impossible on other exchanges for sure.
What do u mean? Arent u mistaken? Only hot wallets can be created on the exchanges.