Aren't they already popular ?
I mean I believed there was a lot of new coins that came out became very important and there are some older coins that became huge as well. "Altcoin" is not just new obscure small coin, its all coins that are not bitcoin, hence even ethereum and binance bnb is altcoin.
Considering there are billions of dollar going through binance doors every single day it would be wise to say bnb has been used and popular among people a lot, thats 25+ billion dollars per month all exchanging hands with fee's paid in BNB instead of bitcoin.
On the other hand when we think about ethereum we already moved past the small coin levels already, anybody who knows ethereum exists already knows how big ethereum is as well. There are governments who work with ethereum blockchain projects. Hence, altcoins are not getting popular, they ARE popular if you ask me.
37 million Binance's trading volume for the last past 24 hours
Yes, altcoins in some way are popular. but more popular between the crypto community, and not outside worldwide with the "normal people" or non-crypto people.